librarian perspective on mobile publishing
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Health Sciences Literature & Mobile Delivery: A Librarian’s Perspective
Andrew Youngkin, MLSEmerging Technologies/Evaluation Coordinator
National Network of Libraries of Medicine, Southeastern Atlantic RegionHealth Sciences/Human Services Library
University of Maryland Baltimore
My perspective
• Academic Health Sciences Librarian • Reference/Searching Background• Healthcare/Medical • Emerging Technologies focus• Instruction/Teaching• User of Mobile Devices (IOS & Android)
Users & Mobility
• Pew Internet & American Life Project– 66% 18-29 own smartphones– 68% in households $75k+– Increase education level=increase smartphone ownership– More American adults own smartphones than feature cell phones– 17% of cell phone users do more browsing on phones than
computers, other device • Student/Academic mobile device use---requires academic
health science libraries to be even more focused, equipped• Use within medical/health fields
– 50% of smartphone users report accessing health information
Academic Health Science Libraries
• Users– Undergraduate & graduate students– Medical, dental, nursing, social work, physician assistant,
technicians– Faculty– Librarians
• Why are we unique?– Mobile content even more important because of how and
where information being used– Academic libraries may have a greater percentage of their user
base owning smartphones, accessing scholarly materials via mobile (Song, Lee, 2012)
2012 Horizon Report
• Time to Adoption Horizon= < 1 year– Mobile Apps– Tablet Computing
Mobile Access, Health, Academic Libraries
• The need for mobile access to medical/health areas of scholarly literature is growing due to significant use at point of care and instruction
• Health Science Academic Libraries are well positioned to respond to a growing interest in access to scholarly mobile content
• Emerging technologies may provide direction when devising strategies of service approach—both in terms of content, but as models for delivery
• Continued dialogue with health science reference librarians can provide unique perspective into how mobile scholarly content needs to be delivered and used
Gartner Hype Cycle
Trends connected to Mobile
• Devices, devices, devices• BYOD• 4G & Beyond• Cloud Computing• Mobile-first Web Design• Augmented Reality • Near-Field Communications (NFC)• Quick response (QR) applications • Social Networking • The ‘App’ & ‘App store’• The Internet of Things
BYOD
• Libraries rethinking…– Space– Computing Resources– Instructional design and delivery – Resources
Library Space Redefined
• Very BYOD dependent• Space used to accommodate personal devices,
not desktop computing • Access to resources provided on many types
of personal devices• ‘Library space’ goes beyond library building
and classroom
BYOD & Instructional Design
• Faculty employ BYOD-specific instruction techniques
• Applications to engage students beyond traditional classrooms
• Highly dependent on e-content, online, cloud-based resources
Accessible
• Seamless BYOD--Easy with any device• Beyond institutional boundaries • Platform/device support• Appropriate, affordable pricing structure
Mobile to be dynamic
• A-la-cart content• QR Codes• “Book as an App”• Multi-media integration
Make it Fit
• Customize literature with note-taking features • Export—Bibliography management• Online Learning Management Platforms • Social Networking
Dialogue w/Librarians
• Ask questions– What challenges have you or your patrons/users
encountered with the mobile services or products?
– What features are missing from the mobile content that may otherwise augment or enhance the experience?
