Let's Do A Culture Hack on Global Warming

Download Let's Do A Culture Hack on Global Warming

Post on 21-Apr-2017




0 download

Embed Size (px)


<ul><li><p>Lets do a Culture Hack on Global Warming*(Winning Ideas, Memes, and Cultural Change)</p><p>*A conversation with Joe Brewer</p></li><li><p>A meme is:</p><p>Any idea, story, or behavior that spreads </p><p>from one mind to another.</p><p>(The Social DNA of culture)</p></li><li><p>The Majority of People </p><p>Tiny Portion Acting on Global </p><p>Warming </p><p>Statement of the Problem:</p><p>Most people dont speak or act on the threat of </p><p>global warming.</p><p>What is the big turn off that keeps the majority </p><p>from spreading solutions?</p></li><li><p>~1,000 Climate Memes</p><p>We gathered lots of memes from social media and interviews, </p><p>ran them through our rube goldbergresearch apparatus...*</p><p>Keep going to see what we found!</p><p>*http://www.climatememe.org</p><p>http://www.climatememe.orghttp://www.climatememe.org</p></li><li><p>Global Warming is going to </p><p>KILL you!!!!</p></li><li><p>The future is going to be sh*t...</p></li><li><p>Shut up and go away!</p></li><li><p>The Psychological Drivers of Meme Spreading*</p><p>*http://www.climatememe.org</p><p>(Note the lack of focus on empowerment or solutions.)</p><p>These were the unresolved tensions that prompted </p><p>people to speak out. </p><p>http://www.climatememe.orghttp://www.climatememe.org</p></li><li><p>This causes emotional trauma!</p><p>(The opposite of what we need)</p></li><li><p>Imagine if this was your product...</p><p>Would it sell as easily as sugar water?</p><p>Not likely.</p></li><li><p>We found these antidote memes:</p><p>Spread them to heal society!</p></li><li><p>Answer? Study winning ideas!(memes)</p><p>How do we do it?</p></li><li><p>What is a winning idea?</p><p> A benchmark for defining social reality Goes mainstream Becomes a widely held belief Building block for other ideas Lock in of community resources</p><p>A winning idea is (1) a self-reproducing unit of culture that (2) is able to persist in time and (3) draw significant amounts of cultural resources </p><p>from the environment. </p></li><li><p>God as Punisher</p><p>An example... the love meme</p><p>Loving God</p><p>Extend to Women and </p><p>Tribal Other</p><p>Extend to Non-HumanCompanions</p><p>Extend to Nature</p></li><li><p>The Majority of People </p><p>Tiny Portion Acting on Global </p><p>Warming </p><p>For global warming look here!</p><p>Focus on what spreads well in the mainstream culture. </p><p>Learn from it. </p><p>Mimic success and spread solutions...</p></li><li><p>This is a healing mind virus that spread well...</p><p>What can we learn from it?</p></li><li><p>Culture Hack a la mode(a recipe for change)</p><p>1. Add some healing juju (better memes)2. Stir in social connectivity3. Warm until shared identity rises</p><p> Then share with friends!*</p><p>*Serves 7-9 billion</p></li><li><p>This is how we can hack the discourse on global warming.</p><p>Wanna play? Lets do it together!</p><p>Text</p><p>http://www.changestrategistforhumanity.com</p><p>http://www.changestrategistforhumanity.comhttp://www.changestrategistforhumanity.com</p></li></ul>