level of students' satisfaction in tsu cafeteria services

LEVEL OF STUDENTS SATISFACTION OF TSU CAFETERIA SERVICES

A Research Study PresentedTo the Faculty ofTarlac State University College of Business and Accountancy

In Partial fulfillment of the RequirementsFor the course ofBachelor of Science in Business AdministrationMajor in Marketing Management

Mr. Renato Mercado_________________________Professor

Mrs. Daisy Medrano_________________________Adviser

LEVEL OF STUDENTS SATISFACTION OF TSU CAFETERIA SERVICES

A Research Study PresentedTo the Faculty ofTarlac State University College of Business and Accountancy

In Partial fulfillment of the RequirementsFor the course ofBachelor of Science in Business AdministrationMajor in Marketing Management

Prepared by:Yumul, Abviel G.Longga, Rodelia B.Dimal, Ivee Crystal G.Mariano, Charolyn Q.Sotto, Leilani M.Pangilinan, Shelley S.

Chapter 1THE PROBLEM AND ITS BACKGROUNDIntroductionMany of the universities and colleges have food service operations that are providing many variety food options and delivering flesh, healthy, tasty ingredients in a way that please the students. Some of the university and college have different type of food service operations: managed service company concept representing a franchised restaurant brands, or a self-branded restaurant concept. According to the restaurant and institution survey, the survey found that 59% of university operators offered self-created food service brands, while 68% have national brands; 43% operate regional brands and 57% offer manufacturer-branded outlets (Matsumoto, 2002).In recent years, college and university food services have experienced many changes that have affected management styles, board plans, payment method, menu concepts, and service styles. These changes are in response to the demands of a student as a customer base that is diverse in demographic characteristics, such as age, cultural background, life, and educational experience, and eating habits (Bowman, McProud, Usiewiez, Genreau. & Mitchler, 1995; Chi & Brown, 1996; Tayce, Gassenheimer, & Ingram, 1999).Literature has shown that expectations are important in determining satisfaction (Carman, 1900; Spreng & Mackoy, 1996). Customers have two levels of expectations: predictive or what will happen, and normative or what should happen (Boulding, Kalra, Staelin, & Zeithaml, 1993; Stevens, Knutson, & Patton, 1995). Service providers need to discover what customers expect because satisfaction can be increased by decreasing expectations (Carman, 1990). Becker (2000) suggested that within the general population, expectations may not be homogenous across all students. Because these vary from one student to the next, it is desirable to analyze expectations at the individual level.

2Tarlac State University is a well-known University in Tarlac. It is known for having a quality education. The purpose of their study is to know the level satisfaction of the students. This study is very important so that we may be aware of the service quality of the university. The professors are well-trained and knowledgeable enough to teach students, some are approachable, some are not. There are some instances that the professors are very strict when it comes to subject requirement. Meaning, they want to discipline their students. Very disappointing when it comes the cashier because theres only 1 or 2 windows that are being opened when paying tuition fees so the tendency is, the students will fall in line up to the smith hall, very time-consuming on the part of the student. This study will focus on the university cafeteria, the services and foods that they are offering. Tarlac State University is strongly committed to support student health and physical well-being. The saying goes healthy body is a healthy mind. The establishment and operation of a University cafeteria is important in developing this commitment. Therefore, the TSU Cafeteria Management should offer nutritious and healthy food at affordable prices. Thus, greater effort must be exerted in its operation, either by the school administration or a hired entity who handles the operation. Among the factors to be considered is the quality of service are offering to the students and other customers. Therefore it is imperative that service quality be given an utmost importance since this 3will result in recognizing the amount of approval from the students and the furtherance of their support. Also considered is the nutrition value of the food items being served.The Level of Student Satisfaction survey is a university-wide survey for the students in TSU Main Campus. Questions focus on Level of Student Satisfaction in terms of the Ambience/Cleanliness, Taste of Food, Amount of Serving, Variety of Food, Customer Service, Price, and the Nutritional Value of Food Service at the TSU Cafeteria.

Statement of the ProblemThis study was conducted to determine the Level of the Student Satisfaction of TSU Cafeteria Services in particular and their perception to the actual performance of the services by the TSU Cafeteria. As perceived by the in TSU Main Campus, the study attempted to answer the following:

1. What is the profile of the student in terms of the following:1.1 College Course;1.2 Religion;1.3 Gender;1.4 Year level;1.5 Allowance;

42. What is the level of respondents satisfaction to the services of TSU Cafeteria as to the ff:2.1 Ambiance;2.2 Cleanliness;2.3 Taste of Food;2.4 Amount of Serving;2.5 Variety of Food;2.6 Customer Service;2.7 Price;2.8 Nutritional Value;

3. What actions can be proposed to improve TSU Cafeteria services?

Significance of the StudyThe college student is currently influencing the expansion of university food services. College students are not tolerating poor quality of food served by university dining services. The college student is influencing the development of institutional food service. To satisfy the basic nutritional needs of students, university and college food service operations need to deliver a variety of fresh, healthy and tasty food. Student food service is one of the competitive markets today, competing with other food service such as fast food and vending machines. Todays college students are expecting more than the good food quality and nutritional value of the food they consume (Gramling et al., 2005). In addition, institutional food service operators need to keep up with the growing expectations of students about the overall dining experience. Thus, it is important for food service operators to fully recognize the wants of students and meet their needs.

