liberty iberian leisure & events - · pdf filesummary and precise report © liberty...

© Liberty International Tourism Group - A personal touch worldwide

© Liberty International Tourism Group - A personal touch worldwide - for internal use only -

LIBERTY IBERIAN

LEISURE & EVENTS VALENTIN NAVARRO

MANAGING DIRECTOR

BRUC, 3. PRINCIPAL PRIMERA

08010 BARCELONA

TLF + 34-648188216

+34-932890766

A PERSONAL TOUCH WORLDWIDE


Liberty International Tourism Group

Founded 1991 by Mr. Mario Enzesberger and still privately owned

The world-leading DMC!

More than 500 professionals in 48 offices in 38 countries

Diversification: Leisure, Congress, Event, Incentive & Meeting

The concept is Partnership! The Managing Director of each office is

a partner in his country and shares the company’s success and

profits!

Financial stability is our biggest strength and the basis for further

growth

Think global, act local! Use synergies and assets of a global

network without loosing the “personal touch worldwide”!


Liberty International Tourism Group in numbers

Destinations 45 offices in 38 countries on 4 continents

Employees More than 500 full time employees worldwide

No of guests Approximately 420 000 passengers yearly

Venue contracts Over 3000 venue contracts per year

Languages Avergage of 45 langugages spoken


Characteristics of excellent events

Relevance The event is clearly linked to the business strategy of the organization,

contributing to the achievement of set targets

Balance The event successfully integrates and balances emotionalization,

knowledge transfer, activity, entertainment and interaction

Tailor-made The event is coherent with the corporate culture and values; it respects

the participants’ expectations and needs

Professionalism The event is prepared, implemented and followed-up according to highest

professional standards regarding every single dimension and aspect

Sustainability Communications penetrate the key messages of the event to all target

groups within the entire company and initiate follow-up measures

Impact The event creates a high impact on the participants providing them with

positive emotions, relevant information and operative support


Our full range of services regarding events

Stringent and professional preparation, implementation and follow-up from one source

Planning &

Organization Conception Preparation

Implementation

of elements

Support

on site Communications

Follow-up &

Success

monitoring

Date & Location Development of

claim & key visual Stocktaking

Preparation of

keynotes &

presentations

Overall event

management

Definition stakeholders

&

target groups

Definition of KPIs &

proof points

Evening program

Development of

guiding theme &

golden thread

Expectation

management

Preparation of

moderation & speaking

notes

Moderation

Setting up

communications

cascade

Collection & evaluation

of feedback

Guest performances Derivation of

design principles

Recruiting of

topic sponsors

Detailed elaboration of

interactive elements

Assistance with

workshop groups

Definition of

key messages

Tool kits &

give-aways

Invitations &

RSVP management Definition of objectives Pre-workshops


films

Setup of

stage & lights

Development of

communications plan

Enabling of

managers

Food & Beverages Development

of agenda

Briefings &

coachings


symbolic act

Operation of

technical equipment

Design &

implementation of

new media & tools

Campaigns

Shuttles &

accomodation

Leadership

involvement Writing of script Production of materials

Collecting of

feedback

Writing of

mails & articles

Follow-up

meetings

Technical setup Character of event Rehearsal Design & branding Coordination of

sub-providers

Documentation

of event Lessons learned


Our 360° value proposition

Liberty

International

Tourism

Group

Event concept,

agenda,

dramaturgy

Implementation

of communication

measures

Communication

concept (event

communication,

sustainability

measures)

Organisational

basics

(e.g. location,

F&B, hotel, transfer)

Technical

setup & imple-

mentation

Workshops,

moderation,

briefing of guest

speakers

Preparation of

keynotes &

presentations

Documentation

(film, photo)

One face to

the customer

Coordination

of sub-providers,

supervision of

quality

Entertainment

(Symbolic Act,

teambuilding)

Supervision of

progress, team

and costs, success

monitoring


Our methodical approach

Our general method to planning and realizing excellent events consists of 8 steps

Analysis of initial situation

Taking stock of the company’ s overall situation and the expectations within Munich Re (e.g. opinion polls)

Analysis of the vision and strategy or rather of the employees’ understanding of both 1

Definition of key parameters 2

Defining organizational key parameters: planning the budget, location, setting etc.

