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PHCC Contractor Logo Guidelines | 1
Where You Can Display the PHCC Logo (see samples on the following pages)
• Letterhead• Business Cards• Yellow Page Ads• Company vehicles and truck wraps• Uniforms• Newsletters• Web Sites• Social Media Sites• Everywhere!
HOW to Display the PHCC LogoFor use on printed and electronic collateral
• Include the PHCC logo in the design of all printed materials, such as letterhead, business cards, newsletters and signage.
• PHCC – National Association has provided sample logos with colors noted to ensure consistency. Please go to our website at phccweb.org/XXXXXX
• Make sure the text below the logo (Plumbing-Heating-Cooling Contractors Association) is included. Text must be readable. See the minimum size standard on page 2.
• Whenever possible, use the red (PMS-185), white and blue (PMS-287) version of the PHCC logo. Otherwise, use black. Website color options are also provided at phccweb.org
• For assistance in developing a consistent look for business forms, members can order discount business forms from NEBS. Just dial (800) 269-4542. Use the PHCC order number of 19029 to get a 10 percent discount. Color logos are available at no additional cost for letterhead and business cards.
Promotional Logo Decals• Display PHCC logo decals and stickers on your trucks, store windows, toolboxes, etc.• Check the PHCC online catalog for available promotional logo decals and stickers at
phccweb.org
LOGO GUIDELINES PLUMBING-HEATING-COOLING-CONTRACTORS — NATIONAL ASSOCIATION
Easy-to-follow Tips to Help Customers Recognize What Sets You Apart
Your PHCC membership is a powerful marketing advantage. To help customers instantly recognize how
you’re different from the competition, follow these tips on using the PHCC logo in your marketing. PHCC’s
logo and Best People. Best Practices® tagline are registered trademarks, giving them full credibility and
distinction. By using them consistently, you’ll let customers know that you’re not only a knowledgeable
tradesperson, but also a skilled professional dedicated to excellence. This document is meant to provide
you with general guidance for your company’s communications and marketing materials.
PHCC Contractor Logo Guidelines | 2
PHCC COLORSOfficial colors of PHCC are as follows:PMS 287 BluePMS 186 RedCMYK Blue 100, 75, 2, 18CMYK Red 2, 100, 85, 6RGB Blue 0, 70, 140RGB Red 221, 26, 50Web safe Red #dd1a32Web safe Blue #00468c
A Black and White version at the right may be used for economical purposes for printing or when only a black and white printer is available.
1. Seal Logo Construction The PHCC logo is composed of three parts: the PHCC ® seal, the full name of the association below, and the PHCC Best People. Best Practices.® tagline. These components are always placed in the same location and should never be altered in any way. All three components always appear with the ® registered mark symbol.
PHCC Logo with TaglineThe PHCC Logo must always be production- ready art and should never be recreated. The red seal is available as full color. Whenever possible, use the red (PMS-185), white and blue (PMS-287) version of the PHCC logo. Otherwise, use the logo in black (see below).
PHCC Logo with Tagline on Dark FieldThe PHCC Logo must always be production- ready art and should never be recreated. The red seal is available as full color. Whenever possible, use the red (PMS-185) seal and white text version of the PHCC logo on a dark field. Otherwise, use the logo in black (see below).
PHCC LOGO GUIDELINES
Primary Colors
PMS 287 PMS 186
RGB 0, 70, 140CMYK 100, 75, 2, 18Web #00468c
RGB 221, 26, 50CMYK 2, 100, 85, 6Web #dd1a32
Minimum Size use with full name 1.125 inches wide
The PHCC logo ® is a registered trademark of the Plumbing-Heating-Cooling Contractors Association.® “Best People. Best Practices.®” is a registered tagline of the Plumbing-Heating-Cooling Contractors Association. Members may use this logo only in approved ways. For further information, please contact 1-800-533-7694.
PHCC Contractor Logo Guidelines | 3
PHCC COLORSOfficial colors of PHCC are as follows:PMS 287 BluePMS 186 RedCMYK Blue 100, 75, 2, 18CMYK Red 2, 100, 85, 6RGB Blue 0, 70, 140RGB Red 221, 26, 50Web safe Red #dd1a32Web safe Blue #00468c
A Black and White version at the right may be used for economical purposes for printing or when only a black and white printer is available.
1A. Circle Logo Construction The PHCC Circle logo is composed of four parts: the PHCC ® seal, the full name of the association below, and the PHCC Best People. Best Practices.® tagline. These components are always placed in the same location and should never be altered in any way. The three components always appear with the ® registered mark symbol.
PHCC Logo with TaglineThe PHCC Logo must always be production- ready art and should never be recreated. The red seal is available as full color. Whenever possible, use the red (PMS-185), white and blue (PMS-287) version of the PHCC logo. Otherwise, use the logo in black (see below).
PHCC Logo with Tagline on Dark FieldThe PHCC Logo must always be production- ready art and should never be recreated. The red seal is available as full color. Whenever possible, use the red (PMS-185) seal and white text version of the PHCC logo on a dark field. Otherwise, use the logo in black (see below).
PHCC LOGO GUIDELINES
The PHCC logo ® is a registered trademark of the Plumbing-Heating-Cooling Contractors Association.® “Best People. Best Practices.®” is a registered tagline of the Plumbing-Heating-Cooling Contractors Association. Members may use this logo only in approved ways. For further information, please contact 1-800-533-7694.