5The success of any food and beverage establishment lies in its ability to satisfy students by providing a dining experience, comprising of both tangible and intangible elements and able to meet or exceed their satisfaction (Parasuraman et al., 1985; 1988). Students have satisfied about the service they should receive from institutional food service and today they are more sophisticated and are exposed at an early age to variety of dining experiences including ambiance/cleanliness, taste of food, amount of serving, variety of food, customer service, price and nutritional value of food service. These factors have influenced the attributes students use to evaluate institutional food service. The study aims to determine the Level of Students Satisfaction of TSU Cafeteria Services in the Main Campus and how the students give their special countenance.The data gathered from this research will benefit TSU Community as a whole, from the administration to faculty members and other stakeholders.If customers satisfaction will be met, this would contribute to the growth of the Tarlac State University Cafeteria. Hence, may also provide both physical and mental sustenance of all canteen patronizers.Other cafeterias which have similar services may also benefit from the data and information gathered for it will improve their services. Future researchers on patronage in relation to service quality may use this as a reference.

6 Scope and Delimitation of the StudyThis research attempt to determine the students satisfaction in terms of the cafeteria service provided: such as Ambiance, Cleanliness, Taste of Food, Amount of Serving, Varuety of Food, Customer Service, Price and, Nutritional Value. After considering the level of students satisfaction, the study also attemps to identify the actions to be undertaken to improve TSU Cafeteria Services. It is to be noted that respondents are students from selected Colleges in the main campus. Questionnaires were distributed to students from selected colleges in TSU Main Campus enrolled for this A.Y 2013-2014. Data gathered from other customers were also taken during this 2013.

Definition of Terms For better understanding of this study, several relevant terms are defined as follows:

Affordability- refers to extent to which something is affordable, as measured by its cost relative to the amount that the purchaser is able to pay.Ambiance- refers to a feeling or mood associated with a particular place, person, or thing.Cleanliness- refers to the degree to which people keep themselves and their surroundings clean.Customer Service- refers to the process of ensuring customer satisfaction with a product or service.

7-is an extremely important part of maintaining ongoing client relationships that are key to continuing revenue.Facilities- refers to something such as an additional service provided by an organization or an extra feature on a machine which is useful but not essential.Price- refers to the quantity of payment or compensation given by one party to another in return for goods or services. - is the quantity of payment or compensation given by one party to another in return for goods or services.Service Quality- refers to a business with high service quality will meet customer needs whilst remaining economically competitive.-an assessment of how well a delivered service conforms to the client's expectations. Service business operators often assess the service quality provided to their customers in order to improve their service, to quickly identify problems, and to better assess client satisfaction.Students- refers to expressed opinions of students about the service they receive as students.Students Satisfaction- refers on the scores responded by surveying students. -a self-developed instrument to achieve the research purposes.TSU Main Cafeteria- refers to a type of food service location in which there is little or no waiting staff table service, whether a restaurant or within an institution such as a large office building or school.- sells food and personal items to personnel at an institution or school

Chapter 2REVIEW OF RELATED LITERATURE

This chapter reviews related literature and studies which serves as frame of reference for this study. Related literature and studies, foreign and local, are presented such that some of the present studys variables have been tackled.

Related Literature

The study is concerned with the Level of Students Satisfaction in TSU Cafeteria. Literature related to the basic theoretical and empirical aspects of these variables is reviewed in this chapter. Review of related literature has been done particularly with a view to locate the possible correlates of the variables studied. This document gives a description of the Tarlac State University Cafeteria provided by TSU Cooperative to University students.It starts with a short description of the ambience/cleanliness of the canteen, how the food tastes does, the amount of servings, variety of foods, and nutritional value of the food service, how the service works, and how much they are charged for the service.Most people are concerned with food taken daily without regard for practices or habits, which may influence good health. It is a common observation that when food is presented to a person his attention is focused on the aesthetics value and how the food appeals to the palate, rather than on the nutritional content. This reality calls for the need to reorient people on the cause - and - effect relationship between eating and health. Ones drive for food and the way he is satisfied is important food is needed by man not on for energy. Work and play but also for maintaining body function such as breathing. Beating of the heart, digestion of food, circulation of the blood, absorption of food, excretion of body waist and other processes. No single type of food is capable of providing all the nutritional needs of person. It is, therefore important that daily diet contains the correct the amount of all food listed in daily guide to good nutrition (Velasquez, 2004)

