let's get engaged 13
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Student media staffs can engage with their audiences with these techniques.TRANSCRIPT
Let’s Get EngagedLogan H. Aimone, executive directorNational Scholastic Press AssociationOnline: slideshare.net/loganaimone
Friday, March 22, 13
Let’s Get Engaged
What is social media?It’s the use of Web-based and mobile technologies to turn communication into interactive dialogue.
Friday, March 22, 13
Let’s Get Engaged
How journalists usesocial media
Friday, March 22, 13
Let’s Get Engaged
How journalists usesocial media
Distribution: Sharing / referring content
Friday, March 22, 13
Let’s Get Engaged
How journalists usesocial media
Distribution: Sharing / referring content
Crowdsourcing
Friday, March 22, 13
Let’s Get Engaged
How journalists usesocial media
Distribution: Sharing / referring content
Crowdsourcing
Searching for sources or subjects
Friday, March 22, 13
Let’s Get Engaged
How journalists usesocial media
Distribution: Sharing / referring content
Crowdsourcing
Searching for sources or subjects
Interviewing
Friday, March 22, 13
Let’s Get Engaged
How journalists usesocial media
Distribution: Sharing / referring content
Crowdsourcing
Searching for sources or subjects
Interviewing
Monitoring
Friday, March 22, 13
Let’s Get Engaged
How journalists usesocial media
Distribution: Sharing / referring content
Crowdsourcing
Searching for sources or subjects
Interviewing
Monitoring
Story ideas
Friday, March 22, 13
Let’s Get Engaged
How journalists usesocial media
Distribution: Sharing / referring content
Crowdsourcing
Searching for sources or subjects
Interviewing
Monitoring
Story ideas
User feedback / engagement
Friday, March 22, 13
Let’s Get Engaged
Primary social media journalists use (or should):
Friday, March 22, 13
Let’s Get Engaged
Primary social media journalists use (or should):
Facebook / LinkedIn / Google+
Friday, March 22, 13
Let’s Get Engaged
Primary social media journalists use (or should):
Facebook / LinkedIn / Google+
Twitter / Tumblr / Flickr / Instagram
Friday, March 22, 13
Let’s Get Engaged
Primary social media journalists use (or should):
Facebook / LinkedIn / Google+
Twitter / Tumblr / Flickr / Instagram
Vimeo / YouTube
Friday, March 22, 13
Let’s Get Engaged
Primary social media journalists use (or should):
Facebook / LinkedIn / Google+
Twitter / Tumblr / Flickr / Instagram
Vimeo / YouTube
Geolocating: Foursquare, Google Latitude/Maps, Gowalla, etc.
Friday, March 22, 13
Let’s Get Engaged
Primary social media journalists use (or should):
Facebook / LinkedIn / Google+
Twitter / Tumblr / Flickr / Instagram
Vimeo / YouTube
Geolocating: Foursquare, Google Latitude/Maps, Gowalla, etc.
Friday, March 22, 13
Let’s Get Engaged
Friday, March 22, 13
Let’s Get Engaged
FACEBOOK: Definition and statistics
Source: Facebook 2013; Facebook + Journalists, July 2011
Friday, March 22, 13
Let’s Get Engaged
FACEBOOK: Definition and statisticsAmong world’s largest social media websites with more than 1 billion monthly active users (December 2012) who create a network of friends
Source: Facebook 2013; Facebook + Journalists, July 2011
Friday, March 22, 13
Let’s Get Engaged
FACEBOOK: Definition and statisticsAmong world’s largest social media websites with more than 1 billion monthly active users (December 2012) who create a network of friends
680 million monthly active mobile users (Dec. 31, 2012)
Source: Facebook 2013; Facebook + Journalists, July 2011
Friday, March 22, 13
Let’s Get Engaged
FACEBOOK: Definition and statisticsAmong world’s largest social media websites with more than 1 billion monthly active users (December 2012) who create a network of friends
680 million monthly active mobile users (Dec. 31, 2012)
Average user has 130 friends
Source: Facebook 2013; Facebook + Journalists, July 2011
Friday, March 22, 13
Let’s Get Engaged
FACEBOOK: Definition and statisticsAmong world’s largest social media websites with more than 1 billion monthly active users (December 2012) who create a network of friends
680 million monthly active mobile users (Dec. 31, 2012)
Average user has 130 friends
50% of users return daily to the site
Source: Facebook 2013; Facebook + Journalists, July 2011
Friday, March 22, 13
Let’s Get Engaged
FACEBOOK: Definition and statisticsAmong world’s largest social media websites with more than 1 billion monthly active users (December 2012) who create a network of friends
680 million monthly active mobile users (Dec. 31, 2012)
Average user has 130 friends
50% of users return daily to the site
Photos are most popular shared and viewed item
Source: Facebook 2013; Facebook + Journalists, July 2011
Friday, March 22, 13
Let’s Get Engaged
FACEBOOK: Definition and statisticsAmong world’s largest social media websites with more than 1 billion monthly active users (December 2012) who create a network of friends
680 million monthly active mobile users (Dec. 31, 2012)
Average user has 130 friends
50% of users return daily to the site
Photos are most popular shared and viewed item
280-300 million photos uploaded per day
Source: Facebook 2013; Facebook + Journalists, July 2011
Friday, March 22, 13
Let’s Get Engaged
FACEBOOK: Impact
Friday, March 22, 13
Let’s Get Engaged
FACEBOOK: ImpactHeadlines have been organized by editors. Now they are organized by friends.
