Library 2.0: User-Centered Change & User-Centered Technologies

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<p>Library 2.0: User-Centered Change &amp; User-Centered TechnologiesJenny Levine, American Library Association www.ala.org www.theshiftedlibrarian.com Michael Stephens, Dominican University GSLIS gslis.dom.edu www.tametheweb.com</p> <p>Part 1: Web 2.0 &amp; Library 2.0</p> <p>The Web as platform. Harnessing collective intelligence. Data is the next Intel inside. End of the software release cycle. Lightweight programming models. Software above the level of a single device. Rich user experiences.http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html</p> <p>Web 2.0 Stuff: Read/Write Web Blogs, RSS, wikis, IM Tagging &amp; Folksonomies Share Yourself Find others like you!</p> <p>Find Others Like You</p> <p>Can we be friends?</p> <p>Can we be friends?</p> <p>This is where we live.</p> <p>Commonalities of 2.0 Tools Open Participatory Tags Comments RSS Feeds</p> <p>Bookmarks Tagging</p> <p>Blogs Rich User Experience Content</p> <p>Web 2.0Flickr Comments Harnessing the Collective Intelligence RSS Wikis</p> <p>Bookmarks Tagging</p> <p>Blogs Rich User Experience Content</p> <p>The Offspring of Web 2.0Flickr Comments Harnessing the Collective Intelligence RSS Wikis</p> <p>Memes &amp; Discussions</p> <p>Web 2.0</p> <p>Law 2.0 Media 2.0 Advertising 2.0</p> <p>Church 2.0</p> <p>Library 2.0 Librarian 2.0</p> <p>Adapted from http://www.ickr.com/photos/dionh/83654635/</p> <p>The heart of Library 2.0 is user-centered change. It is a model for library service that encourages constant and purposeful change, inviting user participation in the creation of both the physical and the virtual services they want, supported by consistently evaluating services.Casey &amp; Savistinuk</p> <p>http://www.libraryjournal.com/article/CA6365200.html</p> <p>The principles of Library 2.0 seek to break down barriers: barriers librarians have placed on services, barriers of place and time and barriers inherent in what we do. In this user-centered paradigm, libraries can get information / entertainment / knowledge into the hands of our users wherever they are by whatever means works best. Stephens</p> <p>The library is everywhere. The Library has no barriers. The library invites participation. The library uses flexible, best-ofbreed systems.Chad &amp; Miller</p> <p>Born in the Biblioblogosphere</p> <p>Library 2.0 is a model for library service that reaches out to new users (Long Tail), invites customer participation (participatory service), and relies on constant change (perpetual beta). Michael Casey</p> <p>The library encourages the heart. The library is human. The library recognizes that its users are human too. Stephens</p> <p>The users are moving into the control position. Libraries are no longer able to drive the good bus 'library' alone. Stephen Abram</p> <p>http://stephenslighthouse.sirsi.com/archives/2006/02/the_library_20_1.html</p> <p>Librarian, paraprofessional, page, patron-we're all driving the library. One important aspect of Library 2.0 is making that concept--"the library is all of us"--a more playful and vibrant reality. Joshua Neff</p> <p>http://www.goblin-cartoons.com/library/mt-archives/2006_02.html#000625</p> <p>Into a New World of LibrarianshipLibrarian 2.0 is a trendspotter This librarian seeks out information and news that may impact future services. This librarian has read the OCLC Pattern Recognition and User Perception reports and uses them in planning.</p> <p> 96% have used a library at least once 51% Have Used Instant Messaging 30% have never heard of online databases.</p> <p>Reasons for never using the library website 1. Didn't know it existed 2. Other Web sites have better information 3. Can't find the Web site</p> <p>Source: OCLC Perceptions, 2005</p> <p>Editorial, Lawrence (KS) Journal World 10/06</p> <p> Libraries are inefcient Libraries are limited Libraries are obsolete</p> <p>How do we move toward a Library 2.0 philosophy of service for our organizations?</p> <p>Library 2.0.... Reaches New Users(while keeping our current users)</p> <p>Source: OCLC Perceptions, 2005</p> <p>Marketing Our Collections Our libraries Our profession Ourselves</p> <p>Library 2.0... Breaks Down Barriers</p> <p>Dont be so uptight about kids hanging out in the library. (17 year old respondent) Train the staff to be friendlier (35 year old respondent)</p> <p>Do we create barriers?