Leverage Business Data to Build Omnichannel Experiences

ShiSh ShridharIndustry Solutions Director“Big Data Ninja”@5h15h

Peter G. GoralSVP Customer Experiences“The Artist”@ArtsandClouds

Changing customers requires changing retail

Social MediaReviews

WebsitesIn-StoreOnline Mobile

Retailer

Price Checking Apps

Evaluate

Awareness

Interest

ConsiderPurchase

Use

New Customer Engagement Model

Awareness

Interest

Consider

Evaluate

Purchase

Use

Traditional Engagement

Modern Engagement

Marketing complexity destroys great customer experiences

CRM Database eCommerce Platform

Cross-channel Experience Consistency

Campaign ManagementWeb

Analytics

Creative Design

Lead Management

Mobile Marketing

Social Media Marketing

Conversion Point Optimization

Email Marketing

Content / Nurture Marketing

Ad Networks SEM / PPC

MarketingAutomation

Retention Programs

Cross- / up-sell Campaigns

Revenue Performance

Analytics

SocialListening Community

Manager

Web Content Mgmt

EmailMarketer

Social Marketer

BusinessAnalyst

AdAgency

SEO/SEMAgency

CMO

Retail has a multitude of devices that

generate petabytes of potential insights

Monitoring and mining social media data

enables retailers to enhance customer

insights

Open data sources and internal sources enable retailers to better understand

customers

Democratization of data

Behind the Curtain of Omnichannel

• Campaign Management

• Loyalty Programs

• Order Management

• Shipping & Delivery

• Warehouse tracking

• Recommended Products Engine

• Customer Insights/ Segmentation

• Financial Reporting

• Content & Catalog Management

• Pricing& Promotion

• Social & Mobile

eCommerce

Business Intelligenc

e

CRMSupply Chain

Logistics

The Microsoft data platform

Data

Streaming

Capture + manage

RelationalInternal and external

Nonrelational NoSQL

Visualize + decide

MobileReports AskDashboardsApplications

Complex Event Processing

Transform + analyze

Orchestration PredictionQuery

Information management

Data

Democratization of tools

The “data lake” Uses A Bottoms-Up ApproachIngest all

data regardless of requirements

Store all data in native format without schema definition

Do analysisUsing analytic engines like Hadoop

Interactive queries

Batch queries

Machine Learning

Data warehouse

Real-time analytics

Devices

Analytics Maturity

Descriptive Predictive Prescriptive

What happened?What is happening?

• Business reporting• Dashboards• Scorecards• Data warehousing

Well defined business problems and opportunities

What will happen?Why will it happen?

• Data mining• Text mining• Web/media mining• forecasting

Accurate projections of the future states and conditions

What should I do?Why should I do it?

• Optimization• Simulation• Decision modeling• Expert systems

Best possible decisions and transactions

Solu

tions

Quest

ions

Outc

om

e

How do I get started?

We Deliver• Evaluation of your existing

landscape  • Omnichannel solutions

roadmap• User experience & flows• Project plan & SOW for

immediate next phase

Call us for a FREE one day evaluation

eCommerceCRMBIMobileSystem Integration

Thank you for attending!

Get your free assessment and solution roadmap today!

Now taking questions.

Annie Bustos, Director of Marketingannie@tblocks.com

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