Friday, March 22, 13
Let’s Get Engaged
FACEBOOK: ImpactHeadlines have been organized by editors. Now they are organized by friends.
“If searching for the news was the most important development of the last decade, sharing the news may be among the most important of the next.”— “Navigating News Online, Pew Research Center’s Project for Excellence in Journalism, May 2011
Friday, March 22, 13
Let’s Get Engaged
FACEBOOK: ImpactHeadlines have been organized by editors. Now they are organized by friends.
“If searching for the news was the most important development of the last decade, sharing the news may be among the most important of the next.”— “Navigating News Online, Pew Research Center’s Project for Excellence in Journalism, May 2011
Facebook drove 3% of traffic to 21 of 25 news sites in study, and 8% of traffic to Huffington Post.
Friday, March 22, 13
Let’s Get Engaged
FACEBOOK: Statistics
Source: Facebook + Journalists, July 2011
Friday, March 22, 13
Let’s Get Engaged
FACEBOOK: StatisticsUsers are 3-4 times more likely to click “Like” for a story if they see a friend’s face as someone who “liked” the story.
Source: Facebook + Journalists, July 2011
Friday, March 22, 13
Let’s Get Engaged
FACEBOOK: StatisticsUsers are 3-4 times more likely to click “Like” for a story if they see a friend’s face as someone who “liked” the story.
Journalists who post content on a page or profile are likely to get more traffic if they…
Source: Facebook + Journalists, July 2011
Friday, March 22, 13
Let’s Get Engaged
FACEBOOK: StatisticsUsers are 3-4 times more likely to click “Like” for a story if they see a friend’s face as someone who “liked” the story.
Journalists who post content on a page or profile are likely to get more traffic if they…
Use a 4- or 5-line post
Source: Facebook + Journalists, July 2011
Friday, March 22, 13
Let’s Get Engaged
FACEBOOK: StatisticsUsers are 3-4 times more likely to click “Like” for a story if they see a friend’s face as someone who “liked” the story.
Journalists who post content on a page or profile are likely to get more traffic if they…
Use a 4- or 5-line post
Ask a question
Source: Facebook + Journalists, July 2011
Friday, March 22, 13
Let’s Get Engaged
FACEBOOK: StatisticsUsers are 3-4 times more likely to click “Like” for a story if they see a friend’s face as someone who “liked” the story.
Journalists who post content on a page or profile are likely to get more traffic if they…
Use a 4- or 5-line post
Ask a question
Include a thumbnail or photo
Source: Facebook + Journalists, July 2011
Friday, March 22, 13
Let’s Get Engaged
FACEBOOK: Profiles & Pages
Source: Facebook
Friday, March 22, 13
Let’s Get Engaged
FACEBOOK: Profiles & PagesAn Individual Page (aka Profile) is the standard user experience. An individual develops a personal network of friends (up to 5,000) and can share status updates, photos, links and videos. With the Subscribe feature, you can determine who sees which updates — even targeting updates to certain groups.
Source: Facebook
Friday, March 22, 13
Let’s Get Engaged
FACEBOOK: Profiles & PagesAn Individual Page (aka Profile) is the standard user experience. An individual develops a personal network of friends (up to 5,000) and can share status updates, photos, links and videos. With the Subscribe feature, you can determine who sees which updates — even targeting updates to certain groups.
An Organization Page is a more institutional site where an organization, business or public person can share and interact while maintaining separation from sources and avoiding conflicts of interest. Distribute content, engage with the audience and have a public presence — and no limit to connections.
Source: Facebook
Friday, March 22, 13
Let’s Get Engaged
FACEBOOK: Pages
Source: Facebook + Journalists, July 2011
Friday, March 22, 13
Let’s Get Engaged
FACEBOOK: PagesNicholas Kristof of the New York Times uses Facebook to tell microstories. He says a good story is a good story on Facebook.
