lexi pens presentation

ISO 9001:2000 www.lexipens.com ISO 9001:2000 www.lexipens.com www.lexipens.com

ISO 9001:2000 www.lexipens.com ISO 9001:2000 www.lexipens.com

Lexi Center –Head office Mumbai, India

www.lexipens.com


Recognized by Government of India


CRISIL RATING

www.lexipens.com

* CRISIL IS A SUBSIDIARY OF “STANDARDS & POORS”


Global Presence- Present in 50 Countries


4 Manufacturing Units in India with Latest Technology- Engel Machines

from Austria


500 Employees to grow the organization


Production 2 million pens in a Day


India’s Highest Selling single model pen amongst prevailing 4000

products - first time in the history of Stationery in India.


Original Innovative Designs


Smudge free writing with bright color ink


Waterproof Ink with EN71 International Standards


Firm Grip & Stress Free Writing


• FOR PENS WITH GRIP• CONTROLLED INK FLOW SYSTEM FOR DOUBLE SPEED WRITING • PREMIUM IMPACT- PROOF NICKLE SILVER TIP • NON SLIP, GRIP FOR ULTIMATE WRITING COMFORT • FREE FLOW BRIGHT COLOUR INK FOR A SOLID WRITING

IMPRESSION.

• FOR PENS WITHOUT GRIP• CONTROLLED INK FLOW SYSTEM FOR DOUBLE SPEED WRITING • PREMIUM IMPACT- PROOF NICKLE SILVER TIP • FIRM GRIP FOR ULTIMATE WRITING COMFORT • FREE FLOW BRIGHT COLOUR INK FOR A SOLID WRITING

IMPRESSION.

Our USP’s..


2001 Incorporation of Lexi Pens (India) Pvt. Ltd.

2001 Started Exporting to Nearby Countries.

2002 Lexi 5 became India’s Highest Selling Pen Model.

2003 Launch of Lexi IQ and Lexi Fx.

2004 Lexi 5 Largest Selling Pen in Sri Lanka for consecutive 4

years.

2004 Lexi becomes largest selling pen in Yemen.

2005 Launch of Lexi G and Lexi Sharp.

2006 Launch of Lexi 5n and SLM.

2007Launch of two new models, Lexi 10 i & Lexi 1 .

2008Launch of V5 and Jet Speed

2009Launch of Easy Flow and Many more in the Pipeline

2010Successful Launch of Allwrite Pens

Our History..

ISO 9001:2000 www.lexipens.com


Our Presence across the Globe

ZENITH


= 2 Branch Offices= 303 Distributors = 148 Sales Team

Our network in India…



= 1 Branch Office in UAE= 50 Distributors = 27 Sales Team

Our network in across the globe…



= ASIA Cambodia Myanmar Nepal Philippines Vietnam Thailand Malaysia Indonesia= LATIN AMERICA & CARRIBEAN Colombia Trinidad & Tobago Argentina Dominican Republic Ecuador

= OCEANIA Australia Papua New Guinea Fiji Samoa

= AFRICA Egypt South Africa Sudan Ethiopia Tanzania Uganda Dem.Rep of Congo Madagascar Kenya Mauritius Ghana

EUROPE & CIS Greece Poland Turkey Romania Ukraine

Our Global Presence

= MIDDLE EAST Syria United Arab Emirates Yemen Israel Lebanon Iraq Iran Kuwait



= Checks / Controls on: = Measurements, Appearance and Smoothness of Tips= Physical and Chemical Control of Inks= Pen Assembly= Writing Quality at Each Stage of Manufacturing

= Systematized Automated Assembling & Packing Line.

= Audit of the Finished Products – Quality & Count

= EN71 Compliant Ink.

Quality Standards



“Every Endeavor from our end should reflect a Stamp of High Quality. Lexi should be Synonymous with Quality in the

Customers’/Consumers’ Mind.”

