A Light-Speed Road Trip Through AR

• AR Verticals

• Development of AR Technology

• Features to Expect

• Use Cases Worth Focusing / Closure

• Q&A

Surprise me with an idea I haven’t heard, and I’ll give you an hour of my time.For free.

Who am I?

Coder | Maker | Evangelist |

Experience Designer |

Speaker | Product Manager | Blogger

| Community Leader | Entrepreneur |

Consultant | Hacker | Gamer |

Producer

AR vs VR

AR is much bigger than VR ever will be

Verticals & Use Cases

• Play, games and toys

• Navigation: indoor, outdoor, combined

• Industry

• Education, history, museum

• Security & safety

• Design fields: interior, architecture

• Travel, translate

AR Lets You See the Information pieces that exist, but don’t have a visual representation.

Meta information at your will.

The Development Story of ARFrom the black marker to scene understanding

BMW , 2007

Ideas Started Flowing

“Do-more Speak-less” Approach

Black Marker, The Virtual Plane

Augmented Business Card, 2008

Tower defense 2008

Hole in the Wall > CubeRunnAR

User Moves. Marker does not.

Limitations of the Marker Technology [ 2008-9 ]

• Paper had to be straight

• Flickering tracking

• Squared black marker around a non-symmetric pattern

A little miracle: Tracking bent paper

Cube of Markers: Stabilized at Last

LevelHead, Julian Oliver, 2007

Augmented Museum Experience

“I need a new spear and fast!”

Complicated isn’t it?

How about now?

2: SWITCH

LEFT

1

AR Instructions EditorGadi Yosef and Shachar Oz

Interfaces: How to Make a Click?

• Showing marker

• Hiding marker

• Distance between 2 markers

• Rotating marker

• …

Gadi Yosef and Shachar Oz, 2010

Research for the ARIE Project, Was Even Greater than the Project Itself

• Ori Inbar, Augmented World Expo

• Georg Klein, cloud of track points

• Blair Macintyre

• Mark Billinghurst, HIT Lab New Zealand

• Tom Furness, inventor of super cockpit

Human Pacman Project, 2004

• from Gizmag.com

• http://mixedrealitylab.org/projects/all-projects/human-pacman/

Georg Klein – the Best Unknown AR Developer

• https://www.youtube.com/watch?v=Y9HMn6bd-v8

• 2007 already presented working point cloud , written in c++

• http://www.robots.ox.ac.uk/~gk/PTAM/

From Markers to Computer Vision

Meanwhile [2010-2013]…

• Qualcomm Vuforia

• Metaio (later acquired by Apple)

• Stability, SDKs, non-code creation studios

• Computer Vision in Israel: camspace, primesense, omek interactive, Lumus … …

Omek interactive, 2010

ToyZ, 2013

2015

Augmented T-Shirt

Total Immersion, 20072014

• App

• Ar

• Vr ?

• Alloy

Decorating Your Home, 2014

• App

• Ar

• Vr ?

• Alloy

Home Décor, the Vision 2010

• App

• Ar

• Vr ?

• Alloy

Decorating Your Home: Intel Alloy

Scene Understanding 2013

2016 Graphics by Bar Shulman

Intel VRoom Shooter 2016

My AR Playlist

What Should We Do Next?Recommendations for the exciting coming future

Future Development Stages

• Hardware: • Eyewear are a must.

• Contact lenses.

• Controls: rings, gesture interfaces, etc

• Stable SDKs are coming with the features we need

• Hardware companies will force us to purchase new devices to get new features

Pick a good use case.Stick with it.

Location + 3D Virtual + Relevancy = MAGIC

Focus ideas that offer • Location based solution

• A specific experience or problem

• Cant be solved similarly with a simple GPS mobile app

Ancestors of Pokemon GO

Design Challenges

• Interface

• UI Overload

• Gamification

• Immorality

Hyper reality by Keiichi MatsudaSight by Robot Genius

Thanks for your time,

Shachar OzUX Consultant | Product Adviser

Shachar.Oz@gmail.com

FLUX-Experiences.com