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Leveraging Inbound Marketing to Grow Your Business SMB Quickstart, Part 2 May 2012 V 1.7A

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Page 1: Leveraging Inbound Marketing to Grow Your Business · 2017-10-09 · Leveraging Inbound Marketing to Grow Your Business SMB Quickstart, Part 2 May 2012 V 1.7A

Leveraging Inbound Marketing to Grow Your Business SMB Quickstart, Part 2 May 2012

V 1.7A

Page 2: Leveraging Inbound Marketing to Grow Your Business · 2017-10-09 · Leveraging Inbound Marketing to Grow Your Business SMB Quickstart, Part 2 May 2012 V 1.7A

The presentation will begin at two minutes past the top

of the hour!

Ask Questions!

Page 3: Leveraging Inbound Marketing to Grow Your Business · 2017-10-09 · Leveraging Inbound Marketing to Grow Your Business SMB Quickstart, Part 2 May 2012 V 1.7A

• Quick GPCT Review

• The Business Grader

• What is Inbound Marketing?

• HubSpot Product Demonstration

• Next Steps

Today’s Agenda

Page 4: Leveraging Inbound Marketing to Grow Your Business · 2017-10-09 · Leveraging Inbound Marketing to Grow Your Business SMB Quickstart, Part 2 May 2012 V 1.7A

• SMB owners who attended the first webinar

on Tuesday on GPCT

• Potential HubSpot Value-Added-Resellers (If

you think you are interested in being var type

#VAR into the questions pane)

• Small Business Entrepreneur's that are

evaluating new ways to transform their

marketing in 2012.

Who is attending today’s Webinar?

Page 5: Leveraging Inbound Marketing to Grow Your Business · 2017-10-09 · Leveraging Inbound Marketing to Grow Your Business SMB Quickstart, Part 2 May 2012 V 1.7A

Good example of GPCT

Page 6: Leveraging Inbound Marketing to Grow Your Business · 2017-10-09 · Leveraging Inbound Marketing to Grow Your Business SMB Quickstart, Part 2 May 2012 V 1.7A

BUSINESS GRADER

Page 7: Leveraging Inbound Marketing to Grow Your Business · 2017-10-09 · Leveraging Inbound Marketing to Grow Your Business SMB Quickstart, Part 2 May 2012 V 1.7A

BUSINESS GRADER

Page 8: Leveraging Inbound Marketing to Grow Your Business · 2017-10-09 · Leveraging Inbound Marketing to Grow Your Business SMB Quickstart, Part 2 May 2012 V 1.7A

Inbound

marketing is a fundamental shift in how we relate

to potential customers

Page 9: Leveraging Inbound Marketing to Grow Your Business · 2017-10-09 · Leveraging Inbound Marketing to Grow Your Business SMB Quickstart, Part 2 May 2012 V 1.7A

START ATTRACTING consumers through relevant, useful, easy-to-

find content when they need it.

Page 10: Leveraging Inbound Marketing to Grow Your Business · 2017-10-09 · Leveraging Inbound Marketing to Grow Your Business SMB Quickstart, Part 2 May 2012 V 1.7A

STOP FORCING leads through your decision process.

Page 11: Leveraging Inbound Marketing to Grow Your Business · 2017-10-09 · Leveraging Inbound Marketing to Grow Your Business SMB Quickstart, Part 2 May 2012 V 1.7A

START RESPONDING to how they make

decisions.

Readiness

to buy…

Page 12: Leveraging Inbound Marketing to Grow Your Business · 2017-10-09 · Leveraging Inbound Marketing to Grow Your Business SMB Quickstart, Part 2 May 2012 V 1.7A

Telemarketing

Direct Mail

Email Blasts

Print/Radio Ads

PR

Paid Search

Email

VS.

SEO

Blogging

Social Media

Viral Videos

Trials

12

Page 13: Leveraging Inbound Marketing to Grow Your Business · 2017-10-09 · Leveraging Inbound Marketing to Grow Your Business SMB Quickstart, Part 2 May 2012 V 1.7A

Make

marketing people love

Page 14: Leveraging Inbound Marketing to Grow Your Business · 2017-10-09 · Leveraging Inbound Marketing to Grow Your Business SMB Quickstart, Part 2 May 2012 V 1.7A

Inbound Marketing Software

Get Found

Page 15: Leveraging Inbound Marketing to Grow Your Business · 2017-10-09 · Leveraging Inbound Marketing to Grow Your Business SMB Quickstart, Part 2 May 2012 V 1.7A

$

Inbound Marketing Software

15

Get Found

Convert

Page 16: Leveraging Inbound Marketing to Grow Your Business · 2017-10-09 · Leveraging Inbound Marketing to Grow Your Business SMB Quickstart, Part 2 May 2012 V 1.7A

$

$

Inbound Marketing Software

16

Get Found

Convert

Analyze

Page 17: Leveraging Inbound Marketing to Grow Your Business · 2017-10-09 · Leveraging Inbound Marketing to Grow Your Business SMB Quickstart, Part 2 May 2012 V 1.7A

Inbound marketing costs 62% less per lead than traditional, outbound marketing.