Observations
• Apps & Mobile sites are used/requested• App/Mobile sites great to market/promote
resources• Librarians creating access points for apps in
physical spaces with QR Codes
Assistance with mobile content
• Authentication/Proxy on devices• Finding out what vendors, products offer
mobile content• Understanding extent of available content• Suggesting mobile products to users
App vs. Mobile Web
• “The App” & “App store” models have recently been at the peak of “inflated expectations”
• Apps will likely remain popular, with more apps of sustainable substance/content
• Mobile first web design is gaining traction
App Insight
• Apps well-received—more requested• Apps may provide quicker, easier access
w/longer intervals between device authentication
• Apps may allow for ready access to saved searches & data unique to user, without connecting to Wi-Fi
• Apps requiring Wi-Fi may pose barriers in clinical settings where 3G/4G is limited
On the other hand…
• Mobile websites can be more cost effective• Mobile web can incorporate responsive design• Easier to accommodate different devices,
platforms• Requires connectivity• Possible less customization
Good News
• Librarians and patrons like both Apps & Mobile websites that provide access to materials remotely---not a significant trend towards either apps or sites
• Publishers can choose resources that would be best as native apps, while choosing less expensive, more efficient mobile web solutions for other resources
Librarians want mobile content to:
• Accessible via App or Mobile website• Be useable on whichever BYOD device a
patron chooses to use• Be accessible via authentication within &
outside institutional networks • Available for more products• Provide access to full content (not just TOC)
And…
• Integrate into other collections when desired (via QR code in physical stacks)
• Provide choices in types of content to browse, search
• Augmented and indexed with appropriate metadata• Allow some customization/integration with library
branding, other resources• Be based on less complex, more affordable
pricing/usage models
App Considerations
• Compliment mobile instructional design methods/techniques
• Allow 3rd party applications customize (note-taking, etc)
• Provide opportunity to share, discuss, collaborate via social networks
• Integrate dynamic content, multi-media where appropriate
Photo: http://treilanderror.blogspot.com/2012/07/11-design-principles-for-augmented.html
Wearable Display
• http://youtu.be/9c6W4CCU9M4
A Tall (Librarian) Order
• Patron-driven• Access-oriented • Time, space, device independent• Fair, affordable, easy to understand pricing • Value Added technologies included
Librarians: Here to Help
• Assistance in determining user want, needs• Marketing products/new technologies • Explaining/facilitating use, access w/devices
References• Blocker, Lou Ann. (2012). Review of Current Seamless Transition
Authentication Methodologies for Content Delivery on Mobile Devices. Against The Grain. Nov 2012. Vol. 24, Issue 5.
• Barnhardt, Fred. (2012). Becoming Mobile: Reference in the Ubiquitous Library. Journal of Library Administration. August. Vol. 52, Issue 6/7.
• Uluyol et al. (2011). Integrating mobile Multi-media into textbooks: 2D barcodes. Computers in Education. Vol. 59. Issue 4, p1192-1198.
• Pew Internet & American Life Project. (2012) http://pewinternet.org/Infographics/2012/Our-Smartphone-Habits.aspx .
• Lippincott, J. (2010). A Mobile future for Academic Libraries. Reference Services Review. Vol 38 (2) p205-213.
References • Song, Yoo-Seong, Lee, Jong- Moon (2012). Mobile Device ownership among international
business students: a road to the ubiquitous library. Reference Services Review. Vol 40, Issue 4, p574-588.
• Hampton, Dantrea, et al. (2012). Extending Library Services with QR Codes. Reference Librarian. Oct-Dec 2012. Vol 53, Issue 4, p403-414.
• Nelson, Dawn (2012). BYOD. Internet@Schools; Nov/Dec2012, Vol. 19, Issue 5, p12-15. • New Media Consortium (2012) Horizon Report, Higher Education Edition.• Anderson, L. & Andrews, J. (2011). Portable devices—Libraries trying to meet the demands
of the iPhone generation. Library & Information Research. Vol. 35, Number 111, p20-32. • Munro, Kay et al (2011). Planning for the Mobile Library: a strategy for managing
innovation and transformation at the University of Glasgow Library. Serials. Vol. 24, Issue 3. pS26-31.
• Leverkus, C. (2012). The Expanding Book Apps Market. Library Media Connection. 31(2), 26-27.
• Mantell, A. (2012). SIIA: Publishers Push Mobile Platforms. Information Today, 29(5), 12. • Harris, Sian (2012). Mobile Publishing Grows but Questions Still remain. Research
Information. Oct/Nov. Issue 62. p21-23.
Contact
Andrew Youngkin, MLSNNLM-SE/A Emerging Technologies/Evaluation Coordinator University of Maryland, BaltimoreHealth Sciences & Human Services [email protected]