Source: Facebook + Journalists, July 2011
Friday, March 22, 13
Let’s Get Engaged
Friday, March 22, 13
Let’s Get Engaged
FACEBOOK: Pages
Source: Facebook + Journalists, July 2011
Friday, March 22, 13
Let’s Get Engaged
FACEBOOK: PagesDuring breaking news, post often. Readers expect it. Engagement increases.
Source: Facebook + Journalists, July 2011
Friday, March 22, 13
Let’s Get Engaged
FACEBOOK: PagesDuring breaking news, post often. Readers expect it. Engagement increases.
Be transparent about who’s posting. Tag the person posting, or indicate in the text.
Source: Facebook + Journalists, July 2011
Friday, March 22, 13
Let’s Get Engaged
FACEBOOK: PagesDuring breaking news, post often. Readers expect it. Engagement increases.
Be transparent about who’s posting. Tag the person posting, or indicate in the text.
Pages allow targeted distribution based on gender, age, location, language, etc.
Source: Facebook + Journalists, July 2011
Friday, March 22, 13
Let’s Get Engaged
FACEBOOK: PagesDuring breaking news, post often. Readers expect it. Engagement increases.
Be transparent about who’s posting. Tag the person posting, or indicate in the text.
Pages allow targeted distribution based on gender, age, location, language, etc.
Provide a behind-the-scenes look
Source: Facebook + Journalists, July 2011
Friday, March 22, 13
Let’s Get Engaged
FACEBOOK: Crowdsourcing
Source: Facebook + Journalists, July 2011
Friday, March 22, 13
Let’s Get Engaged
FACEBOOK: CrowdsourcingCrowdsourcing is using the “crowd” to provide ideas, sources, information and leads.
Source: Facebook + Journalists, July 2011
Friday, March 22, 13
Let’s Get Engaged
FACEBOOK: CrowdsourcingCrowdsourcing is using the “crowd” to provide ideas, sources, information and leads.
Submitted content
Source: Facebook + Journalists, July 2011
Friday, March 22, 13
Let’s Get Engaged
FACEBOOK: CrowdsourcingCrowdsourcing is using the “crowd” to provide ideas, sources, information and leads.
Submitted content
Enlisting readers in the process
Source: Facebook + Journalists, July 2011
Friday, March 22, 13
Let’s Get Engaged
FACEBOOK: CrowdsourcingCrowdsourcing is using the “crowd” to provide ideas, sources, information and leads.
Submitted content
Enlisting readers in the process
Story ideas
Source: Facebook + Journalists, July 2011
Friday, March 22, 13
Let’s Get Engaged
FACEBOOK: CrowdsourcingCrowdsourcing is using the “crowd” to provide ideas, sources, information and leads.
Submitted content
Enlisting readers in the process
Story ideas
Direct access to the source (source available to respond to questions via Facebook, etc.)
Source: Facebook + Journalists, July 2011
Friday, March 22, 13
Let’s Get Engaged
FACEBOOK: CrowdsourcingCrowdsourcing is using the “crowd” to provide ideas, sources, information and leads.
Submitted content
Enlisting readers in the process
Story ideas
Direct access to the source (source available to respond to questions via Facebook, etc.)
Using Questions feature for high engagement
Source: Facebook + Journalists, July 2011
Friday, March 22, 13
Let’s Get Engaged
FACEBOOK: CrowdsourcingCrowdsourcing is using the “crowd” to provide ideas, sources, information and leads.
Submitted content
Enlisting readers in the process
Story ideas
Direct access to the source (source available to respond to questions via Facebook, etc.)
Using Questions feature for high engagement
Let viewers decide content
Source: Facebook + Journalists, July 2011
Friday, March 22, 13
Let’s Get Engaged
FACEBOOK: Other items
Source: Facebook + Journalists, July 2011
Friday, March 22, 13
Let’s Get Engaged
FACEBOOK: Other itemsFeeds don’t work. They’re impersonal and automated. Readers engage when they know a person is behind the post.
Source: Facebook + Journalists, July 2011
Friday, March 22, 13
Let’s Get Engaged
FACEBOOK: Other itemsFeeds don’t work. They’re impersonal and automated. Readers engage when they know a person is behind the post.
Find sources or discover connections with Graph Search (friends or people who like a topic or have photos posted).
Source: Facebook + Journalists, July 2011
Friday, March 22, 13
Let’s Get Engaged
FACEBOOK: Other itemsFeeds don’t work. They’re impersonal and automated. Readers engage when they know a person is behind the post.
Find sources or discover connections with Graph Search (friends or people who like a topic or have photos posted).
Search public updates.
