leveraging the intranet to inspire employee engagement
TRANSCRIPT
Convened by
National Conference on Volunteering and Service
Leveraging the Intranet to Inspire Employee
Engagement#NCVS3010
Presenters
Doug GoldenDirector, Technology and Process SolutionsExternal AffairsApollo Group
Josh McCartyWeb DeveloperExternal AffairsApollo Group
Overview
• What’s our story? • What did we end up with?• Q & A
Who is Apollo Group?
• Started in 1973• Innovative
Learning Platforms
• University of Phoenix
• 18K Employees
Apollo & CSR
School and workforce Readiness and sustainability initiatives
Focused Giving For employees to
volunteer in their communities
2 Paid Days off
Hours of service since 2007
170,000In donations, scholarships, in-kind contributions and volunteer hours (FY 2011)
$20 million
Apollo and Community Engagement
FY08FY09
FY10FY11
5.5K13K
44K
75K
Reported Volunteer HoursFY 2008 – FY 2011
Volunteer Hours
Deployment Process
Assess
Plan
Design
Create
Monitor
Technologies
• Sharepoint 2007
• VolunteerMatch
General Characteristics of an Intranet?
• Web – Based• Focused on the Organization• Focused on Collaboration• Focused on Communication
Mission of the Site
Increase community engagement by:• Reducing complexity of volunteering• Sharing successes• Telling stories• Creating a recognizable brand• Defining and measuring success
Website Tour
Mission of the Site
Increase community engagement by:• Reducing complexity of volunteering• Sharing successes• Telling stories• Creating a recognizable brand• Defining and measuring success
Reducing Complexity
"It's actually a list of new employees, but I wanted to give you enough lead time to post their 10-year anniversary notices.“
(From http://www.ed-mauss.com/intranet_toon.html)
Reducing Complexity
18,000 Employees
2 Staff
Some areas of analysis
• Moments of Truth
• Breakpoints
• Business Rules
Reducing Complexity
• Automate workflows• Self Service• Train employees (in context)• Intuitive user experience
Self Service
Intuitive
Training in Context
Tell the Story
Tell the Story
• Why is telling the story important?– Empowering users– Everyone understands our strategy.
• Whose story are we telling?– CSR department– Individual stories
• What has been the ROI of this?– Consistency– Inclusivity
Tell the Story – Articles
Tell the Story – Photos
Tell the Story – Story Corner
Tell the Story – Story Corner
Personal Dashboard
Partner with Internal Comms – Intranet Home Page
Partner with Internal Comms – Newsletter
Promote to Employees
• Monthly teleconferences with CSR ambassadors
Promote to Employees
• Campus honor roll used CSR story submissions to track campus participation– 20% increase after site redesign– 354% increase after launching campus
honor roll• Show and tell with other intranet site
owners
Social Features
• Why social?– Expected on modern websites– Gives everyone a voice– Shows what employees are excited
about• What is the result?– Two-way communication– History of employee reactions to our
CSR activities
Social Features
• Like button– Most Popular
Widget• Comments– Recent
Comments Widget
Social Features
• Like button• Comments
Social Features
• Like button• Comments
Develop a Recognizable Brand
• Overwhelmed by size of intranet• Everything looks the same• Quality of content varies
Develop a Recognizable Brand
• Color palette• White space• Page layout
Define Success
Define Success
• Identify indicators• Determine measures• Create Goals• Monitor!
Targets of success
Linking engagement to intranet (Hard)
Social activities
Intranet analytics (Easy)
Success in Social
• Participation rates• Knowing what is “liked”• Comments• New Participants
Reporting
Reporting
Reporting
Overview of Framework
Increase community engagement by:• Reducing complexity• Sharing successes• Telling stories• Creating a recognizable brand• Defining and measuring success
Q & A
Convened by
National Conference on Volunteering and Service
Leveraging the Intranet to Inspire Employee
Engagement