9Food contains the essential nutrients needed by the body for its normal growth and development. It is necessary for students to know the sources, function and nutrients of the food they buy, adequacy of these nutrients in their diet will result to good health. Hence, students must learn to plan, select, prepare and serve simple but nutritious food (Bernardino and lee, 2005).School canteen plays four fold role in the educational program school. First, it helps combat malnutrition. Second, it is a center for teaching health. Third, it helps in the vocational and social and training of students, and lastly it presents an opportunity of correlating teaching experience which is centered of foods. The food needs of teenagers in general are greater than those of children and adults. Their food requirements are used for growth and development and enhanced activity. As young adults, they have the freedom to choose what they like to eat but they should guide on their choices (Cruz, 2003).

10Even though the meals in school restaurants offer a more balance diet that those taken at home or in other restaurants, there is still room for progress in balancing diets in meals served in school canteen. On a positive note, products which have a high fat content are limited in starters and desserts and fruits and vegetables and starch- rich foods are propose regularly. However an effort still has to be made to improve the quality of main dishes as not enough fish or red meat is offered and the fat content of main courses is too high. The calcium content of dairy products should be improved. And while vegetables are well accounted for in canteens in main land France, are they actually eaten? No one can be about this as ultimately its up to the pupils to make the right choice. In order to help them, have been made to promote balanced diet and on whether the person responsible for purchasing food has had training in nutrition or not. To improve quality of meal, the agency recommends developing and providing schools with tools to help personnel draw up their menus meet the needs of the pupils requiring special diets and provide information session on balanced diet. This last point was taken into account in the agricultural modernization act of July 27, 2010 which makes it mandatory for the school and university canteens to comply with rules for nutritional quality. The same provision was included in the national program for food (PNA), announced on September 2010 by the ministry of food, for the purpose. Among others, of combining pleasure with a balanced diet in school canteens it also plans to provide specific training for managers of school canteens. The group for the study of institutional catering contracts and nutrition (GERMCN) draw up rules for nutritional quality in school and university canteens in line with the agencys recommendation.

11Related Studies ForeignRizwana Ansari (2011) found out in her study physical environment and employee industrial safety, a remarkable improvement of employee performance. It is found that one fourth of the employees in public sector units are dissatisfied with the provision of safety, health amenities and canteen facilities to the workforce. MajaDijkic (2008) in his study on physical environment an expanded model of job satisfaction concludes with positive correlation. The purpose of the study was to examine the effect of perceived physical work environment on job satisfaction. Kudchedkar (2008) differentiates between the labor welfare activities and the personnel functions and gives some suggestions for better working and living standards. Morris (2008) describes industrial history of Bombay and gives the growth of labor force, work regulation, wages, discipline, trade unions and arbitration between 1854 to 1917 in the Cotton Mills of Bombay (India). It is found that the Bombay Mills Association Voluntarily appointed personal officers to look into the matters on safety, welfare, canteen, health and other personnel functions. Saxena (2000) gives socio-economic background of workers in the five selected units in Meerut district and discussed promotion policies, training, transfers, welfare measures, bonus, remuneration and the functioning of the trade unions. It is found that the personnel policies on promotion, training, internal mobility, wage and welfare includes canteen are created healthy work environment in the units in Meerut ( India).

12NarayanaMurty (2000) has studied socio- economic profile of the workforce and employee welfare activities in Indian Industrial Organizations. It is found that majority of the Employees in Co-operate Sector Units are satisfied with the existing welfare, canteen, and health facilities. All these studies help the management, unions and governments to improve the existing state of affairs mainly by emphasizing on functional areas of Human Resources Management and existing welfare amenities in a single unit or two units or more with a comparative study in the same sector like private or public or co-operative. There have been very few comprehensive studies in the field of work environment and less concentration on the provision of welfare facilities and amenities provided by the Government and the managements of the undertakings as well. However, surprisingly, very few attempts have been made by the researchers to study the extent of Canteen facility to the employees of any unit. The study shows the gap and also furnishes the reasons between the practice and precept.Usman et.al(2010) study aimed on the impact of the different quality of student satisfaction in higher educational institutes of a big division of Punjab province of Pakistan. Both public and private were included in the study. A convenience sampling technique was used to record the responses of 240 students at a response rate of 96 %. the analysis of the data was done with the help of SPSS and AMOS. The results show that the students' satisfactory level is based on how much they trust on the quality of the infrastructure, education, knowledge and abilities of the faculty and other essentials of academy development like digital labs, and quality of the stuff in the library. They also seek the reliability and persistency of the service like cafeteria, playgrounds, class set up, and decoration. The findings also revealed that compassion, coordination and kindness are the values that greatly add the quality ti the service of uneducational institution.

