library 2.0: user-centered change & user-centered technologies

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Library 2.0: User-Centered Change & User-Centered TechnologiesJenny Levine, American Library Association www.ala.org www.theshiftedlibrarian.com Michael Stephens, Dominican University GSLIS gslis.dom.edu www.tametheweb.com

Part 1: Web 2.0 & Library 2.0

The Web as platform. Harnessing collective intelligence. Data is the next Intel inside. End of the software release cycle. Lightweight programming models. Software above the level of a single device. Rich user experiences.http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html

Web 2.0 Stuff: Read/Write Web Blogs, RSS, wikis, IM Tagging & Folksonomies Share Yourself Find others like you!

Find Others Like You

Can we be friends?

Can we be friends?

This is where we live.

Commonalities of 2.0 Tools Open Participatory Tags Comments RSS Feeds

Bookmarks Tagging

Blogs Rich User Experience Content

Web 2.0Flickr Comments Harnessing the Collective Intelligence RSS Wikis

Bookmarks Tagging

Blogs Rich User Experience Content

The Offspring of Web 2.0Flickr Comments Harnessing the Collective Intelligence RSS Wikis

Memes & Discussions

Web 2.0

Law 2.0 Media 2.0 Advertising 2.0

Church 2.0

Library 2.0 Librarian 2.0

Adapted from http://www.ickr.com/photos/dionh/83654635/

The heart of Library 2.0 is user-centered change. It is a model for library service that encourages constant and purposeful change, inviting user participation in the creation of both the physical and the virtual services they want, supported by consistently evaluating services.Casey & Savistinuk

http://www.libraryjournal.com/article/CA6365200.html

The principles of Library 2.0 seek to break down barriers: barriers librarians have placed on services, barriers of place and time and barriers inherent in what we do. In this user-centered paradigm, libraries can get information / entertainment / knowledge into the hands of our users wherever they are by whatever means works best. Stephens

The library is everywhere. The Library has no barriers. The library invites participation. The library uses flexible, best-ofbreed systems.Chad & Miller

Born in the Biblioblogosphere

Library 2.0 is a model for library service that reaches out to new users (Long Tail), invites customer participation (participatory service), and relies on constant change (perpetual beta). Michael Casey

The library encourages the heart. The library is human. The library recognizes that its users are human too. Stephens

The users are moving into the control position. Libraries are no longer able to drive the good bus 'library' alone. Stephen Abram

http://stephenslighthouse.sirsi.com/archives/2006/02/the_library_20_1.html

Librarian, paraprofessional, page, patron-we're all driving the library. One important aspect of Library 2.0 is making that concept--"the library is all of us"--a more playful and vibrant reality. Joshua Neff

http://www.goblin-cartoons.com/library/mt-archives/2006_02.html#000625

Into a New World of LibrarianshipLibrarian 2.0 is a trendspotter This librarian seeks out information and news that may impact future services. This librarian has read the OCLC Pattern Recognition and User Perception reports and uses them in planning.

96% have used a library at least once 51% Have Used Instant Messaging 30% have never heard of online databases.

Reasons for never using the library website 1. Didn't know it existed 2. Other Web sites have better information 3. Can't find the Web site

Source: OCLC Perceptions, 2005

Editorial, Lawrence (KS) Journal World 10/06

Libraries are inefcient Libraries are limited Libraries are obsolete

How do we move toward a Library 2.0 philosophy of service for our organizations?

Library 2.0.... Reaches New Users(while keeping our current users)

Source: OCLC Perceptions, 2005

Marketing Our Collections Our libraries Our profession Ourselves

Library 2.0... Breaks Down Barriers

Dont be so uptight about kids hanging out in the library. (17 year old respondent) Train the staff to be friendlier (35 year old respondent)

Do we create barriers?

NextGen Library Users will be:

Format agnostic Nomadic Multitasking Experiential Collaborative

Integrated Adaptive Principled Direct

Abram & Luther, Born with the Chip

What are Barriers in our Libraries? Physical Space Technology Programming Policies The Catalog The Collection Security Services Reference Communication Organizational Chart The Culture?

Library 2.0 Is Radically Transparent

We are waking up and linking to each other. We are watching. But we are not waiting.Cluetrain Manifesto #95

The Hyperlinked Organization

The Company: Uses newsletters and happy talk meetings to communicate with me The organizational chart is a map of who to avoid The company looks at customers as adversaries

The Library: Uses admin emails and happy talk meetings to communicate with me The organizational chart is a map of who to avoid The library looks at users as adversaries

The Web: Is hyperlinked Is decentralized Is easy to scan and digest Is open Is full of rich data Is broken (a little)

The Hyperlinked Organization Is team-based Is decentralized Communicates with speedy effective meetings, hyperlinked intranets, and open, human conversation Is broken (a little bit, meaning trial and error is ok)

The Hyperlinked Library Is human Is radically transparent Has attened the chart Plans and evaluates (good meetings too!) Says goodbye to micromanagement

The talking library has no secrets and gathers as much input as it can.

Library 2.0... Creates a Culture of Trust

Librarian 2.0 builds a Culture of Trust

Trust users Trust staff Builds resources Is open and participatory

Darlene Fichter

Wise Freedom

Part 3: The 2.0 Philosophy in your library

How do we adopt this 2.0 philosophy?

The Learning Organization

Librarian 2.0 understands the value of Learning & Training

Training in person, online, off-site Part of staff development Part of the culture - up and down A well-trained staff can carry your message to your users

http://plcmclearning.blogspot.com/

Dream & Innovate(while adapting to change)

5 Phrases I Hope I Never Hear in Libraries Again! Weve always done it this way He or she is a roadblock to anything new The IT department wont let us I dont have time for _________ Our director doesnt like technology

Are we failing to innovate because of fear?

http://headrush.typepad.com/creating_passionate_users/2006/01/death_by_riskav.html

Why are we doing this?

Never Stop Learning

Never Stop Dreaming

Obsolete Inefcient Limited

Ten Things I Know About Libraries #1 Libraries are not going away. #2 Online Social Libraries Build Community #3 Libraries do need to focus on emerging trends, tech or otherwise, to be nimble and viable #4 Libraries need better marketing strategies and a reinvigoration of the brand #5 Technology changes, but libraries don't

Ten Things I Know About Libraries #6 Libraries will benefit from the next wave of MLIS grads #7 Libraries need to serve all users and offer them materials and access of their liking #8 Librarians can be guides, counselors and teachers #9 Libraries need to share their stories

It's up to us

To Find Out MoreLearn more about Library 2.0

Replicates user-driven and user-centeredservices online

http://www.squidoo.com/library20/

5 Things You Can Do Now

Be a Trendspotter

5 Things You Can Do Now

Form an Emerging Technology Committee

5 Things You Can Do Now

Try a Learning 2.0 program

5 Things You Can Do Now

Create a Whats New Blog

5 Things You Can Do Now

Explore Presence.

Learn to Learn Adapt to Change Scan the Horizon

Jenny Levine, American Library Association The Shifted Librarian jlevine@ala.org AIM: cybrarygal

Michael Stephens, Dominican University GSLIS gslis.dom.edu www.tametheweb.com mstephens7@dom.edu AIM: mstephens7mac