leweb 2012 paris startup competition pitch

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LeWeb ‘12 Paris Startup Pitch @getjini HI, THERE Founded in Spring 2011 by @fmaertens Applied Machine Learning & Sensor Fusion Passionate and experienced team From Belgium, with

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Page 1: LeWeb 2012 Paris Startup Competition Pitch

LeWeb ‘12 Paris Startup Pitch@getjini

HI, THEREFounded in Spring 2011 by @fmaertensApplied Machine Learning & Sensor FusionPassionate and experienced team

From Belgium, with

Page 2: LeWeb 2012 Paris Startup Competition Pitch

LeWeb ‘12 Paris Startup Pitch@getjini

problem

As a smartphone user, I feel more and more lost in an ocean of data.

Cumbersome experience for smartphone usersto actually find relevant stuff.

Page 3: LeWeb 2012 Paris Startup Competition Pitch

LeWeb ‘12 Paris Startup Pitch@getjini

Ubiquitous content. Scarce context.

Recommendations are static. Life is dynamic.

Humans produce biased data. Sensors observe behavior.

Advertisers work on quantity. We need quality.

broken by design

Page 4: LeWeb 2012 Paris Startup Competition Pitch

LeWeb ‘12 Paris Startup Pitch@getjini

welcome Jini

personal assistant and advisor

gives you insights in your life

connected devices/sources capable to anticipate

privacy by design

Page 5: LeWeb 2012 Paris Startup Competition Pitch

LeWeb ‘12 Paris Startup Pitch@getjini

Social mining Sensor fusion

Contextualize Behavior

secret sauceThe “Context Cube”

Page 6: LeWeb 2012 Paris Startup Competition Pitch

LeWeb ‘12 Paris Startup Pitch@getjini

how it works

aggregate sensor dataintegrate connected

devicestrigger real-time events

analyze behaviormake predictive profiles

push ideas and observations

Page 7: LeWeb 2012 Paris Startup Competition Pitch

LeWeb ‘12 Paris Startup Pitch@getjini

This is the part where things can go very wrong ;)

for users

LIVE DEMO

Page 8: LeWeb 2012 Paris Startup Competition Pitch

LeWeb ‘12 Paris Startup Pitch@getjini

SDK + APIPredictive Services Semantic Interface Sensor Fusion Framework

Sentiment Awareness Context Services Behavior Analysis

BRINGING THE ULTIMATE COOKIE FOR MOBILE

für developers

Page 9: LeWeb 2012 Paris Startup Competition Pitch

LeWeb ‘12 Paris Startup Pitch@getjini

SDK & API

Fee per SDK instance

API volume pricing p.m.

Page 10: LeWeb 2012 Paris Startup Competition Pitch

LeWeb ‘12 Paris Startup Pitch@getjini

Mobile ads (2016)

US$ 60B

advertising model

Behavior and Intention based advertisingTurns ads in to an experience

Looks like you had a rough night.Want to taste that new Red Bull ?

We don’t sell data …

… we sell ideas.

Page 11: LeWeb 2012 Paris Startup Competition Pitch

LeWeb ‘12 Paris Startup Pitch@getjini

financial projections

We are pre-revenue. Low burn-rate.

For 2012, we should focus on users and API developers

so we can give them a good experience

Page 12: LeWeb 2012 Paris Startup Competition Pitch

LeWeb ‘12 Paris Startup Pitch@getjini

fundraising

Raising US$ 1 million in seed for 18 months runway

Expand team Launch product Establish presence abroad

Page 13: LeWeb 2012 Paris Startup Competition Pitch

LeWeb ‘12 Paris Startup Pitch@getjini

THANK YOU