13Local Canlas' (2008) study is on the management and operation of food service centers in State Universities and Colleges in region 3. the descriptive analytical method was utilized. The study revealed the following findings: 1.50.79% or majority of the managers had 1-5 trainings, while among service staff, no training at all. 2. As to education, majority of managers and food service staff are graduates of four-years course. 3. As to work experience, 26.98% among managers had 5-7 work experience and 32.66 % with food service staff. 4. As to percentage of who operate and manage the canteen, 78% were being leased by private individuals and the 12% were being operated by school operative and 10% of SUCs in Region 3 were operated by school. 5. As to criteria by the rating : almost always, safety produts, adequate water supply, personnel cleanliness and hygiene were indicated. 6. As to criteria by the rating seldom and never, supervision of a person knowledgeable in sanitary food handling, location and ventilation, work habits, accessibility to delivery of entrance and exit as well as drinking fountain were indicated. 7. Food service centers that were managed and owned by the schools are found highly meeting the standard of food safety and sanitary practices with a total of 10 out of 63. However, 42 out 63 are not meeting food safety and sanitary practices and these are managed and leased by private individuals. Indicators that were rated very satisfactory by students and faculty/personnel are: nutrition, service of hot and cold water, aesthetic, pricing, lighting and ventilation, accurate order taking, promptness on giving bills and change, and staff's responds to customer contains. Indicators that were rated satisfactory are: palatability, variety of food served, innovativeness of recipes, personnel attitude and values, courtesy and politeness/promptness of personnel, counter service, delivery service, provision of nutrition and information board, toilets, urinals, lavatories, quality of food prepared, opening and closing time, promptness of food served, special orders and requests, employees knowledge and skills to serve customers, attention given to customers, menu options, specific needs of customers and food service staff only 1 indicator was rated fair and it is availability of fresh fruits served.

14 Canlas' study is an essential reference in this research because it showed the general opinions of the customers when it comes to the food, facilities and personnel of the food service centers of State Universities and Colleges in Region 3. Caballero's (2009) study assessed the status of the food service of Bulacan State University in terms of foods and services offered. Findings revealed that respondents significantly disagree to the food as to the food and services offered because the computed value is greater than the tabular Value of 1.960 at 0.05 level of significants hence the hypothesis is rejected. A proposed cycle menu good for the three months is provided to ensure that menu offerings are not repeated to address the varied preferences of the clientele. Gadais (2004) conducted a study on the comparative level of satisfaction in relation to customer service between Jollibee and Mc Donald's. The descriptive type of research was the method use in evaluating the level of satisfaction of the customers. Survey questionnaires were distributed to 100 randomly selected HRM students at a College in Fairview. Result showed the following: 1. on the number of times of visits at the two establishment at least twice a week. 2. on what made the respondents decide to eat at either of the two establishment, it showed the fifty-three percent (53%) on Jollibee and forty-nine percent (49%) on Mc Donald's for accessibility, good service, and affordability, twenty-four percent (24%) and twenty-three percent (23%), respectively for accessibility alone; fifteen percent (15%) and nineteen percent (19%) respectively for good service alone; and, eight percent (8%) and nine percent (9%), respectively for affordability alone. 3. when it comes to level satisfaction of the customers in-relation to customer service, it was found that for both establishment, respondents are satisfied. Sanitation and ranked number one. However, cleanliness of table and comfort rooms were least ranked (fairly satisfied). To offer fast and efficient service was ranked number one suggestion by the respondents.

15 Gadais' study revealed that factors like sanitation, tables, and comfort rooms, and fast and efficient service satisfies and are important to College students which part from the five dimension of service quality like Tangible, empathy and responsiveness.

Conceptual FrameworkThis study was conducted to determine the demographic profile of the respondents in terms of College Course, Religion, Gender, Year Level and, Allowance . This study also determined the Level of Students Satisfaction in TSU Cafeteria in terms of Ambience, Cleanliness, Taste of Food, Amount of Serving, Variety of Food, Customer Service, Price and Nutrirional Value.It was also conducted to determine what actions can be proposed to improve TSU Cafeteria Services.

