Life Through LensPhotography PR Proposal

By Gemma

Sept 5th, 2015

Budget: 50,000 baht

• Product: Photography Company

• Brand: Life Through Lens.

• Sarah, a stay-at-home mom, started her Photography Company in 2010.

Background

• Mission Statement: Tells stories through art and creativity.

• Captures the candid moments with the look of golden hour photography.

• Pays attention to details with natural-light photography.

Why is it special?

• Started collecting portfolios through local moms and bride dress shop.

• Acknowledged by brands such as Mason Bar Company, Green Wedding Shoes, and Be Crafty Workshop.

• Over five years as a professional freelance photographer.

Other information

• Product: Photography Company

• Brand: Life Through Lens Photography

• Combining natural light and golden hour photography together.

• Works well with kids and also animals.

• Sessions from weddings to newborns to family pictures.

• Portraits: Starts at 1,000 baht per hour.

• Weddings: basic package is 5,000 baht.

• Maternities: One year portrait sessions for 3,000 baht.

Key Communication

• Work Time: Mon. - Sat. 9:00 am to 10 pm.

• Available worldwide now (travel sessions to different countries).

• Contact: sarah [at] lifethroughlens [dot] com

Key Communications

• Mothers age 25-30 years old in Thailand.

• Upper middle class.

• Married with children or expecting.

• Attitudes & Beliefs: Belongers

• Lifematrix: Renaissance Women Active

• Desire quality, classic, and creative pictures of their families.

• Wants photographers who has experience with children.

• Mothers who wants to feel comfortable during the maternity shoots.

Primary Target Audience

• Couples age 20-25 years old in Thailand

• Upper middle class.

• Single (with a partner) or engaged.

• Attitudes & Beliefs: Societally conscious achievers.

• Lifematrix: Tribe wired digital.

• People who just got engaged and/or planning a wedding.

• Wants creative but natural light photography.

• Fan of golden hour setting.

Secondary Target Audience

Creating brand awareness.

Being a company who create art with the customer’s ideas in mind.

Maintain a long term strong reputation as being creative

Produce regular content that highlights the specific events.

PR ObjectivesObjectives:

A - Creating brand awareness.

B - Presenting the brand as a company which creates art with the customer’s ideas in mind.

C - Partnering with another company to maintain a long term reputation for creativity.

Outlet:

Magazine, blogs, sociomedia (facebook, youtube, instagram, and pinterest)

Local-mom club, bride dress shop

PR Strategy for objective AObjectives A: Creating brand awareness by....

• Produce regular sample content of highlights from various events on the Company’s website*.

• Create monthly or yearly event and bring influential guest speakers.

• Attend and take pictures at specific events such as local school plays, weddings, and ect.

• Create a printed portfolio for attendees.

• Use popular hashtag on sociomedia.

PR Strategy for objective BObjectives B: Presenting the brand as a company which creates art with the customer’s ideas in mind...

• Meet the customer’s wants, providing a meeting with the client prior to the photoshoot.

• Personalise each shoot by using the knowledge from the meeting*.

• After each session, send a written thank you card along with the photographs package.

• Send a link that allows the customer to review your service for future customers.

PR Strategy for objective CObjectives C: Partnering with another company to maintain a long term reputation for creativity...

• Provide a booth at the local mall for free photoshoot.

• Create a buzz among online target press such as Bangkok Online Post.

• Release sneak peeks of the photoshoot and get features on Instagram.

• Get coverage in online sociomedia such as Green Wedding Shoes and The Knots.

Women’s Press:

• Bun Tuk Koon Maar (Thailand)

• Modern Mom (Thailand)

• Luk Look (Thailand)

Online Press:

• Green Wedding Shoes

• The Knot

• Bangkok Post Online

• Dek-D (dot) com

Target Press

• Have a theme that has to do with Mother’s Day (children are welcomed).

• Create a tea party event at an artsy shop “iBerry” and take photos of attendees.

• Invite an influential speaker for the tea party*.

• Send a printed portfolio sample to the people who attend the event (and are interested in booking a shoot).

• Post the highlights on the company’s website.

PR Ideas for Objective A

• Create a section in the company’s website for customers to review your service.

• Each customer may have a chance to win a free photoshoot by sharing the website on sociomedia and write down some answers on a survey.

• Produce a survey of “what is the top five must haves for the bride-to-be” for the knot or “Five best brands for the baby’s liquid soap” for Luk look.

• Randomly seclect a winner.

• Personalise by giving them a small gift at the free photoshoot*.

PR Ideas for Objective B

• Create a free photoshoot for couples at the mall, Central Festival.

• Collaborate with Lux to provide props for the photography session.

• Provide a “clue” on sociomedia using the local hashtag*, indicating the charity.

• Before the shoot, capture an interview of the couple, asking them questions relating to relationship advice to release to the company’s website.

• Provide printed photograph after sharing the company’s website.

PR Ideas for Objective C

• Nod Udom - guest speaker

• iBerry - location

• The Knot - sponsor gift and coverage

• Luk Look - sponsor gift and coverage

• Central Festival - location

• Lux - sponsor gift

Promotional Partner

PR IDEAS RATIONALE TARGET MEDIA COST

Create a Mother’s Day theme tea party at iBerry, invite guest speaker Note Udom, and send a printed portfolio to attendees.

Creating brand awareness.

Bangkok Post Online Dek-D (dot) come)Bun Tuk Koon MaarModern MomLuklook

Approximately less than 20,000 baht.

Make a review section, survey game, give free photoshoot to a randomly selected winner.

Presenting the brand as a company which creates art with the customer’s ideas in mind.

Bangkok Post Online Dek-D (dot) come)

Free (gifts are sponsered)

Create a free photoshoot event, Lux props, interview couples, and give prints after sharing website link.

Partnering with another company to maintain a long term reputation for creativity

Bangkok Post OnlineDek-D (dot) comGreen Wedding ShoesThe Knot

Approximately less than 20,000 baht.

PR Ideas

Thank you for listening!

WORK CITEDJacobs, Jen. Kitestrings Photography. Web.

7 Sept. 2015.