Let’s Talk Products!

Gwen JimmereCEO,

Online 24/7

www.NATURALICIOUS.net

Locally inside Detroit Candle Co.

17340 Lahser Rd (across from Sweet Potato Sensations)

Where to Shop

What makes NATURALICIOUS different?

6. We share the love – We distribute wholesale to salons, stylists and other beauty supply retailers often at prices lower than going directly to the manufacturers

1. We’ve eliminated the runaround – We’re the only hair supply that vets all adult,

children’s, and baby products for truly natural ingredients before they hit the shelves, allowing you to shop with confidence that you’re getting the very best.

2. We understand “going natural” is not a destination; it’s a journey - We offer complimentary hair advice on all things natural at every stage – you don’t even have to be a current customer! (Just email naturalicioushair@gmail.com)3. We know “natural” comes in many varieties – Shop online by

products best for your specific hair texture

4. We realize money doesn’t grow on trees – Our

prices are guaranteed to be below suggested retail price5. We’re product junkies too - Free samples

included with every online order

2001 2011

Zero curl definition; split, broken ends; very dry &

rough to the touch = UNHEALTHY & WACK!

Curl definition; ends intact & healthy; moisturized & soft to the touch =

HEALTHY HAIR HAPPINESS!

The Difference Products with “Good” Ingredients Make

Natural hair = BIG BUSINESS

Black women spend approximately $185 million per year on hair products marketed toward them.*

*Source: Mintel Research – August 2011

My hair is super dry. What’s up with that?

How do I know which products will make my hair soft & moisturized?

These natural hair products are breaking my bank. Are they really all that much better?

HELP!

Seriously, how “natural” are these natural hair products, anyway??

Top 4 Most (Un)Wanted Ingredients

• Sulfates• Parabens• Mineral Oil/Petroletums• Alcohols

Sulfates

What they are: Chemical that creates an overabundance of suds to make you “feel” like your thoroughly cleansing your hair.

Water, Sodium Laureth Sulfate, Sodium Chloride, Cocamidopropyl Betaine, Sodium Xylenesulfonate, Cocamide Mea, Cassia Hydroxypropyltrimonium Chloride, Aloe Barbadensis Leaf Juice Powder, Calendula Officinalis Flower Extract, Zingiber Officinale (Ginger) Root Extract, Panthenol, Panthenyl Ethyl Ether, Citric Acid, Dimethiconol, Fragrance, Sodium Benzoate.

How to spot them: ends with “sulfate” – e.g. Sodium lauryl sulfate, sodium laureth sulfate

Why they’re bad: Dries the hair. Most shampoos contain harsh, drying sulfates that are extremely damaging for curly hair, and causes it to become brittle and break.

Parabens

What they are: Chemicals used as preservatives, and that’s why they are found in so many products. They are used to prevent bacteria, yeast and mold, are widely available, and cost very little to manufacture and use.

water, paraffinum liquidum, glycerin, caprylic/capric triglyceride, petrolatum, dimethicone, cetyl alcohol, lanolin, glyceryl stearate, PEG-100 stearate, carbomer, parfum, tocopheryl acetate, benzophenone-3, xanthan gum, disodium EDTA, propylparaben, potassium hydroxide, BHT, pheoxyethanol, methylparaben, benzyl salicylate, hexyl cinnamal, hydroxyisohexyl 3-cyclohexene carboxaldehyde, limonene

How to spot them: Usually show up as methylparaben, ethylparaben, propylparaben, isobutylparaben, butylparaben and benzylparaben

Why they’re bad: Parabens can mimic the hormone estrogen, which is known to play a role in the development of breast cancers.

Mineral Oil/Petrolatums

What it is: Cheap, synthetic oil or grease added to many beauty products. Mineral oil is the leftover liquid from the distillation of gasoline from crude oil. Petrolatums are basically petroleum jelly (aka Vaseline).

water, parafinium liquidum, glycerin, triethanolamine, fragrance, carbomer, PEG-12 dimethicone, dipropylene glycol, silk amino acids, aloe barbadensis leaf extract, avocado oil, shea butter, sweet almond oil, jojoba seed oil, macademia seed oil, oleth05, ethylhexyl methoxycinnanate, disodium EDTA, DMDM hydantion, ext. violet 2

How to spot it: Mineral oil will simply say “mineral oil” or if the company is trying to be fancy (or slightly deceptive) it might read “parafinium” or “parafinium liqidum”. Petrolatums will say “petrolatum”.

Why it’s bad: Prevents moisture from penetrating, dries hair, causes breakage and brittleness.

Alcohols

What they are: Bad alcohols are often used as an additive to help decrease the time it takes for hair to dry. Good alcohols are derived from natural sources (such as coconuts) and are often used to thicken hair products and/or provide “slip”.

Cyclopentasiloxane, Cyclohexasiloxane, Dimethiconol, Phenyl Trimethicone, Alcohol Denat., Cocos Nucifera (Coconut) Oil, Aminopropyl Dimethicone, Dimethicone Crosspolymer, Argania Spinosa Kernel Oil, Water (Aqua), Persea Gratissima (Avocado) Oil, Butyrospermum Parkii (Shea) Butter, Polysorbate 20, Asorbic Acid, Tocopheryl Acetate, Panthenol, Biotin, Niacinamide

How to spot them: They usually say “alcohol” with the exception of propanol and ethanol. The bad culprits are enthanol, SD alcohol, SD alcohol 40, Alcohol denat, Propanol, Propyl alcohol and Isopropyl alcohol

Why they’re bad: Note: Not all alcohols are bad. The bad ones tend to remove needed moisture from the hair, causing it to become dry and eventually break over time if used regularly

Bottom Line:

Check Your Labels!

Wow, Gwen. That’s really interesting, but it’s a lot to remember. How can I just keep it

simple?

K.I.S.S – Keep It Simple Sista

Check the ingredient labels and quickly scan for:

1. Things ending in “sulfate”

2. Things that say “paraben”

3. Things that say “mineral oil”, “parafinium liquidum” or “petroletum”

4. Things ending in “cone” or “xane”

5. Things that say “alcohol”, “propanol” or “enthanol”

Definitely stay away from 1-3 Use caution with 4 and 5

Tip: Write

this down!

Tip: Write this down!

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