16

Demographic Profile of the studentsCollege CourseReligionGenderYear levelAllowance

Level of students satisfactionAmbianceCleanlinessTaste of FoodAmout of ServingVariety of FoodPriceNutritional Value

Views of the Students in TSU Cafeteria

Actions can be proposed to improve

Students Satisfaction

Figure1. Paradigm of the Study

Chapter 3METHODS OF STUDY AND SOURCES OF DATA

This chapter presents the method of research, the subjects of the study, the method of gathering data and statistical treatment.

Research DesignDescriptive research design is a type of research method that is used when one wants to get information on the current status of a person or an object. It is used to describe what is in existence in respect to conditions or variables that are found in a given situation.(Patricia M. Shieldsand Nandhini Rangarajan, 2013)

Respondents of the StudyIn choosing the respondents of the research, the following grouping of students were considered, these are the students from the College of Business and Accountancy, College of Computer Studies, and students from the College of Engineering of Tarlac State University, thus, 200 respondents were selected. They are offering not just food but also good ambience, friendly environment and cleanliness of the cafeteria, which can give the customers a good quality and safe satisfying food. The students can assure to have a healthy benefits of the food serve in TSU cafeteria. Based on our survey, the students who are eating daily in TSU cafeteria are around 200 students at the Main Campus.

18Methods of Gathering DataThe study primarily used the Descriptive Research Design adapted from (Patricia M. Shieldsand Nandhini Rangarajan, 2013) to gather needed data. The questionaire used on the actual experience of students to TSU Cafeteria services. Questionaires were distributed to the students at the TSU Main Cafeteria. Before each questionaire was distributed, the researcher explained to the repondents, the objective and use of the information that will be gathered. A total of 200 questionaires were distributed to the students of the TSU Cafeteria, Main Campus. All of the 200 questionaires were given and answered correctly by the respondents. Interviews to the students of the University was also conducted to verify some data gathered. The study also used documentary analysis for purposes of gathering information about the profile of the TSU Cafeteria. Lastly, the researcher as a long-term students of the TSU Canteen has helped a lot in organizing the gathered data and information.

Statistical TreatmentThe Descriptive Research Design by (Patricia M. Shieldsand Nandhini Rangarajan, 2013) was adopted. Collected data were presented on tables. All these data were based on the answers obtained from the questionnaires. Weighted mean was used to analyze the actual score descriptions.

19 The formula is: P=F/Nx100where:P=percentageF=total frequencyN=total number of respondents

The Expectation and the actual scores as describe by the students were determined using the five-point. Likert scale as follows:

Scale Equivalent Adjective Description5 4.5-5.0Very Satisfied4 3.5-44Satisfied3 2.5-3.4Undecided2 1.5-2-4Dissatisfied1 1-1.4Very Dissatisfied

Chapter 4PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA

This chapter presents the data gathered in the study. It is concerned with the presentation, analysis and interpretation of data gathered from the students of TSU Cafeteria at TSU main campus. The findings from the research instruments were presented in the tables to make the analysis clearer and more illustrative. Demographic Profile of RespondentsThe following tables show the demographic profile of the respondents, which includes the (1) College Course, (2) Religion, (3) Gender, (4) Year Level, and (5) Allowance.

1. College CourseThe word course in the education context varies depending on which country it is used in. In the Philippines, the word course can be used to either refer to an individual subject or the entire program. Some courses are three weeks long, one semester long, last an academic year, and on some occasions three semesters long. A course is usually specific to the students' major and is instructed by a professor.

21Table 1College CourseCollege CourseFrequencyPercentage (%)

CBA7035%

CASS4020%

CPA2010%

COS3015%

CHK2010%

CCS105%

COE105%

TOTAL200100%

Table 1 shows the college course of the respondents. From the table, it can be seen that 70 out of 200 or 35% of the total respondents belong to the CBA students, 40 out of 200 or 20% of the total respondents belong to the CASS students, 20 out of 200 or 10% of the total respondents belong to the CPA students, 30 out of 200 or 15% of the total respondents belong to the COS students, 20 out of 200 or 10% of the total respondents belong to the CHK students, 10 out of 200 or 5% of the total respondents belong to the CCS and COE students. The findings shows that majority of the respondents belongs to the CBA students and indicates that they are mostly eating in the University Cafeteria.

2. ReligionA belief which encompasses the supernatural, sacred, and divine. These are accompanied with a hierarchical structure that governs followers which have this belief, as well as the practices and rituals which are done to express this belief.

22Table 2ReligionReligionFrequencyPercentage (%)

Catholic Christian9849%

Iglesia Ni Cristo5829%

Born Again Christian3919.5%

Methodist31.5%

Baptist21%

Total200100%

Table 2 shows the Religion of the respondents. From the table, it can be seen that 98 out of 200 or 49% of the total respondents belong to the catholic Christian, 58 out of 200 or 29% of the total respondents belong to the Iglesia Ni Cristo, 39 out of 200 or 19.5% of the total respondents belong to the Born Again Christian, 3 out of 200 or 1.5% of the total respondents belong to the Methodist, and 2 out of 200 or 1% of the total respondents belong to the Baptist. The findings shows that majority of the respondents belongs to the Catholic Christian and indicates that they are mostly eating in the University Cafeteria.

