leveraging collaboration for innovation - sps events is being used to disrupt and reinvent entire...
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Leveraging Collaboration for Innovation
SharePoint Saturday | Phoenix, AZ November 2014
Challenges
Perfect Storm
Technology is being used to disrupt and reinvent entire Markets, Products and Services in ways never thought of years prior.
• Connect-ability of Technology (ie; Internet of Things)
• Access-ability of Technology (ie; Mobile)
• Use-ability of Technology (ie; Social)
• Extend-ability of Technology (ie; Cloud)
Challenges
Entrepreneurship Collaboration
Invention• How can our business increase Profits ?
• How can our business increase Growth ?
• How can our business improve Loyalty ?
• How can our business improve our Brand ?
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Innovation Is Both The Problem & The Solution
Executive Surveys
CEO’s …72% site INNOVATION led growth as 1 of the top 3 strategic priorities
Source: BCG6
72%
Executive Surveys
CIO’s …66% see COLLABORATION as key to driving INNOVATION
Source: BCG7
66%
Agenda
• The Basics
• The Case
• The Fundamentals
• The Stories
• The Hacks
• The Next Steps
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Agenda
• The Basics• The Case
• The Fundamentals
• The Stories
• The Hacks
• The Next Steps
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What is Innovation
“Innovation is finding a new and better way to
meet your clients’ needs.”
Source: 7 Forces of Business Mastery
Tony Robbins
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Innovation is Problem Solving
Entrepreneurship Collaboration
Invention
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Innovation is Elusive
• It’s A Management Thing
• It Requires A Special Degree (ie; MBA)
• It’s Someone Else’s Job Role & Responsibility
• It Takes Too Much Time
• It Consumes Too Much $$$
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Center of Innovation
Entrepreneurship Collaboration
Invention Innovation
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Center of Innovation
Entrepreneurship Collaboration
Invention Innovation
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It’s About Doing Things Differently
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It’s About Working Better Together
ManagementEmployees
Partners Experts
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Silicon Prairie
Source: SPN
Internet Money Transfers(2008)
Help Coaches & Athletes Win(2006)
Discover & Hire The Best Home Experts
(2011)
Ben Milne, CEO
Engage Travelers(2007)
Gordon Whitten, Founder
David Graff, CEOBo Fishback, CEO
Build A Better Light Bulb Challenge
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Characteristics of Innovation
• Relevant
• Rebel Mindset
• Messy Process
• Customer Focused
• Creative Ideas
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Types of Innovation
#1 - Disruptive• Grace Choi – 3D Printed Makeup
• Now at ~57,000,000 views
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Types of Innovation
#2 - Incremental
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Who, What, When … Disrupt Apple?24
Agenda
• The Basics
• The Case• The Fundamentals
• The Stories
• The Hacks
• The Next Steps
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Why Innovate
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Collaboration & Innovation 27
Satya NadellaCEO Microsoft
Source: DigitalTrends
“Our industry does
not respect tradition
…
it only respects
innovation.”
“Business As Usual”
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“Innovation is foresight with hindsight.”
“Business As Unusual”
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Why Innovate
Source: HBR.org (Sept 2014)
Demand ForcesU.S. Patent
Applications(over last 50 yrs.)
Global Startups(over last 50 yrs.)
Global EconomicCompetition
IncreasedFrom
100k to 600kPerYear
IncreasedFrom
10M to 100MPerYear
Alibaba (China) vs.
Amazon (U.S)
Success: Ability to manage uncertainties in new ways30
Why Innovate
Technology Forces
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Why Innovate
Social Forces
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Why Innovate
Eventually, Everybody Gets Dethroned34
Agenda
• The Basics
• The Case
• The Fundamentals• The Stories
• The Hacks
• The Next Steps
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Fundamentals of Innovation
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Build A Better Light Bulb Challenge
Vision• Light without electricity
Objectives• Provide stable power source • Reduce electrical bills
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Focus• Sunlight• Available recyclable materials
Boundaries• No electricity available• Sustainable• Low/No maintenance
Agenda
• The Basics
• The Case
• The Fundamentals
• The Stories• The Hacks
• The Next Steps
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Innovation Says …We can start with the same/similar questionsAnd, end with totally different products.
VS.
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GM Process
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GM Results
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Start With The Basics
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Re-Engineer Everything
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The Results
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VS.
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Michelin PAX Tire System
The Next Brilliant Idea• Early 1990’s• Run-Flat Tire• Invented TPMS• 125 Miles @ 55 MPH• Researchers, Designers, Engineers
Partners, Competitors, Dealers
Benefits• Safety• Affordable• Efficient & Convenient
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Michelin PAX Tire System
Blind Spots• Service Stations• Customer Experiences
Source: TheWideLens
GreatIdeas
GreatExecution
GreatDistributionNetwork
Service StationsSpecial Equipment
Customers$$$ Replacement Tires
Discontinued Tires In 2008
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Beyond Movie Rentals
Moving Beyond Movie Rentals
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Using Big Data To Engage Customers
Moving Beyond Movie Rentals
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Keep Moving … Keep Swimming
Innovation Is Ongoing
“My dear, here we must run as fast as we can just to stay in one place. And if you wish to go anywhere, you must run twice as fast as that.”
