liam and the lama. start-up wisdom from the rockstar and the monk

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Liam and the ‘Lama Start -up wisdom from the rockstar & the monk. Bare Collective

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Liam and the ‘LamaStart-up wisdom from the rockstar & the monk.

Bare Collective

20 years. 40 brand stories. 20 years Yoga & meditation.

A strange mix.

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“Man surprised me most about humanity. Because he sacrifices his health in order to make money.

Then he sacrifices money to recuperate his health. And then he is so anxious about the future that he does not

enjoy the present; the result being that he does not live in the present or the future; he lives as if he is never going to

die, and then dies having never really lived.”

Dalai Lama

We want to live forever,

but we don’t.

Lesson 01

Know yourself.

Lesson 02

"I refuse to dance. And I can't dance anyway. I'm not in a band for that."

Liam Gallagher (NME, 1994).

Solve real-life problems.

Lesson 03

“You're going to be fucking arrested wearing his gear and you're going to pull

a really nice-looking bird wearing mine.”

Liam Gallagher

Connect with your fans.

Lesson 04

“Know the rules well, so you can break them effectively.”

Dalai Lama

Lesson 04

Be fearless.

Tell the human story to your fellow humans.

Lesson 05

Never, ever give-up.

Lesson 05

“Tragedy should be utilised as a source of strength. No matter what sort of difficulties, how painful experience is, if we lose our hope, that’s our

real disaster.”

Dalai Lama

Make a difference

Lesson 06

“If you think you are too small to make a difference, try sleeping with a mosquito.”

Dalai Lama

Start a revolution from your bed.

Lesson 07

Definitely. Maybe.

Lesson 08

LOVE.

Lesson 09

And finally…

Finish this sentence.Our customers love how it feels when

they ____________ our product because ____________.

Answer this question.What can we do to get our customers

from here to there?

The banana test.Does your brand story fit onto a banana?

One last lesson…

Don’t go for clicks, make people care.

Questions.

Bare Collective