3. GenderGenderis the range of physical, biological, mental and behavioral characteristics pertaining to, and differentiating between,masculinityandfemininity.Table 3GenderGenderFrequencyPercentage (%)

Male8844%

Female11256%

TOTAL200100%

23Table 3 shows the Gender of the respondents. From the table, it can be seen that 88 out of 200 or 44% of the total respondents are Male, 112 out of 200 or 56% of the total respondents are Female. The findings shows that majority of the respondents are Female and indicates that they are mostly eating in the University Cafeteria.

4. Year LevelBachelors degree programs are a minimum of four years in length. During the first two years of study, students are required to take general education courses (63 credits), with courses counting towards the major usually being undertaken in the last two years of the program. Some institutions offer five-year programs in Engineering, Architecture and Accountancy programs normally require five years of study.Table 4Year LevelYear LevelFrequencyPercentage (%)

1st Year5125.5%

2nd Year5829%

3rd Year5628%

4th Year2613%

5th year94.5%

Total200100%

Table 4 shows the Year Level of the respondents. From the table, it can be seen that 51 out of 200 or 25.5% of the total respondents are 1st Year students, 58 out of 200 or 29% of the total respondents are 2nd Year students, 56 out of 200 or 28% of the total respondents are 3rd Year students, 26 out of 200 or 13% of the total respondents are 4th Year students, 9 out of 200 or 4.5% of the total respondents are 5th Year students. The findings shows that majority of the respondents are 2nd Year students and indicates that they are mostly eating in the University Cafeteria.

245. AllowanceIt refers to the money given to students that shall be used for their daily needs and expenses; it is given by their parents or guardian.Table 5AllowanceAllowanceFrequencyPercentage (%)

50-1008643%

101-2007135.5%

201-3002211%

301-400199.5%

401-50021%

Total200100%

Table 5 shows the Allowance of the respondents. From the table, it can be seen that 86 out of 200 or 43% of the total respondents have 50-101 of allowance, 71 out of 200 or 35.5% of the total respondents have 101-200 of allowance, 22 out of 200 or 11% of the total respondents have 201-300 of allowance, 19 out of 200 or 9.5% of the total respondents have 301-400 of allowance and, 2 out of 200 or 1% of the total respondents have 401-500 of allowance. The findings shows that majority of the respondents have 50-100 of allowance.

25 Level of Students SatisfactionSatisfaction is a term frequently used in marketing. It is a measure of how services supplied by the canteen meet or surpass students expectation. It is seen as a key performance indicator within business and is often part of a Balanced Scorecard. In a competitive marketplace where businesses compete for customers, customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy.Therefore, it is essential for the TSU Cafeteria to effectively manage students satisfaction. To be able do this, TSU Cafeteria need reliable and representative measures of satisfaction.Table 6SatisfiedDescriptionFrequencyPercentage (%)

Ambience7912.40%

Cleanliness9214.44%

Taste of food10316.17%

Amount of serving639.89%

Variety of food6510.20%

Customer Service8413.19%

Price477.38%

Nutritional Value of food serving10416.33%

Total637100%

Table 6 shows the satisfied respondents. From the table, it can be seen that 79 out of 533 or 14.82% of the total data gathered of Ambience, 92 out of 533 or 17.26% of the total data gathered of cleanliness, 103 out of 533 or 19.32% of the total data gathered of Taste of Food, . 63 out of 533 or 11.82% of the total data gathered of Amount of Serving, 65 out of 533 or 12.20% of the total data gathered of Variety of Food, 84 out of 533 or 15.76% of the total data gathered Customer Service, 47 out of 533 or 8.82% of the total data gathered of Price, and 104 out of 533 or 19.51% of the total data gathered of Nutritional Value.

26Table 7Very SatisfiedDescriptionFrequencyPercentage (%)

Ambience5314.60%

Cleanliness5013.77%





Price267.16%


Total363100%

Table 7 shows the very satisfied respondents. From the table, it can be seen that 53 out of 363 or 14.60% of the total data gathered of Ambience, 50 out of 363 or 13.77% of the total data gatehered of Cleanliness. 53 out of 363 or 14.60% of the total data gathered of Taste of Food, 38 out of 363 or 10.46% of the total data gathered of Amount of Serving, 57 out of 363 or 15.70% of the total data gathered of Variety of Food, 45 out of 363 or 12.39% of the total respondents of Customer Service, 26 out of 363 or 7.16 of the total data gathered of Price, and 41 out of 363 or 11.29% of the total data gathered of Nutritional Value of Food. The findings indicate that the common satisfaction of the respondents ranging in 19 of the nutritional value of food serving of students satisfaction.