Source: Facebook + Journalists, July 2011
Friday, March 22, 13
Let’s Get Engaged
FACEBOOK: Other itemsFeeds don’t work. They’re impersonal and automated. Readers engage when they know a person is behind the post.
Find sources or discover connections with Graph Search (friends or people who like a topic or have photos posted).
Search public updates.
Search administrators of Groups.
Source: Facebook + Journalists, July 2011
Friday, March 22, 13
Let’s Get Engaged
FACEBOOK: Other itemsFeeds don’t work. They’re impersonal and automated. Readers engage when they know a person is behind the post.
Find sources or discover connections with Graph Search (friends or people who like a topic or have photos posted).
Search public updates.
Search administrators of Groups.
Videocalling for interviews
Source: Facebook + Journalists, July 2011
Friday, March 22, 13
Let’s Get Engaged
FACEBOOK: Other itemsFeeds don’t work. They’re impersonal and automated. Readers engage when they know a person is behind the post.
Find sources or discover connections with Graph Search (friends or people who like a topic or have photos posted).
Search public updates.
Search administrators of Groups.
Videocalling for interviews
facebook.com/journalists
Source: Facebook + Journalists, July 2011
Friday, March 22, 13
Let’s Get Engaged
FACEBOOK: What you should do
Friday, March 22, 13
Let’s Get Engaged
FACEBOOK: What you should doBuild a network of “Likes,” because you will have a broader network for sharing.
Friday, March 22, 13
Let’s Get Engaged
FACEBOOK: What you should doBuild a network of “Likes,” because you will have a broader network for sharing.
Use Insights to determine when the best time of day is for posting.
Friday, March 22, 13
Let’s Get Engaged
FACEBOOK: What you should doBuild a network of “Likes,” because you will have a broader network for sharing.
Use Insights to determine when the best time of day is for posting.
Mid-day, 6 p.m., and late night are best, though your community’s peak may vary.
Friday, March 22, 13
Let’s Get Engaged
FACEBOOK: What you should doBuild a network of “Likes,” because you will have a broader network for sharing.
Use Insights to determine when the best time of day is for posting.
Mid-day, 6 p.m., and late night are best, though your community’s peak may vary.
You want engagement, which means you must improve reach. Get more “likes” for your page.
Friday, March 22, 13
Let’s Get Engaged
FACEBOOK: What you should doBuild a network of “Likes,” because you will have a broader network for sharing.
Use Insights to determine when the best time of day is for posting.
Mid-day, 6 p.m., and late night are best, though your community’s peak may vary.
You want engagement, which means you must improve reach. Get more “likes” for your page.
Use a long post.
Friday, March 22, 13
Let’s Get Engaged
FACEBOOK: What you should doBuild a network of “Likes,” because you will have a broader network for sharing.
Use Insights to determine when the best time of day is for posting.
Mid-day, 6 p.m., and late night are best, though your community’s peak may vary.
You want engagement, which means you must improve reach. Get more “likes” for your page.
Use a long post.
Ask a question.
Friday, March 22, 13
Let’s Get Engaged
FACEBOOK: What you should doBuild a network of “Likes,” because you will have a broader network for sharing.
Use Insights to determine when the best time of day is for posting.
Mid-day, 6 p.m., and late night are best, though your community’s peak may vary.
You want engagement, which means you must improve reach. Get more “likes” for your page.
Use a long post.
Ask a question.
Include a thumbnail or photo.
Friday, March 22, 13
Let’s Get Engaged
Friday, March 22, 13
Let’s Get Engaged
GOOGLE+ and LinkedIn: Definition and statistics
Friday, March 22, 13
Let’s Get Engaged
GOOGLE+ and LinkedIn: Definition and statisticsGoogle+ allows a Google user to both follow and be followed online. The user has the ability to group followers in “circles” and determine what information is shared with each circle. People are not told the circle in which they are grouped.
Friday, March 22, 13
Let’s Get Engaged
GOOGLE+ and LinkedIn: Definition and statisticsGoogle+ allows a Google user to both follow and be followed online. The user has the ability to group followers in “circles” and determine what information is shared with each circle. People are not told the circle in which they are grouped.
Additional features: ability to save items to read later (compared to a linear stream of information), video chat in “hangouts,” integration with Google products like Gmail, Google Drive and YouTube.
Friday, March 22, 13
Let’s Get Engaged
GOOGLE+ and LinkedIn: Definition and statisticsGoogle+ allows a Google user to both follow and be followed online. The user has the ability to group followers in “circles” and determine what information is shared with each circle. People are not told the circle in which they are grouped.
Additional features: ability to save items to read later (compared to a linear stream of information), video chat in “hangouts,” integration with Google products like Gmail, Google Drive and YouTube.