Lewis Carroll, Alice in Wonderland
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Agenda
• The Basics
• The Case
• The Fundamentals
• The Stories
• The Hacks• The Next Steps
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Hacking Your Innovations
Consider The Whole Ecosystem 53
Hacking Your Innovations
“Find Your Blind Spots” 54
Hacking Your Innovations
“Find Your Blind Spots”
Perceptions• Bugs in lights are not
recommended
Implications• May imply to clients that
other areas of the operations are messy as well
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Hacking Your Innovations
“Diversity Is Key” 56
Hacking Your Innovations
“If you want to go fast, go aloneIf you want to go far, go together.” 57
Hacking Your Innovations
“Focus” 58
Hacking Your Innovations
“Focus” 59
Hacking Your Innovations
“Focus” 60
Younger Woman
Hacking Your Innovations
“Focus” 61
Older Woman
Hacking Your Innovations
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Hacking Your Innovations
“Walk In Another’s Shoes” 63
Hacking Your Innovations
“Get Into Character” 64
Source: What Women Want
Hacking Your Innovations
“Learn To Be Vulnerable” 65
Hacking Your Innovations
“Where Are You” 66
Hacking Your Innovations
“Identify Root Cause” 67
Hacking Your Innovations
Define The Parameters/Boundaries
• Time (Necessity)
• Cost (Affordability)
• Resources (Power, Materials, Technology, Skills)
• Location (Remote, Populated)
• Sustainability (Frugal)
• Long-Term Maintenance (Dependable)
• Markets (Target Audiences)68
Hacking Your Innovations
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Money Is Helpful
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Hacking Your Innovations
“Get A Dog”
Majora Carter redefined the field of environmental equality, starting with a local revitalization project called the “Sustainable South Bronx”.
Source: TEDx
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Hacking Your Innovations
“Lookup To The Possibilities”
The co-founder of Friends of the High Line, Robert Hammond helped lead the effort to build an elevated park on an abandoned railway line in Manhattan.
Source: TEDx
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Hacking Your Innovations
“Build Real Community”
For fun, defiance, beauty and to offer alternatives to fast food in a community where the “drive-thrus” are killing more people than the “drive-bys”.
Source: TEDx
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More Power Than a 50 Watt Bulb“Change One Life … Then The World”
Alfredo Moser's invention is lighting up the world. In 2002, the Brazilian mechanic found a way to light his house during the day without electricity
Source: BBC
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Build A Better Light Bulb Challenge
Innovation
Source: ICIC75
Innovation
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In 1994, the director of Corporate New Ventures at Procter & Gamble asked the right question …
“There has got to be a better way to clean a floor. Current mops are the cleaning equivalent of the horse drawn carriage – where’s the car?”
Innovation
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A team of ethnographic researchers set out to watch how people cleaned their kitchen floors, and they discovered …
• Most people swept their floors before they mopped
• People assemble a system of largely unbranded products to get the job done
• Mops worked mostly by the adhesion of dirt to the mop and people seemed to spend almost as much time rinsing their mop as they did cleaning the floor
• People wore old clothes when they were cleaning because it was a dirty job
Innovation
Source: Webrtcworld78
They reviewed the videos back at the office and arrived at their epiphany moment …
• Half of the steps related to cleaning the floor
• Half of the steps related to cleaning the mop
Innovation
Source: Webrtcworld79
Lessons Learned …
• Any new product or idea must delight the consumer
• And it must actually work
Next Steps
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To gain--and keep--a competitive edge in this environment, McAfee and Brynjolfsson recommend a three-step strategy:
• Deploy a consistent technology platform, rather than stitching together a jumble of legacy systems.
• Innovate better ways of working.
• Propagate those process innovations widely throughout your company.
By taking these steps, elevator-systems maker Otis realized not only dramatically shorter sales-cycle times but higher revenues and operating profit.
Next Steps
Best Candidates for Innovation are Processes that:
• Apply across a large swatch of your company (such as all your stores, factories, or delivery teams)
• Produce results as soon as your new IT system goes live
• Require precise instructions (such as order taking or delivery)
• Can be executed the same way everywhere and every time in your organization
• Can be tracked in real time so you can immediately spot and address any backsliding to older versions of the process
Next Steps
Example: CVS Pharmacy
SYMPTOM
• Customer satisfaction was declining
• Prescription orders were delayed
ROOT CAUSE
• Insurance check completed after customer left store
• Follow up calls with customer required
INCREMENTAL INNOVATION
• Move the insurance check forward in the prescription-fulfillment process
IMPACT
• Process change rolled out to all 4,000 pharmacies in the U.S
• Customer satisfaction scores rose to 91%
Next Steps
Source: CVS
Just One Thing …
At That’s What You Have To Figure OutSource: City Slickers
The Secret To Innovation
Next Steps
Thank You
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Kerry DirksManager Consultant, SogetiTwitter …… @kerdirksLinkedIn …. kerdirksBlog ……….. kerdirks.wordpress.comEmail ……… [email protected]
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Resources
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• The Wide Lens: Book• Innovators DNA: Book & Web Site• Innovators Dilemma: Book & Web Site• Innovators Method: Book & Web Site• Innovators Solution: Book & Web Site• Innovators Prescription: Book & Web Site• A Liter of Light• Tesla Motors• Grace Choi – 3D Printed Makeup