Enough About Video Strategy

Let’s Get Tactical

Let’s Go Behind The Scenes

First I Get A Big Idea

It Could Be Industry News Presentations Video Production Social Media Marketing Training Sales Mobile

It Could Be A Major Event

It Could Be A Major Event An industry merger A technology innovation An economic milestone An overseas conflict A weather event

It Could Be Just a Thought… How do rocks work? What do sheep count? What is the diameter of a square? Is there a speed of dark?

Say I Hate When This Happens

So I Google It

And I Find Something

I Do More Research

And Even More Research

Writing Is A Craft

Writing Is A Craft: Tips Create your outline Be only as specific as necessary Unveil one detail at a time Use active voice vs. passive voice Show, don’t tell

Get To The Point

Get To The Point Tell them what you’re going to tell them Tell them Tell them what you told them

An Article Can Become Anything

Article

Blog Post Views Shares

Email Opens Clicks

Social Updates Likes

Shares

Comments

Video ViewsShares

Comments

Use A Teleprompter

Lights, Camera…

Firewire

Why Is It Always Mac?

Adobe Premiere Pro CS6

All The Parts Work Together

Computer• Editing

Software• Storage

Camera

• Microphone

• Firewire

A Few Loose Ends

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My Video Specs H.264 MPEG4 720px W x 540px H (sometimes 480px

H)

Let’s Make Slides

Open KVStudio

Using KVStudio Step One: Upload PowerPoint Step Two: Upload Video

Step Three: Synchronize

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Step Four: Publish!

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Step Five: Share

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Using KVStudio Step One: Upload PowerPoint Step Two: Upload Video Step Three: Synchronize Step Four: Publish Step Five: Share

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In A Nutshell Write a script Make the video Build the slides Publish it online Share it with everyone

Try KVStudio free at: www.knowledgevision.com

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Enjoy Your Granola Bar