LinkedIn is a social networking website for people in professional occupations.
Friday, March 22, 13
Let’s Get Engaged
GOOGLE+: Definition, statistics and uses
Friday, March 22, 13
Let’s Get Engaged
GOOGLE+: Definition, statistics and usesGoogle+ launched June 28, 2011. As of December 2012, it had more than 500 million users.
Friday, March 22, 13
Let’s Get Engaged
GOOGLE+: Definition, statistics and usesGoogle+ launched June 28, 2011. As of December 2012, it had more than 500 million users.
Google+ now has pages for businesses.
Friday, March 22, 13
Let’s Get Engaged
GOOGLE+: Definition, statistics and usesGoogle+ launched June 28, 2011. As of December 2012, it had more than 500 million users.
Google+ now has pages for businesses.
“Hangouts” could become the next focus group, group interview or way to interact with reporters or sources.
Friday, March 22, 13
Let’s Get Engaged
GOOGLE+: Definition, statistics and usesGoogle+ launched June 28, 2011. As of December 2012, it had more than 500 million users.
Google+ now has pages for businesses.
“Hangouts” could become the next focus group, group interview or way to interact with reporters or sources.
“Sparks” allows a user to identify interest areas, and Google will suggest items — like a pre-search.
Friday, March 22, 13
Let’s Get Engaged
GOOGLE+: Definition, statistics and usesGoogle+ launched June 28, 2011. As of December 2012, it had more than 500 million users.
Google+ now has pages for businesses.
“Hangouts” could become the next focus group, group interview or way to interact with reporters or sources.
“Sparks” allows a user to identify interest areas, and Google will suggest items — like a pre-search.
The +1 button allows users to recommend items.
Friday, March 22, 13
Let’s Get Engaged
GOOGLE+: Definition, statistics and usesGoogle+ launched June 28, 2011. As of December 2012, it had more than 500 million users.
Google+ now has pages for businesses.
“Hangouts” could become the next focus group, group interview or way to interact with reporters or sources.
“Sparks” allows a user to identify interest areas, and Google will suggest items — like a pre-search.
The +1 button allows users to recommend items.
Content can be downloaded.
Friday, March 22, 13
Let’s Get Engaged
LinkedIn: Uses
Friday, March 22, 13
Let’s Get Engaged
LinkedIn: UsesLinkedIn launched May 5, 2003, and has 200 million active users.
Friday, March 22, 13
Let’s Get Engaged
LinkedIn: UsesLinkedIn launched May 5, 2003, and has 200 million active users.
LinkedIn allows users to build and maintain contacts, upload a résumé, seek jobs, subscribe to and distribute/share content, and participate in discussion groups.
Friday, March 22, 13
Let’s Get Engaged
Friday, March 22, 13
Let’s Get Engaged
TWITTER: Definition and statistics
Friday, March 22, 13
Let’s Get Engaged
TWITTER: Definition and statisticsTwitter is a microblogging website with mobile apps that provides 140-character updates. Users can have followers, follow others and be part of lists. Non-users can search or see public tweets. Twitter turned 7 in March 2013.
Friday, March 22, 13
Let’s Get Engaged
TWITTER: Definition and statisticsTwitter is a microblogging website with mobile apps that provides 140-character updates. Users can have followers, follow others and be part of lists. Non-users can search or see public tweets. Twitter turned 7 in March 2013.
140 million active users and 340 million tweets per day. Average user has tweeted 307 times and has 51 followers. 62 percent of users are age 18-34.
Friday, March 22, 13
Let’s Get Engaged
TWITTER: Definition and statisticsTwitter is a microblogging website with mobile apps that provides 140-character updates. Users can have followers, follow others and be part of lists. Non-users can search or see public tweets. Twitter turned 7 in March 2013.
140 million active users and 340 million tweets per day. Average user has tweeted 307 times and has 51 followers. 62 percent of users are age 18-34.
32 percent of all Internet users are using Twitter, and half of those are by mobile device.
Friday, March 22, 13
Let’s Get Engaged
TWITTER: Definition and statisticsTwitter is a microblogging website with mobile apps that provides 140-character updates. Users can have followers, follow others and be part of lists. Non-users can search or see public tweets. Twitter turned 7 in March 2013.
140 million active users and 340 million tweets per day. Average user has tweeted 307 times and has 51 followers. 62 percent of users are age 18-34.
32 percent of all Internet users are using Twitter, and half of those are by mobile device.
A hashtag is a term used to tag a post for search. It includes the # sign and a word, phrase or abbreviation.
Friday, March 22, 13
Let’s Get Engaged
TWITTER: Uses
Friday, March 22, 13
Let’s Get Engaged
TWITTER: UsesThe main uses for Twitter are distribution, engagement and monitoring.