Quality Policy



• Overview• Products• Promotions• Future

Thought Process


Products


• Point Size: 1mm.• Tip: Bulky• Ink: Regular• Features: Waterproof

ink, Crystal Clear Body, Instaflow Ink Technology for smooth writing, Ergonomically designed barrel for smooth and sharp writing

Allwrite Dax


Point Size: .7mmTip: Ohto / Needle Ink: RegularFeatures: Waterproof ink, Crystal Clear Body, Instaflow Ink Technology for smooth writing, Ergonomically designed barrel for smooth and sharp writing

Lexi 5


Lexi 5n

Point Size: .7mmTip: Techno RadiusInk: DSW Features: Waterproof ink, Crystal Clear Body, Instaflow Ink Technology for smooth writing,Ergonomically designed barrel for smooth and sharp writing

Lexi 5n


Point Size: .7mmTip: BulkyInk: DSW Features: Waterproof ink, Crystal Clear Body, Instaflow Ink Technology for smooth writing, Ergonomically designed barrel for smooth and sharp writing

Lexi Jet Speed


Point Size: .7mmTip: Atom Ink: DSW Features: Waterproof ink, Crystal Clear Body, Instaflow Ink Technology for smooth writing,Ergonomically designed barrel for smooth and sharp writing

Lexi 10i


Point Size: .7mm Tip: Jumbo bulky Ink: DSW Features: Waterproof ink, Crystal Clear Body, Instaflow Ink Technology for smooth writing, ergonomically designed barrel for smooth and sharp writing

Lexi Easy Flow


We can provide the packaging in Dispensers, Boxes, Pouches, Blisters etc. It can also be customized according to Customers/ Market Requirements.

Packaging




Thought Process


= Paperworld Frankfurt. Date : 25 Jan , 2009 – 31 Jan, 2009

Date : 23 Jan , 2008 – 27 Jan, 2008 Venue : Messe, Frankfurt, Germany.

= Paperworld, China 2007Date : Nov 20, 2007 - Nov 22 , 2007

Venue :Shanghai,China.

= Jakarta Fair, Indonesia. Date :June 15,2007 – July 15, 2007

Venue :Jakarta,Indonesia.

= Escolar , Paper Brasil. Date : Aug 28, 2006 - Aug 31, 2006 Venue: Anhembi Park Exhibition Hall, Sao Paulo,Brazil.

Fairs & Exhibitions



Awards – Paperworld Frankfurt 2008


ISO 9001:2000 www.lexipens.com ISO 9001:2000 www.lexipens.com www.lexipens.com

= Banners

= Hoardings

= School Promotions

= Delivery vans

= Beach Umbrellas

Brand Promotions

Jeepney Covers - Phillippines

Abra – Dubai, U.A.E Delivery Van - Poland



Brand Promotions


BTL – Marketing Support


LEXI CLOCK & INFLATABLES


Colombia

DISPLAY IMAGES


Sign Boards


Argentina


Display Racks and Sign Boards


SYRIA

DISPLAY IMAGES


SYRIA

LEXI & CHASER DISPLAY


SYRIA

LEXI TABLE & LEXI CHAIR


SYRIA

Lexi & CHASER CORNER


YEMEN

DISPLAY IMAGES


YEMEN

LEXI & CHASER DISPLAY


YEMEN

LEXI CORNER & ARCYLIC DISPLAY BOARD


IRAN

DISPLAY IMAGES


IRAN

LEXI DISPLAY IMAGES


Thought Process


Thought Process

ISO 9001:2000 www.lexipens.com ISO 9001:2000 www.lexipens.com ISO 9001:2000 www.lexipens.com

Marketing Support..

Based on the Country's potential a marketing plan & budget is arrived at from the goods shipped…..

= Free Point of Sale Material

= Trade Schemes for Whole-sellers = Volume based discounts= Lucky Draw / Scratch Card Schemes= Dealers Social Gathering= Volume based Sales promotion

= Free Sampling

= Regular visits


Profile of an ideal partner

= Importer / Distributor of Local origin.

= From FMCG /Stationery distribution background who can cater to ALL wholesalers / re-exporters.

= Sales team and Delivery vans.

= Good distribution network.

= Adequate working capital.

= Long term Commitment.


=

Business Terms

= Payment Terms – Advance Payment.

= Production time – 15 days from the receipt of Advance + Transit Time.


= INCREASE PRESENCE & AGGRESSIVELY SERVICE NEW MARKETS:= Increase the global presence to 75 countries from the present

figure of 50 countries.= Identified regions – Latin America, Africa, Europe, Middle East,

CIS & Asia.= Target and achieve significant market share in the above regions.

= INCREASE PRODUCTION CAPACITY:= Production capacity has already been increased to cater to the

increasing demand.

= INCREASE PRODUCT OFFERINGS: = Introduce new models at various price points. = Extend product offerings in related stationery products like

Markers, A4 Size Papers etc.

Future Plans / Outlook..



Looking forward to a New Partnership

THANK YOU


lexi pens presentation

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