Defining the general character of the event and the pursued aims

Definition of objectives and guiding principles 3

Development of interactive and emotional elements and commitment/involvement of the managerial staff

Defining the link to business and the advantages of the event or rather the change elements

Development of agenda overview 4

Determining the claim, the key visual and guiding theme

Planning of separate items in the agenda

Communications plan 5 Setting up the communication cascade and defining key messages

Planning and spreading the defined messages in the available communication tools of Munich Re

Detailed elaboration of elements 6

Preparation of keynotes and designing of interactive elements

Designing and branding/producing of give aways and tool-kits for the managers

Development of a special dramaturgy and planning of symbolic acts

Implementation 7 Event management, coordination of sub-providers and documentation of the event

Production of material, films etc. and preparation of script, individual briefings and speaking notes

Follow-up 8 Auditing and precise explanation of all performances

Summary and precise report


How we ensure quality and minimize risks

Quality Management

(analogous to the ISO

9001 principles)

Leadership

Customer

focus

Mutually beneficial

supplier

relationships

Factual

approach to

decision making

Continual

improvement

System

approach to

management

Process

approach

Involvement

of people

In order to ensure high quality we always mind a reliable and mutually

beneficial supplier relationship. We can exhibit a stable, longtime and

approved network with reliable suppliers in many different business sectors.

Without customer satisfaction any

business will ultimately fail, or at

best tread water. Therefore

customer focus is our most

important principle.

The strategy, direction and

ultimate success of any

business is largely dependent

upon its leadership. That is the

reason why we prefer clearly

communicated responsibilities.

The involvement of the people

and their needs is important to

ensure commitment for any

project. We encourage the

involved people and integrate

them in the project. Seeing all business activities as a process and managing

in this way enables greater efficiencies through a clearer

view of what is happening. We continuously compare

target and performance in order to go against possible

difficulties.

We view all business activities and

processes as parts of an integrated

system. Thus we increase greater

efficiency and effectiveness throughout

the organization during a project.

Challenging all activities in a

project ensures a continual

improvement. We never rest on

our laurels in order to guarantee

the best result.

Good management practices are based

on the use of facts, data and

information. We document, evaluate and

monitor every action during a project in

order to decide objectively and effectively.


Project closure

Follow-up communi-

cations

Success monitoring

Evaluation, sustainability and success assurance

Detailed reporting and

invoicing and comprehensive

documentation of project

(films, photos, articles)

Evaluation

+

Sustainability

+

Success

Assurance

Follow-up

Feedback evaluation,

and follow-up measures to

monitor implementation of

adopted decisions and

commitments

Action pack and

comprehensive follow-up

coverage of event (e.g.

dedicated intranet area)

for participants as well as

cascaded communication

of key messages to all


Our way of collaboration with our customers

Quality

Tailor-made project teams are staffed according to

required know-how and experience

Internal quality assurance through sparring partners

outside the project team

Cost consciousness through efficiency and

hands-on approach when appropriate

Customer Orientation

Customer wishes and customer needs determine

everything we do: all measures are reviewed

against that objective

Dedicated project team with dedicated project

manager as contact person for customer

Flexibility regarding necessary or desired

changes as well as required resources

Reliability

On-time delivery in desired quality

Participation in regular jour fixe calls and

appointments

Timely escalation in case of unforeseen

circumstances or delays

Transparency

Specific project plans and regular status reporting

Transparent invoicing including detailed

documentation of provided services

Disclosure of partners and providers

Transparency regarding third-party costs


Our promise to you

1. We master the art of events across all aspects: from conception over implementation to success monitoring, from

event management over communications to design

2. Our network of partners stands for state-of-the-art and ensures the best of all worlds: we are highly

experienced, well-established and close-knit and together we have successfully implemented numerous events