Friday, March 22, 13
Let’s Get Engaged
TWITTER: UsesThe main uses for Twitter are distribution, engagement and monitoring.
Build a network of relevant followers (and people to follow). Interact with them in the ways below.
Friday, March 22, 13
Let’s Get Engaged
TWITTER: UsesThe main uses for Twitter are distribution, engagement and monitoring.
Build a network of relevant followers (and people to follow). Interact with them in the ways below.
Share content or refer users to content.
Friday, March 22, 13
Let’s Get Engaged
TWITTER: UsesThe main uses for Twitter are distribution, engagement and monitoring.
Build a network of relevant followers (and people to follow). Interact with them in the ways below.
Share content or refer users to content.
Engage with users: ask/answer questions, clarify, respond to criticism, get ideas.
Friday, March 22, 13
Let’s Get Engaged
TWITTER: UsesThe main uses for Twitter are distribution, engagement and monitoring.
Build a network of relevant followers (and people to follow). Interact with them in the ways below.
Share content or refer users to content.
Engage with users: ask/answer questions, clarify, respond to criticism, get ideas.
Monitor what others are tweeting about to get leads, ideas and sources.
Friday, March 22, 13
Let’s Get Engaged
TWITTER: UsesThe main uses for Twitter are distribution, engagement and monitoring.
Build a network of relevant followers (and people to follow). Interact with them in the ways below.
Share content or refer users to content.
Engage with users: ask/answer questions, clarify, respond to criticism, get ideas.
Monitor what others are tweeting about to get leads, ideas and sources.
Curate tweets as basis for a sidebar in print or online.
Friday, March 22, 13
Let’s Get Engaged
Friday, March 22, 13
Let’s Get Engaged
INSTAGRAM / TUMBLR / FLICKR: Definition and statistics
Friday, March 22, 13
Let’s Get Engaged
INSTAGRAM / TUMBLR / FLICKR: Definition and statisticsInstagram is a social photo-sharing site with mobile integration. It is owned by Facebook. User takes a photo, applies a filter, selects location and shares with the audience (including other platforms).
Friday, March 22, 13
Let’s Get Engaged
INSTAGRAM / TUMBLR / FLICKR: Definition and statisticsInstagram is a social photo-sharing site with mobile integration. It is owned by Facebook. User takes a photo, applies a filter, selects location and shares with the audience (including other platforms).
Tumblr is a microblogging platform and social networking website where users can post multimedia and follow others’ blogs.
Friday, March 22, 13
Let’s Get Engaged
INSTAGRAM / TUMBLR / FLICKR: Definition and statisticsInstagram is a social photo-sharing site with mobile integration. It is owned by Facebook. User takes a photo, applies a filter, selects location and shares with the audience (including other platforms).
Tumblr is a microblogging platform and social networking website where users can post multimedia and follow others’ blogs.
Flickr is a photo/image-sharing site.
Friday, March 22, 13
Let’s Get Engaged
Friday, March 22, 13
Let’s Get Engaged
VIMEO / YOUTUBE / FLICKR: Definition and statistics
Friday, March 22, 13
Let’s Get Engaged
VIMEO / YOUTUBE / FLICKR: Definition and statisticsVimeo and YouTube are video-sharing websites.
Friday, March 22, 13
Let’s Get Engaged
VIMEO / YOUTUBE / FLICKR: Definition and statisticsVimeo and YouTube are video-sharing websites.
Flickr is a photo/image-sharing site.
Friday, March 22, 13
Let’s Get Engaged
PHOTO/VIDEO BLOGGING SITES: Uses
Friday, March 22, 13
Let’s Get Engaged
PHOTO/VIDEO BLOGGING SITES: UsesVimeo and YouTube channels can be utilized for sharing extra video from a news story; a behind-the-scenes look at the journalist’s job; or to interact with users, like responding to queries.
Friday, March 22, 13
Let’s Get Engaged
PHOTO/VIDEO BLOGGING SITES: UsesVimeo and YouTube channels can be utilized for sharing extra video from a news story; a behind-the-scenes look at the journalist’s job; or to interact with users, like responding to queries.
Instagram, Tumblr and Flickr can be used in some of the same ways but with still images.
Friday, March 22, 13
Let’s Get Engaged
PHOTO/VIDEO BLOGGING SITES: UsesVimeo and YouTube channels can be utilized for sharing extra video from a news story; a behind-the-scenes look at the journalist’s job; or to interact with users, like responding to queries.
Instagram, Tumblr and Flickr can be used in some of the same ways but with still images.
All can also be used to search for sources or monitor what people are talking about or find interesting.