27Table 8UndecidedDescriptionFrequencyPercentage (%)

Ambience2514.12%

Cleanliness2413.55%





Price2614.68%


Total177100%

Table 8 shows the undecided respondents. From the table, it can be seen that 25 out of 177 or 14.12% of the total data gathered of Ambience, 24 out of 177 or 13.55% of the total data gathered of cleanliness, 20 out of 177 or 11.29% of the total data gathered of Taste of Food, . 25 out of 177 or 14.12% of the total data gathered of Amount of Serving, 26 out of 177 or 14.68% of the total data gathered of Variety of Food, 13 out of 177 or 7.34% of the total data gathered Customer Service, 26 out of 177 or 14.68% of the total data gathered of Price, and 18 out of 177 or 10.16% of the total data gathered of Nutritional Value.

28Table 9DissatisfiedDescriptionFrequencyPercentage (%)

Ambience259.46%

Cleanliness2710.22%





Price6323.86%


Total264100%

Table 9 shows the dissatisfied respondents. From the table, it can be seen that 25 out of 264 or 9.46% of the total data gathered of Ambience, 27 out of 264 or 10.22% of the total data gathered of cleanliness, 18 out of 264 or 6.81% of the total data gathered of Taste of Food, . 40 out of 264 or 15.15% of the total data gathered of Amount of Serving, 34 out of 264 or 12.87% of the total data gathered of Variety of Food, 39 out of 264 or 14.77% of the total data gathered Customer Service, 63 out of 264 or 23.86% of the total data gathered of Price, and 18 out of 264 or 6.81% of the total data gathered of Nutritional Value.Table 10Very DissatisfiedDescriptionFrequencyPercentage (%)

Ambience1811.32%

Cleanliness74.40%

Taste of food63.77%




Price3823.89%


Total159100%

29Table 10 shows the very dissatisfied respondents. From the table, it can be seen that 18 out of 159 or 11.32% of the total data gathered of Ambience, 7 out of 159 or 4.40% of the total data gathered of cleanliness, 6 out of 159 or 3.77% of the total data gathered of Taste of Food, . 34 out of 159 or 21.38% of the total data gathered of Amount of Serving, 18 out of 159 or 11.32% of the total data gathered of Variety of Food, 19 out of 159 or 11.94% of the total data gathered Customer Service, 38 out of 159 or 23.89% of the total data gathered of Price, and 19 out of 159 or 11.94% of the total data gathered of Nutritional Value.

Chapter 5SUMMARY OF FINDINGS, CONCLUSION AND RECOMMENDATIONThis chapter presents the summary of findings, conclusions, and recommendations made by the researchers. The main objective of this study is to determine the level of students satisfaction.

Demographic Profile of the RespondentsThe demographic profile of the respondents was summarized as to their College Course, Religion, Gender, Year Level and, Allowance.

1. College CourseBased from the data gathered, 20% of the total respondents belong to CASS students, 10% of the total respondents belong to the CPA, 15% of the total respondents belong to COS, 10% of the total respondents belong to the CHK students, 5% of the total repospondent belong to CCS & COE students, and the majority of the total respondents or 35% of are from CBA students. It indicates that the CBA students are mostly eating in the University Cafeteria.

2. ReligionBased from the data gathered, 29% of the total respondents belong to the Iglesia Ni Cristo, 19.5% of the total respondents belong to Born Again Christian, 1.5% of the total respondents belong to the Methodist, 1% to the respondents belong to the Baptist, and majority or 49% of the total respondents belong to Catholic Christian students. It indicates that the Catholic Christian students are mostly eating in the University Cafeteria

313. GenderBased from the data gathered, majority or 56% of the total respondents are from the group of female, and 44% of the total respondents are from the group of male. It indicates that the female students are mostly eating in the University Cafeteria.

4. Year LevelBased from the data gathered, majority or 29% from the 2nd Year Assembly, 28% of the total respondents belong to the 3rd Year Assembly, 25.5% of the total respondents belong to 1st Year assembly, 13% of the respondents belong to 4th Year students, and 4.5% of the respondents belong to 5th Year students. It indicates that the 2nd Year students are mostly eating in the University Cafetria.

5. Allowance Based from the data gathered, 43% of the total respondents have a 50-100 allowance a day, 35.5% of the total respondents have 101-200 allowance a day, 11% of the total respondents have 201-300 allowance a day, and 9.5% of the respondents have 301-400 allowance a day, and 1% of the total respondents have 401-500 alllowance a day. It shows that the majority of the students allowance is 50-100 a day.

