leveraging social media for your job hunt

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Post on 19-Oct-2014




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A copy of our presentation from the Meetup "How to Leverage Social Media to Effectively Build Credibility in the Job Market". Presented by Drake International employee's, Laura Plant and Sandy Sykora


Leveraging Social Media to Build Credibility in the Labour Market

Leveraging Social Media to Build Credibility in the Labour Market Presented by:

Sandy Sykora: Sr. Marketing Coordinator-North America

Laura Plant: Manager, Talent Management Solutions Introduction Who is Sandy? Digital marketing enthusiastWorked in social media for 5 yearsTraveler

Who is Laura? Talent Management ConsultantWork in HR and TM Consulting for 10 years Workplace Behavioural SpecialistAgendaAbout our Meetup Group

LinkedIn essentials

Building your online brand

Social etiquette for the job hunt

Building your online resume (Tools)

Benefits of a LinkedIn Account

Highlighting your work experience

Summarizing your top skills

Showing your credentials / awards

Demonstrating your volunteering efforts

Demonstrate your Credibility with Recommendations Dont be afraid to ask!

Endorse your colleagues

Make them visible on your profile

Expand your Network Connect with decision-makers and influencers

Reconnect with old friends and colleagues

Participate in LinkedIn groups to expand your network Become a Resource for your Network Stay informed of industry trends

Participate in LinkedIn Groups

Share information with your network

Comment on network posts and updates

Strengthen Your Profile Be specific in your achievements, include targets

Highlight your skillsbe industry specific!

Add LinkedIn applications

Include relevant links to social media and websites

Build your Personal Brand What is your angle? Think of who you want to connect with in your job search / networking Keep it consistent

Use available online tools to help establish your presence

Build your Personal BrandStart a BlogCreate a profile/theme but keep it consistentWrite articles on topics that interest youShare articles online via social mediaUpdate, update, update!

Build your Personal Brand LinkedIn:Join industry groupsShare articles, opinions and receive feedback from the communityBuild your network with decision-makers / influencers

Build your Personal BrandJoin Twitter:Brand your Twitter profile - what type of expert are you?Follow industry professionals and influencersEngage in the conversationWelcome others to connect on LinkedIn Link followers to your blog and relevant articles

Build your Personal BrandOnline CommunitiesJoin industry-specific communities Link others to your social media Share information with group members Attend industry events when available

Build your Personal BrandFacebookCreate a branded Facebook PageShare your portfolioInclude your resume (in a creative way)Use video to put a face to the nameInvite professional friends to join your pageApplying for Jobs Online Ensure your application is RELEVANT Invite hiring managers to connect with you online (LinkedIn, Twitter, blog etc.) Track your analytics:Enables you to see who is interested Time your follow up call / email Be mindful of social etiquette

Building your Online Resume Use the tools that are available:

QR Code ResumeInfographic ResumeFacebook Resume Video ResumeOutsource for creativity

Connecting the Dots How do I manage all of this? Create a schedule Use social dashboards like Hootsuite Mobile apps for quick-updates How do I integrate all of my social media? Always link your social media Include on resume / business cards / signature When you update one, update the othersHow do I promote this to employers? Include links on your resume / application Interact with their brands online (Twitter / Facebook) Mention it in your follow up conversation Free ResourcesBlogs:Wordpress.com, blogger.com, tumblr.com, Flavors.me

Infographic Resume Builders:Wordle, Hohli, Creately, Tableau, Inkscape

QR Code Generators:Kaywa, QR Stuff, Delivr

Video :YouTube, Camtasia Studio

Icons:Icon Dock , Slo Dive, Design InstructThank You! Please feel free to connect with Sandy and Laura on Twitter:

@lauralynplant@sandykora @drakeintl@drakejobs