Friday, March 22, 13
Let’s Get Engaged
PHOTO/VIDEO BLOGGING SITES: UsesVimeo and YouTube channels can be utilized for sharing extra video from a news story; a behind-the-scenes look at the journalist’s job; or to interact with users, like responding to queries.
Instagram, Tumblr and Flickr can be used in some of the same ways but with still images.
All can also be used to search for sources or monitor what people are talking about or find interesting.
200 million videos are watched on YouTube every hour!
Friday, March 22, 13
Let’s Get Engaged
PHOTO/VIDEO BLOGGING SITES: Statistics
Friday, March 22, 13
Let’s Get Engaged
PHOTO/VIDEO BLOGGING SITES: StatisticsInstagram has 100 million monthly active users.
Friday, March 22, 13
Let’s Get Engaged
PHOTO/VIDEO BLOGGING SITES: StatisticsInstagram has 100 million monthly active users.
40 million photos are uploaded to Instagram daily.
Friday, March 22, 13
Let’s Get Engaged
PHOTO/VIDEO BLOGGING SITES: StatisticsInstagram has 100 million monthly active users.
40 million photos are uploaded to Instagram daily.
Users can like a photo and share (also embedded within Facebook).
Friday, March 22, 13
Let’s Get Engaged
PHOTO/VIDEO BLOGGING SITES: StatisticsInstagram has 100 million monthly active users.
40 million photos are uploaded to Instagram daily.
Users can like a photo and share (also embedded within Facebook).
Instagram records more than 8,500 likes and 1,000 comments — per second.
Friday, March 22, 13
Let’s Get Engaged
Friday, March 22, 13
Let’s Get Engaged
GEOLOCATION APPS: Definition and statistics
Friday, March 22, 13
Let’s Get Engaged
GEOLOCATION APPS: Definition and statisticsTypically, geolocation apps do two things:
Friday, March 22, 13
Let’s Get Engaged
GEOLOCATION APPS: Definition and statisticsTypically, geolocation apps do two things:
They report your location to other users.
Friday, March 22, 13
Let’s Get Engaged
GEOLOCATION APPS: Definition and statisticsTypically, geolocation apps do two things:
They report your location to other users.
They associate real-world locations (such as restaurants and events) to your location.
Friday, March 22, 13
Let’s Get Engaged
GEOLOCATION APPS: Definition and statisticsTypically, geolocation apps do two things:
They report your location to other users.
They associate real-world locations (such as restaurants and events) to your location.
These apps use the GPS chip in a phone or mobile device to determine location.
Friday, March 22, 13
Let’s Get Engaged
GEOLOCATION APPS: Definition and statisticsTypically, geolocation apps do two things:
They report your location to other users.
They associate real-world locations (such as restaurants and events) to your location.
These apps use the GPS chip in a phone or mobile device to determine location.
Apps like Foursquare allow users to “check in” at a location. Sometimes businesses will offer deals for checking in.
Friday, March 22, 13
Let’s Get Engaged
GEOLOCATION: Uses
Friday, March 22, 13
Let’s Get Engaged
GEOLOCATION: UsesJournalists can use geolocation apps to see who has checked in at a location or event.
Friday, March 22, 13
Let’s Get Engaged
GEOLOCATION: UsesJournalists can use geolocation apps to see who has checked in at a location or event.
Use the apps to monitor buzz or develop story ideas.
Friday, March 22, 13
Let’s Get Engaged
GEOLOCATION: UsesJournalists can use geolocation apps to see who has checked in at a location or event.
Use the apps to monitor buzz or develop story ideas.
Some mobile apps like Yelp! allow users to post reviews of businesses.
Friday, March 22, 13
Let’s Get Engaged
GEOLOCATION: UsesJournalists can use geolocation apps to see who has checked in at a location or event.
Use the apps to monitor buzz or develop story ideas.
Some mobile apps like Yelp! allow users to post reviews of businesses.
Combine geolocation with other mobile device-based tools such as QR codes or Groupons.
Friday, March 22, 13
Let’s Get Engaged
Friday, March 22, 13
Let’s Get Engaged
PINTEREST: Uses
Friday, March 22, 13
Let’s Get Engaged
PINTEREST: UsesPinterest is a “virtual pinboard,” where users can organize and share items they find online. They can browse pinboards created by other users to discover new things and shared interests. It’s the third-largest social network, behind Facebook and Twitter.
Friday, March 22, 13
Let’s Get Engaged
PINTEREST: UsesPinterest is a “virtual pinboard,” where users can organize and share items they find online. They can browse pinboards created by other users to discover new things and shared interests. It’s the third-largest social network, behind Facebook and Twitter.
