How to leverage Social Media

to build a Personal Brand

and Land your Dream Job

Green Careers Conference 2009

Green Careers Conference LA 09

Solar Living Institutehttp://www.solarliving.org/gcc/index.html

Why are you here?

To get a job?

To change your career?

To change your life?

To find meaningfullivelihood?

Social Mediacan Help.

Social Media is Changing the World

What is Social Media?

Social Networking

Online Video

Blogging/Microblogging

Ratings/Reviews

Sharing Content

Facebook Growth

Facebook has grown from 100 million to 200 million in 8 months.

If it were a country it would be the 5th largest in the world, bigger than Brazil.

The number of visitors to the site in March more than doubled to 9.3 million, up from 4.3 million in February.

0

2.5

5.0

7.5

10.0

February09 March09

Growth

Media Evolution

New Media Model

Social Media Is a Disruptive Technology

Old School New School

B2C C2C

Top Down Bottom Up

Closed Open

Print Media Digital Media

One to Many Many to Many

Privacy Transparency

Advertisement Conversation

OpenCulture

Open Government

OpenSoftware

OpenBrands

An open world

Elements of a Personal Brand

•Identity

•Network

•Timing

Resume 2.0How to build your digital identity

Google-ability

Can’t remove what you don’t want.

But you can add more of what you want.

Personal Website/Blog

Stand Out

Best SEO

Personalized Email

Turnkey Blogs:

Blogger, Typeface, Wordpress

LinkedIn Profile

Complete a Detailed Profile

Get Recommendations

Let you network know you’re looking for a job

!

Twitter @Profile

Radical Transparency

Connect and Follow Thought Leaders

Customize Background

CEO’s on Twitter

Facebook Page

Page is Different than a Profile

Is Publicly Viewable

Managed separately

Content from You + Fans

NetworkedGet Hyper-Connected

Transparency

If you are NOT transparent, they will see right through you!

Authenticity is Key

Tell your StoryBe insistent in documenting your professional life: collect testimonials, news quotes, photos

Cohesive Timeline

Balance of Experiences

No Failures, Only Lessons

Make Connections

Events

Make ‘connections’ Follow Thought Leaders Conferences

Join Groups Use @replies to publicly reach out Green Drinks

Ask/Answer Questions #EcoMonday Webinars

Be Unique

TimingListening and Rapid Response

ListeningGoogle Alerts

Tweet Beep

Google RSS Reader

LinkedIn Groups

Follow Leaders on Twitter

Rapid ResponseSetup Communication Systems

Twitter: Same Hour Response

Email: Same Day Response

Applications: Turn in EARLY

Questions?

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