32Summary of FindingsThe following are the summary of findings: 1. Very SatisfiedBased from the data gathered, 15.70% of the total respondents who are very satisfied in terms of Variety of Food, 14.60% of the total respondents who are very satisfied in terms of Ambiance and Taste of Food, 13.77% of the total respondents who are very satisfied in terms of Cleanliness, 12.39% of the total respondents who are very satisfied in terms of Customer Service, 11.29% of the total respondents who are very satisfied in terms of Nutritional Value, 10.46% of the total respondents who are very satisfied in terms of Amount of Serving, and 7.16% of the total respondents who are very satisfied in terms of Price.It indicates that majority of the total respondents are very satisfied in terms of Variety of Food.2. SatisfiedBased from the data gathered, 19.51% of the total respondents who are satisfied in terms of Nutritional Value, 19.32% of the total respondents who are satisfied in terms of Taste of Food, 17.26% of the total respondents who are satisfied in terms of Cleanliness, 15.76% of the total respondents who are satisfied in terms of Customer Service, 14.82% of the total respondents who are satisfied in terms of Ambiance,12.20% of the total respondents who are satisfied in terms of Variety of Food, 11.82% of the total respondents who are satisfied in terms of Amount of Serving, and 8.82% of the total respondents who are satisfied in terms of Price.

33It indicates that majority of the total respondents are satisfied in terms of Nutritional Value.

3. UndecidedBased from the data gathered, 14.68% of the total respondents who are undecided in terms of Price and Variety of Food, 14.12% of the total respondents who are undecided in terms of Amount of serving and Ambiance, 13.55% of the total respondents who are undecided in terms of Cleanliness, 11.29% of the total respondents who are undecided in terms of Taste of Food, 10.16% of the total respondents who are undecided in terms of Nutritional Value, and 7.34% of the total respondents who are undecided in terms of Customer Service.It indicates that majority of the total respondents are undecided in terms of Price and Variety of Food.

4. Dissatisfied Based from the data gathered,23.86% of the total respondents who are dissatisfied in erms of Price, 15.5% of the total respondents who are dissatisfied in terms of Amount of Serving, 14.77% of the total respondents who are dissatisfied in terms of Customer Service, 12.87% of the total respondents who are dissatisfied in terms of Variety of Food, 10.22% of the total respondents who are dissatisfied in terms of Cleanliness, and 9.46% of the total respondents who are dissatisfied in terms of Ambience, and 6.81% of the total respondents who are dissatisfiedin terms of Taste of Food and Nutritional Value.

34It indicates that majority of the total respondents are dissatisfied in terms of Price.

5. Very Dissatisfied Based from the data gathered,23.89% of the total respondents who are very dissatisfied in terms of Price, 21.38% of the total respondents who are very dissatisfied in terms of Amount of Serving, 11.94% of the total respondents who are very dissatisfied in terms of Customer Service and Nutritional Value, 11.32% of the total respondents who are very dissatisfied in terms of Variety of Food and Ambiance, 4.40% of the total respondents who are very dissatisfied in terms of Cleanliness, and 3.77% of the total respondents who are very dissatisfied in terms of Taste of Food. It indicates that majority of the total respondents are dissatisfied in terms of Price.

ConclusionBased on the findings presented, the following conclusions were drawn: 1. Students satisfaction can only be achieved if the services offered are well systematized and prioritized. 2. As to hygiene and sanitation, TSU cafeteria observed hygiene and sanitation on other areas but with identified shortcomings on other apects.3. Students service among TSU cafeteria was adequately observed to meet the demands of the students though there were identified weaknessess that need certain degree of consideration and attention.

35Recommendation Based on the conclusion of the study the followng recommendations are given:1. Since most of the students are satisfied in the ambience, cleanliness and taste of food, the researchers recommend that the school canteen should maintain and always check the good ambience, cleanliness of the canteen facility and maintain or make the students very satisfied in the taste of food by serving them the best and high quality of food in terms of cleanliness.2. Since most of the students are very dissatisfied in the amount of serving, the researchers recommend that the school canteen must give the students a equal serving of food to make them satisfied.3. Since the students are dissatisfied in terms of price, the researchers recommend that the school canteen understand the situation of the students that they cannot afford the price of their food and offer the AMBULA to give the students an option of their offered foods.4. Since this research study primarily focused on the Level of Students Satisfaction in TSU Cafeteria, the researchers recommend further studies to fully understand the situation of the students in Tarlac State University.

level of students' satisfaction in tsu cafeteria services

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expectations carman