Libraries NI Celebrates

Derry~Londonderry

UK City of Culture 2013

Adrienne Adair

Assistant Director, Libraries NI

Objectives

• Complement Culture Company’s programme

• Showcase libraries and promote our resources

• Increase customer participation in the city’s 5 libraries

• Increase library membership by encouraging

non-members to attend events and become members

• Achieve attendance figures of 1500 by December

2013

• Calendar of free events taking place throughout the year in the city’s 5 libraries

• The wide ranging programme offers something for everyone - literature, music, drama, heritage, talks and exhibitions

• Working Party established to plan programme and comprised representatives from Theme staff – Culture, Heritage, Learning and Information

• Programme launched by Minister Carál Ní Chuilín, Department of Culture, Arts and Leisure andIrene Knox, Chief Executive of Libraries NI

Programme of Events

Public Relations Plan

• Brochure mailed to library users in the city’s libraries

• Brochure distributed in libraries,Tourist offices,

City of Culture office, cafes, schools and colleges

• Posters and flyers for individual events in libraries

• Web and Email Banners and online brochure to be

activated throughout the year

• Facebook promotions and Twitter hashtags used to

keep social media momentum going

• Press release for each event

Legacy

Portrait of a City

• Portrait of a City will use digital technology to collect

old and recent photographs, recording the stories

behind the images of the past and present

• Libraries NI, working in partnership with the Culture

Company 2013, will encourage local communities to

build up a digital bank of photographs as an important

legacy for future generations