3. We work goal-oriented: clearly defined objectives lead to design principles lead to agenda lead to detailed

elaboration of agenda elements

4. Our approach is fully integrated and ensures a golden thread from beginning to end: defined claim, key visual

and guiding theme will be visible and palpable throughout the entire event

5. We know how to emotionalize people: we know how to create a dramaturgy that reaches everyone involved

6. We design tailor-made events: we make sure that the entire concept as well as every single detail fit the current

business situation and the corporate culture

7. We ensure sustainability: we set up follow-up measures that make the difference between short-lived impression

and lasting impact

8. We know large enterprises: we are highly experienced in dealing with the complexities of large enterprises and we

know how to meet highest demands of top managers

9. We understand the business: the financial services and insurance industry, along with its characteristics and

challenges


Liberty Training programme

LIBERTY ACADEMIES

Regularly we do training programmes for our senior and junior staff executives called Liberty academies. Participants are

coming from any Liberty offices around the world, usually we allow up to 20 people to attend these Liberty academies.

These 2-days of intense training programmes takes place in any European destination and is a forum with numerous

advantages:

1. Implementing and Strengthening the Liberty Quality Chart (our internal bible) – this is a tremendous document that

describes every step when in comes to high profile project management.

2. Learning from each other by exchanging ideas

3. Case studies. Based on actual cases we work on common projects and build the “ideal offer”

4. Budget restrictions and how to scope with it

5. Training programme on new applications and add ups to our technology programme Shocklogic for delegate handling


OUR OFFICES BY LIBERTY IBERIAN Barcelona Balearic Islands

Madrid Canary Islands

Andalusia Morocco


Our offices – Europe

Austria – Vienna, Salzburg & Innsbruck

Baltic States – Riga

BeNeLux – Amsterdam

Bulgaria – Sofia

Cyprus – Nicosia

Czech Republic & Slovakia – Prague

France – Paris

Germany – Berlin & Munich

Great Britain – London

Hungary – Budapest

Italy – Rome, Milan, Venice, Sicily

Malta – Hamrun

Poland – Warsaw

Portugal – Lisbon

Rumania – Bukarest

Russia – St. Petersburg

Scandinavia – Denmark

Serbia – Belgrade

Slovenia – Ljubljana

Spain – Barcelona, Madrid, Canary &

Balearic Islands, Andalusia

Turkey – Istanbul

Ukraine - Kiev


Our offices – Africa

Morocco – Casablanca, Marrakech

Egypt – Cairo

Kenya – Nairobi & Mombasa

South Africa – Johannesburg


Our offices – Middle East & Asia

UAE – Dubai & Abu Dhabi

Israel – Tel Aviv

China - Hong Kong & Beijing

India - Delhi

Indochina - Hanoi


Our offices – Americas

USA – New York

Cuba – Havana

Brazil – Rio de Janeiro

Argentina – Buenos Aires


5 REASONS TO CHOOSE

LIBERTY IBERIAN • A young, professional and creative team to assure you the best options.

• Experience, professionalism, reactivity and flexibility in all our offices: Barcelona,

Madrid, Balearic, Canary Islands & Andalusia.

• A strong buying power to take the utmost advantage of every aspect of the journey

• Unique places and hotels for your company’s events

• An efficient communication and cooperation between all our offices in Spain, and all

around the world.


OUR GENERAL MANAGER

Valentin Navarro –General Manager of Liberty Spain. Spanish with 22 years of experience in Tourism and organization of Events. Hi is also shareholding partner in all the offices in Spain. In Liberty 3 years with a big development of the company with increase of 4 new offices in Spain. Coming from big companies like TUI and GLOBALIA SPAIN


SOME PREVIOUS EVENTS


MARCH 2013

600 Pax, Barcelona

Pharmaceutical Industry company

Program:

Liberty supported with logistical

solutions as hostess, transportation

arrangements like vip individual

transfers for the

main managers of the company or

cars for the participants of the event.

Liberty was in charge of a wonderful

gala dinner at the recently opening of

the Design HUB Museum.


NOVEMBER 2012

200Pax - Barcelona

Computer industry company

Program:

The company didn’t doubt in letting

in our hands the social program of

the convention, we were in charge

of two unforgettable gala dinners

at Salt Restaurant and Maritim

Restaurant.

http://bit.ly/saltvirtualtour


JUNE 2012

170 Pax – Barcelona

Industry Company

Program:

Incentive travel for the best sales

managers of the company. A full

program of leisure activities and

adventure to enjoy in group,

touristic visits, gastronomic and

artistic experiences. Special gala

dinner at La Lotja


Fantastic group from Colombia on the

7th of June 2014, 114pax.

