life@babson marketing tips & tricks
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Life@BabsonAnd Its Place in the Marketing Mix
Use The Entire
Marketing Mix
Common Marketing Tactics
for Student Events
Revitalizing Student Affairs Marketing Efforts, January 2010,
Education Advisory Board
Word of Mouth
Among College Students
Revitalizing Student Affairs Marketing Efforts, January 2010,
Education Advisory Board
• Word of mouth is THE most prominent way
students learn about events
• Besides web sites, the second most likely source of
news and information is from friends and familyGenX2Z Panel, December 2008, Anderson Analytics
Examples of Word of Mouth
• Dorms
• Classes
• Group meetings
• Clubs & orgs
• SGA meetings
• Work
• Trim/Reynolds
• Library
“Traditional”
Marketing Mix
• Still a relevant and necessary part of the mix
• Paper promotional materials
• Posters
• 11 by 17
• 24 by 36
• 36 by 48
• Tent cards
• Flyers (8 ½ by 11)
• Postcards
• Hangcards
Cons
• Cost
• Dated
• “Why r u not going green?”
Pros
• It’s easy!
Cons
• Overused
• Filtering
• Student mailbox size
• The way old people communicate
Tips
• Target, target, target
• Find the niche markets/lists that are
interested in your event
Babson Portal / Buzz / Calendar
Digital Display / LCD Screens
Contacts
• Reynolds Campus Center, Hollister Lobby, Trim
(Jen Zamora, [email protected])
• Jazzman’s Café (Kay Sorensen, [email protected])
• Horn Library (Dee Stonberg, [email protected])
• Webster Center (Amy Lampe, [email protected])
• Olin Hall (Erin Freda, [email protected])
Social Media
• Events, groups, fan page posts,
individual status updates
• Babson Community
• Class Groups
• Program groups (i.e. CLTP)
Life@Babson
Extend the Word of Mouth!
Contact [email protected]
to promote through Babson College
Facebook page or Twitter Account
Smart Phones
• How many texts / mobile phone chat messages does the
average teen send?
Nearly 100 texts a day!
How do you use this as a
marketing tool?
• Formatting
• Quick Hits
• Think about it as
extending word of mouth
Get Creative!
Use The Entire
Marketing Mix