Home, Arts and Crafts and Style/Fashion are the most popular categories.
Friday, March 22, 13
Let’s Get Engaged
PINTEREST: UsesPinterest is a “virtual pinboard,” where users can organize and share items they find online. They can browse pinboards created by other users to discover new things and shared interests. It’s the third-largest social network, behind Facebook and Twitter.
Home, Arts and Crafts and Style/Fashion are the most popular categories.
Top five sources for pins are Etsy, Google, Flickr, Tumblr and weheartit.
Friday, March 22, 13
Let’s Get Engaged
PINTEREST: UsesPinterest is a “virtual pinboard,” where users can organize and share items they find online. They can browse pinboards created by other users to discover new things and shared interests. It’s the third-largest social network, behind Facebook and Twitter.
Home, Arts and Crafts and Style/Fashion are the most popular categories.
Top five sources for pins are Etsy, Google, Flickr, Tumblr and weheartit.
The site is three years old and has 48.7 million active users (ahead of Tumblr).
Friday, March 22, 13
Let’s Get Engaged
PINTEREST: Uses
Friday, March 22, 13
Let’s Get Engaged
PINTEREST: UsesOver 80% of pins are re-pins.
Friday, March 22, 13
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PINTEREST: UsesOver 80% of pins are re-pins.
That means content is shared and re-shared. The viral aspect of Pinterest contributed to its rapid growth.
Friday, March 22, 13
Let’s Get Engaged
PINTEREST: UsesOver 80% of pins are re-pins.
That means content is shared and re-shared. The viral aspect of Pinterest contributed to its rapid growth.
It’s another tool to curate the Web — and show, not just tell. A user gathers and bundles images and ideas from multiple sources.
Friday, March 22, 13
Let’s Get Engaged
PINTEREST: UsesOver 80% of pins are re-pins.
That means content is shared and re-shared. The viral aspect of Pinterest contributed to its rapid growth.
It’s another tool to curate the Web — and show, not just tell. A user gathers and bundles images and ideas from multiple sources.
Browse. Listen/monitor.
Friday, March 22, 13
Let’s Get Engaged
PINTEREST: UsesOver 80% of pins are re-pins.
That means content is shared and re-shared. The viral aspect of Pinterest contributed to its rapid growth.
It’s another tool to curate the Web — and show, not just tell. A user gathers and bundles images and ideas from multiple sources.
Browse. Listen/monitor.
Curate a pinboard of resources. Top 10 lists. Photo of the Day.
Friday, March 22, 13
Let’s Get Engaged
PINTEREST: UsesOver 80% of pins are re-pins.
That means content is shared and re-shared. The viral aspect of Pinterest contributed to its rapid growth.
It’s another tool to curate the Web — and show, not just tell. A user gathers and bundles images and ideas from multiple sources.
Browse. Listen/monitor.
Curate a pinboard of resources. Top 10 lists. Photo of the Day.
Share the news.
Friday, March 22, 13
Let’s Get Engaged
Other digital media tools
Friday, March 22, 13
Let’s Get Engaged
Other digital media toolsDelicious: Social bookmarking
Friday, March 22, 13
Let’s Get Engaged
Other digital media toolsDelicious: Social bookmarking
Storify: A website that allows curation and combination of multiple elements from social media (like tweets, Facebook status updates, etc.)
Friday, March 22, 13
Let’s Get Engaged
Other digital media toolsDelicious: Social bookmarking
Storify: A website that allows curation and combination of multiple elements from social media (like tweets, Facebook status updates, etc.)
Evernote: Keep track of many bits of information from multiple formats
Friday, March 22, 13
Let’s Get Engaged
Other digital media toolsDelicious: Social bookmarking
Storify: A website that allows curation and combination of multiple elements from social media (like tweets, Facebook status updates, etc.)
Evernote: Keep track of many bits of information from multiple formats
Snapchat: Share photos with a limited circle of friends. The photos are only visible temporarily.
Friday, March 22, 13
Let’s Get Engaged
How will you utilize these powerful new tools?
Friday, March 22, 13
Let’s Get Engaged
How will you utilize these powerful new tools?
They are evolving rapidly.
Friday, March 22, 13
Let’s Get Engaged
How will you utilize these powerful new tools?
They are evolving rapidly.
Research data are becoming available, which will prove valuable to how journalists use the tools effectively.
Friday, March 22, 13
Let’s Get Engaged
Questions?
Friday, March 22, 13
Let’s Get Engaged
Questions?Find this presentation at slideshare.net/loganaimone
Friday, March 22, 13
Let’s Get Engaged
Questions?Find this presentation at slideshare.net/loganaimone
Email me at [email protected]
Friday, March 22, 13