INBOUND:

$143

SOURCE: HUBSPOT, 2011

OUTBOUND:

$373

17 #inboundsci

Page 18: Leveraging Inbound Marketing to Grow Your Business · 2017-10-09 · Leveraging Inbound Marketing to Grow Your Business SMB Quickstart, Part 2 May 2012 V 1.7A

Step By Step HubSpot Marketing Campaign

Page 19: Leveraging Inbound Marketing to Grow Your Business · 2017-10-09 · Leveraging Inbound Marketing to Grow Your Business SMB Quickstart, Part 2 May 2012 V 1.7A

Offer

LP + CTA

LN

Email Blog

Social

Analyze

HubSpot Guide to Internet Marketing

Campaign Structure

Page 20: Leveraging Inbound Marketing to Grow Your Business · 2017-10-09 · Leveraging Inbound Marketing to Grow Your Business SMB Quickstart, Part 2 May 2012 V 1.7A

Identify Conversion Opportunities and Make New

Offer.

Offer

LP + CTA

LN

Email

Blog

Promote

Analyze

Build Landing Page, Call To Action and Thank You Page to advertise

the offer.

Attach Lead Nurturing Campaign to the Offer.

Build Targeted List and Email Existing Contacts the new offer.

Write blog articles around the topic of the offer to promote on

website.

Schedule social media promotions of landing page and blog

posts

Analyze the results of each element to improve next campaign

Page 23: Leveraging Inbound Marketing to Grow Your Business · 2017-10-09 · Leveraging Inbound Marketing to Grow Your Business SMB Quickstart, Part 2 May 2012 V 1.7A

Attach a Lead Nurturing Campaign

LN

Page 26: Leveraging Inbound Marketing to Grow Your Business · 2017-10-09 · Leveraging Inbound Marketing to Grow Your Business SMB Quickstart, Part 2 May 2012 V 1.7A

Promote Your Offer Through Social Media

Promote

Page 27: Leveraging Inbound Marketing to Grow Your Business · 2017-10-09 · Leveraging Inbound Marketing to Grow Your Business SMB Quickstart, Part 2 May 2012 V 1.7A

Analyze Results Analyze

Page 28: Leveraging Inbound Marketing to Grow Your Business · 2017-10-09 · Leveraging Inbound Marketing to Grow Your Business SMB Quickstart, Part 2 May 2012 V 1.7A
Page 29: Leveraging Inbound Marketing to Grow Your Business · 2017-10-09 · Leveraging Inbound Marketing to Grow Your Business SMB Quickstart, Part 2 May 2012 V 1.7A

Consulting to Develop Irresistible Offers Offer

LP + CTA

LN

Email

Blog

Promote

Analyze

Landing Page and Call to Action Tools

Automated Email Nurturing Tools

Email Marketing Tools

Blogging + SEO Tools

Social Media Automation Tools

Analytical Tools To Measure Every Element of a Campaign

Page 30: Leveraging Inbound Marketing to Grow Your Business · 2017-10-09 · Leveraging Inbound Marketing to Grow Your Business SMB Quickstart, Part 2 May 2012 V 1.7A
Page 31: Leveraging Inbound Marketing to Grow Your Business · 2017-10-09 · Leveraging Inbound Marketing to Grow Your Business SMB Quickstart, Part 2 May 2012 V 1.7A

# Does HubSpot Work?

Page 32: Leveraging Inbound Marketing to Grow Your Business · 2017-10-09 · Leveraging Inbound Marketing to Grow Your Business SMB Quickstart, Part 2 May 2012 V 1.7A

Does HubSpot Improve Traffic?

Page 33: Leveraging Inbound Marketing to Grow Your Business · 2017-10-09 · Leveraging Inbound Marketing to Grow Your Business SMB Quickstart, Part 2 May 2012 V 1.7A

0

10

20

30

40

50

60

70

80

90

3 4 5 6 7 8 9 10 11 12 13 14 15

Number of leads each month (based on overall % change)

Lead increase for companies starting with 1-5 leads per month

Traffic is great, but what about leads?

Page 34: Leveraging Inbound Marketing to Grow Your Business · 2017-10-09 · Leveraging Inbound Marketing to Grow Your Business SMB Quickstart, Part 2 May 2012 V 1.7A

A Live Website to optimize & basic computer skills

Concept of a lead

Commitment to Inbound Marketing methodology

4-5 hours per week for a full 12 months

1

2

3

4 4

$4,000+ annual marketing budget 4 5

Are you a good fit for HubSpot?

Page 35: Leveraging Inbound Marketing to Grow Your Business · 2017-10-09 · Leveraging Inbound Marketing to Grow Your Business SMB Quickstart, Part 2 May 2012 V 1.7A
Page 36: Leveraging Inbound Marketing to Grow Your Business · 2017-10-09 · Leveraging Inbound Marketing to Grow Your Business SMB Quickstart, Part 2 May 2012 V 1.7A
Page 37: Leveraging Inbound Marketing to Grow Your Business · 2017-10-09 · Leveraging Inbound Marketing to Grow Your Business SMB Quickstart, Part 2 May 2012 V 1.7A

• I would like an inbound marketing

assessment by an inbound marketing

specialist

• I would like a Hubspot industry partner

to review my business grader

Today’s Call to Action

Page 38: Leveraging Inbound Marketing to Grow Your Business · 2017-10-09 · Leveraging Inbound Marketing to Grow Your Business SMB Quickstart, Part 2 May 2012 V 1.7A

Thanks for joining us today More information @ [email protected] 857.829.5688