Primary Colors
PMS 287 PMS 186
RGB 0, 70, 140CMYK 100, 75, 2, 18Web #00468c
RGB 221, 26, 50CMYK 2, 100, 85, 6Web #dd1a32
Circle Minimum Size use with full name 1.125 inches wide
PHCC Contractor Logo Guidelines | 4
2. Promotional Logo Usage
The PHCC Promotional logo within a square shape with rounded corners allows the logo to maintain graphic standards when using the symbol on various collateral materials. The border on the square should be 50% black (gray). A white or blue background version may be used. Some sample uses appear below.
The PHCC logo can be used side by side with the “More than 130 Years of Innovation” tagline. The “130 years” tagline is always printed in black and gray.
PHCC LOGO GUIDELINES
2A. Stationery Formats for Promotional Logo
FRONT SIDE OPTION Actual size business card option
130YEARS OFINNOVATION
MORE THAN
130YEARS OFINNOVATION
MORE THAN
BACK SIDE OPTION Actual size business card option with tagline
January 16, 2014 Addressee Address City State Zip Dear Addressee Lorem ipsum dolor sit amet, eam no civibus torquatos. Utinam melius ea vim, est cu tritani nostrud, sint libris ne pro. No viris tation eum, ius iisque volutpat in. Eum harum mundi virtute ex, eos at meis diceret dissentiunt. Cum ubique praesent iudicabit in. Corrumpit sententiae mediocritatem est ex. Lorem ipsum dolor sit amet, eam no civibus torquatos. Utinam melius ea vim, est cu tritani nostrud, sint libris ne pro. No viris tation eum, ius iisque volutpat in. Eum harum mundi virtute ex, eos at meis diceret dissentiunt. Cum ubique praesent iudicabit in. Corrumpit sententiae mediocritatem est ex.Consulatu signiferumque his an. Officiis postulant duo ad. Qui clita pericula ei, ex stet sanctus petentium mei. Iusto mollis eos no, paulo consectetuer qui id. Mel ut tota regione vocibus, eu ipsum epicurei contentiones pri. Pertinax mandamus vel ea, mei labitur corrumpit voluptatibus eu. Est ex posse partem. Nec ex laudem salutatus dissentias, ea mea quem homero efficiantur, idque facete hendrerit usu ut. In quo velit detraxit definiebas. Ex probo eripuit pri. Facer platonem eum ut, invidunt pericula quo cu. Porro ludus ei mel, ea vel melius dissentias, at tale purto postea ius. Lorem ipsum dolor sit amet, eam no civibus torquatos. Utinam melius ea vim, est cu tritani nostrud, sint libris ne pro. No viris tation eum, ius iisque volutpat in. Eum harum mundi virtute ex, eos at meis diceret dissentiunt. Cum ubique praesent iudicabit in. Corrumpit sententiae mediocritatem est ex. Lorem ipsum dolor sit amet, eam no civibus torquatos. Utinam melius ea vim, est cu tritani nostrud, sint libris ne pro. No viris tation eum, ius iisque volutpat in. Eum harum mundi virtute ex, eos at meis diceret dissentiunt. Cum ubique praesent iudicabit in. Corrumpit sententiae mediocritatem est ex. Sincerely Company Official Title
Your company logo in this header space
Street Address | Suite XXX | City, State, Zip | email address | Phone: XXX-XXX-XXXX | Fax: XXX-XXX-XXXX | web URL
Letterhead scaled to size
Your NamePresident
301-123-4567301-123-4567XYZ AddressCity, State 2222websiteemail
PROUD MEMBER
ACE HOME SERVICES
PHCC Contractor Logo Guidelines | 5
2B. Examples of ways to incorporate the PHCC logo on Company Collateral
PHCC LOGO GUIDELINES
YOUR COMPANY
Your Company Web Design Layout
Your Company Mobile Layout
Your Company Newsletter and eNewsletter Formats
Your Company Web Banner Format
Example of a Truck Layout
Strengthen Your Brand by Adding the PHCC Logo On this page, we’ve included some illustrations of how a member company can use its own logo, together with the PHCC logo, to support its brand.
The best strategy is to start with your own logo the size you want it — and then add the PHCC logo at a smaller but still readable size. That way, your company gets top billing, and the PHCC logo clearly shows your professional affiliation. On your website or newsletter, the PHCC logo can be placed toward the bottom or in the footer; on your vehicles, the logo can appear toward the bottom, at a size that is still readable, but smaller than your company’s logo.
PHCC Members may use this logo only in approved ways. For further information, please call 1-800-533-7694 or email [email protected]
Decals are available on the PHCC website or by calling 1-800-533-7694. If you need artwork to create your own materials, you can download electronic versions of the logo in a variety of formats logos at phccweb.org
Lorem ipsum dolor sit amet, eam no civibus torquatos. Utinam melius ea vim, est cu tritani nostrud, sint libris ne pro. No viris tation eum,
harum mundi virtute ex, eos at meis diceret dissentiunt. Cum ubique praesent iudicabit in. Corrumpit sententiae mediocritatem est ex.
Lorem ipsum dolor sit amet, eam no civibus torquatos. Utinam melius ea vim, est cu tritani nostrud, sint libris ne pro. No viris tation eum, ius iisque volutpat in. Eum harum mundi virtute ex, eos at meis Icimolo et, sernatios re dit voluptatur aliquo magniet moloreiumqui
ACE HOME SERVICES
ACE HOME SERVICES