1. LEVERAGING THE POWER OFEMAILTO GROW YOUR BUSINESS The in-depth analysis of newsletters and the science of developing highly targeted campaigns. By Jason Boehle www.austininbox.com

2. OVERVIEW

3 most frequently asked questions

Why should I be using newsletters?

How do I get into email marketing?

How do I grow my list?

Discuss myths and legalities

Show email stats and analytics

Feature Email 2.0

3. WHY NEWSLETTERS? ROI! 4. DMA: ROI IS$50FOR EVERY$1SPENT!

More than Double than any other form of online advertising

6x return from print catalogs

Spending on the Rise

5. 6. WHY NEWSLETTERS EXPANDED

ROI

Fast

Globalized

Personalized

Tracking

Complimentary

7. HOW DO I GET INTO EMAIL MARKETING? Where Do I Start? What do I Market? 8. HOW TO:8STEP PROCESS

Database Program or List Manager

Defined Target Audience

Collect Emails

Newsletter Software

Well Written Campaign

Process Removes and Bounces

Accurate Stat Tracking

Rinse, Clean and Repeat

9. LIST BUILDING 101

How todevelopandgrowyour list

Onlinelist building strategies

Offlinelist building strategies

10. ONLINEMETHODS OF LIST BUILDING

Your Website

Blogs

Social Networking

Message Board Posts

Other Lists

Email Signatures

Online Paid Advertising

11. OFFLINEMETHODS OF LIST BUILDING

Networking

Incentives

Classified Print Ads

12. Mythsof Email Marketing Busting Theories and Fabrications within the Email Marketing Industry! 13. MYTH #1 Clicking the unsubscribe button verifies my email to spammers 14. MYTH #2 Tweaking content is the best way to improve deliverability 15. MYTH #3 The better my CTR the more money I will make 16. LEGALITIES OF EMAIL MARKETING WhileEmail Marketingis a highly effective marketing strategy, there are somerulesandlawsin place that you must follow to be compliant.

Discussing..

Can-Spam Act of 2003

Best Practices

17. WHAT IS THE CAN-SPAM ACT?

Federal law that makes it illegal to send out unsolicited email in the United States.

Created to prosecute criminal spammers

You can spam!

18. HOW TO STAY CAN-SPAM COMPLIANT

Valid From Address

Valid Unsubscribe Link

Physical Postal Address

Verified Opt-in Email Addresses

19. BEST PRACTICES

Relevant subject, body and from

Instant unsubscribe removal

Confirmed opt-in data

20. AVOID LIKE THE PLAGUE!

Misleading froms

Mailing off hijacked servers

Mailing users who have unsubscribed

Purchasing data from unknown sources

Scammy or misleading content

21. Analytics :The Science of Stat Tracking 22. MOST IMPORTANTSTATSTO TRACK

ROI

Open Ratio

Click Through Ratio

Bounces

Unsubscribes and Complainers

23. Email Statisticsfor Dale Carnegie Training of Austin Date Sent Email Name Sent Bounces Spam Reports Opt-Outs Opens CTR 11/3/2008 HIP last minute 2556 4.1% (105) 0 0.3% (8) 16.2% (397) 7.3% (29) 10/27/2008 Cold Calling 11/08 2436 4.2% (103) 0 0.2% (6) 16.0% (374) 2.9% (11) 10/27/2008 Coaching for High Performance-Temple 990 4.9% (49) 2 0.6% (6) 16.5% (155) 2.6% (4) 10/14/2008 HIP08 3414 7.3% (248) 1 0.4% (13) 17.5% (555) 7.2% (40) 10/13/2008 Copy of Effective Sales Leadership 3227 6.2% (201) 3 0.3% (10) 17.7% (537) 1.1% (6) 24. 1/3 RDOPENS IN 1 STHOUR 25. TIPS TO INCREASEROIANDTRAFFIC

Clear and direct subject line

Use the same from address in ALL emails

Provide relevant content

Use clean, consistent templates

Test, test, and more testing

26. Email 2.0:The Future of Email 27. SOCIAL NETWORKSANDRSSOFFER ALTERNATIVES TO EMAIL

FB, MySpace, Twitter, Friendster provide messaging service like email

Spam is much less of a problem

Great for groups

Stats show users spending more time on social networks than email

28. SOCIAL NETWORKS ARENOTREPLACING EMAIL ANYTIME SOON

Social Networks = younger generation

Businesses still rely on email to function

Belief that social networks waste productive work

Email is much more private

29. 30. CONTACT INFO: Email:[email_address] Phone: 512-383-5684 Website:www.austininbox.com Twitter: @jboehle FB and Linkedin: Jason Boehle Blog:www.inboxtruth.com ThankYou!