Estimada Loreto!

Grácias por tu email!

El cliente volvió muy contento y le ha gustado mucho el viaje a Mallorca! :)

Saludos, Szilvia

Szilvia Szalay,Product Manager. 11th of June 2014

http://www.google.es/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=ByUP52LJ8LqbsM&tbnid=J3Y8vh3KCm0NbM:&ved=0CAUQjRw&url=http://www.guia-vino.com/como-catar-un-vino&ei=U_QNUpHwB4jM0QXOpYG4CQ&bvm=bv.50768961,d.ZGU&psig=AFQjCNG-z2ZTfPBERgQz5sGby3Be-jsn2g&ust=1376732606396442


Buen día

Iunia

Muchas gracias por tu amable colaboración con los servicios prestados a este grupo.

Shirley Sáenz Muñoz- Excursiones Internacionales 8th of August 2014

Group from 3rd to 7th of October 2014, 14pax.


Our trip to Canary Island was great. Everything on Fuerteventura was perfect

(hotel, jeep trip, catamaran). Manuel was helpful for us.

It was super idea and big surprise to take a polish guide for the jeep trip. He told us

about very interesting informations/stories about the island. Next year we make an incentive trip to Azores, and I will certainly as Liberty

about an offer .

Fuerteventura · 26 pax · May 2014

Marcin Lewandowski

Account Manager · Travel Bidder


E.on

Electrolux

European Commission

FIAT

Ford

Fresenius

Fujitsu

GfK

Goodyear

Gruenenthal

Henkel

Hewlett Packard

HTC

IBM

Janssen

La Poste

Leroy Merlin

Lilly Pharma

Kantar Media

Kao

Kraft Foods

MAN

References :

AB InBev

Abbott

Acer

Allianz

AON

Axa

Bayer HealthCare

BNP Paribas

Boehringer Ingelheim

Bristol-Myers Squibb

Caixa Catalunya

Canon

CIC Est

Coca Cola

Credit Agricole

Danone

Dassault Systems

Decathlon

Dedon Deloitte

Mars

Marsh

McDonald's

Mercedes-Benz

Michelin

MSD

Munich Re

Nestle

Nike

Novartis

o2

OTIS

Pages Jaunes

Pepsi

Peugeot

Pfizer

Philip Morris

Philips

Pierre Fabre

Porsche

Rabobank

Ratiopharm

Renault Trucks

Roche

Roland Berger

Samsung

Sandoz

Sanofi-Aventis

Shell

Siemens

Sky

SNCF

Takeda

Teva

Toshiba

Turkcell

UniCredit

Unilever

Uniklinik Heidelberg

Velux

Volkwagen

Vredestein

Wella

Xerox


© Liberty International Tourism Group - A personal touch worldwide - for internal use only -

Worldwide Groups

A PERSONAL TOUCH WORLDWIDE


Michelin

Baltic States


UK – RHH London

EVCA


Amway

Argentina


PON Automotive

France


Pharmavie

Czech Republic


UK London – Wembley Stadium

Acer


Groupama

Slovenia


Hapag-Lloyd ship launch in Mallorca

Liberty Event


Novartis

Morocco


Commonwealth Law Conference

Kenya


European Venture Capital Association

France


Pfizer

Malta


Danone

Italy


Remembering Fromelles

France


Hewlett Packard

Spain


Novartis

Germany


L‘Oreal Road Show

Czech Republic


FIAT

Great Britain


Evian

Slovenia


Columbia Sportwear

Czech Republic


Austria - Argentina - Baltic States - BeNeLux - Brazil - Bulgaria - China - Cuba -

Cyprus - Czech Republic - Egypt - France - Georgia - Germany - Great Britain -

Hungary - India - Italy - Kenya – Malta - Morocco - Poland - Portugal - Romania -

Russia - Scandinavia - Serbia - Slovenia - South Africa - Spain - Turkey - Ukraine -

USA - Vietnam

Please contact us via [email protected]

For example: [email protected]

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