</p> <p>NextGen Library Users will be:</p> <p>Format agnostic Nomadic Multitasking Experiential Collaborative</p> <p>Integrated Adaptive Principled Direct</p> <p>Abram &amp; Luther, Born with the Chip</p> <p>What are Barriers in our Libraries? Physical Space Technology Programming Policies The Catalog The Collection Security Services Reference Communication Organizational Chart The Culture?</p> <p>Library 2.0 Is Radically Transparent</p> <p>We are waking up and linking to each other. We are watching. But we are not waiting.Cluetrain Manifesto #95</p> <p>The Hyperlinked Organization</p> <p>The Company: Uses newsletters and happy talk meetings to communicate with me The organizational chart is a map of who to avoid The company looks at customers as adversaries</p> <p>The Library: Uses admin emails and happy talk meetings to communicate with me The organizational chart is a map of who to avoid The library looks at users as adversaries</p> <p>The Web: Is hyperlinked Is decentralized Is easy to scan and digest Is open Is full of rich data Is broken (a little)</p> <p>The Hyperlinked Organization Is team-based Is decentralized Communicates with speedy effective meetings, hyperlinked intranets, and open, human conversation Is broken (a little bit, meaning trial and error is ok)</p> <p>The Hyperlinked Library Is human Is radically transparent Has attened the chart Plans and evaluates (good meetings too!) Says goodbye to micromanagement</p> <p>The talking library has no secrets and gathers as much input as it can.</p> <p>Library 2.0... Creates a Culture of Trust</p> <p>Librarian 2.0 builds a Culture of Trust</p> <p> Trust users Trust staff Builds resources Is open and participatory</p> <p>Darlene Fichter</p> <p>Wise Freedom</p> <p>Part 3: The 2.0 Philosophy in your library</p> <p>How do we adopt this 2.0 philosophy?</p> <p>The Learning Organization</p> <p>Librarian 2.0 understands the value of Learning &amp; Training</p> <p>Training in person, online, off-site Part of staff development Part of the culture - up and down A well-trained staff can carry your message to your users</p> <p>http://plcmclearning.blogspot.com/</p> <p>Dream &amp; Innovate(while adapting to change)</p> <p>5 Phrases I Hope I Never Hear in Libraries Again! Weve always done it this way He or she is a roadblock to anything new The IT department wont let us I dont have time for _________ Our director doesnt like technology</p> <p>Are we failing to innovate because of fear?</p> <p>http://headrush.typepad.com/creating_passionate_users/2006/01/death_by_riskav.html</p> <p>Why are we doing this?</p> <p>Never Stop Learning</p> <p>Never Stop Dreaming</p> <p>Obsolete Inefcient Limited</p> <p>Ten Things I Know About Libraries #1 Libraries are not going away. #2 Online Social Libraries Build Community #3 Libraries do need to focus on emerging trends, tech or otherwise, to be nimble and viable #4 Libraries need better marketing strategies and a reinvigoration of the brand #5 Technology changes, but libraries don't</p> <p>Ten Things I Know About Libraries #6 Libraries will benefit from the next wave of MLIS grads #7 Libraries need to serve all users and offer them materials and access of their liking #8 Librarians can be guides, counselors and teachers #9 Libraries need to share their stories</p> <p>It's up to us</p> <p>To Find Out MoreLearn more about Library 2.0</p> <p> Replicates user-driven and user-centeredservices online</p> <p>http://www.squidoo.com/library20/</p> <p>5 Things You Can Do Now</p> <p>Be a Trendspotter</p> <p>5 Things You Can Do Now</p> <p>Form an Emerging Technology Committee</p> <p>5 Things You Can Do Now</p> <p>Try a Learning 2.0 program</p> <p>5 Things You Can Do Now</p> <p>Create a Whats New Blog</p> <p>5 Things You Can Do Now</p> <p>Explore Presence.</p> <p>Learn to Learn Adapt to Change Scan the Horizon</p> <p>Jenny Levine, American Library Association The Shifted Librarian jlevine@ala.org AIM: cybrarygal</p> <p>Michael Stephens, Dominican University GSLIS gslis.dom.edu www.tametheweb.com mstephens7@dom.edu AIM: mstephens7mac</p>