PRUDENCE FUND(An Open-ended Balanced Scheme)

Toll-free no.: 1800 3010 6767/1800 419 7676

*Investors should consult their financial advisers if in doubt about whether the product is suitable for them.

This product is suitable for investors who are seeking*:

periodic income with capital appreciation and prevention of capital erosion over long term

investment predominantly in equity and equity-related instruments with balance exposure to debt and money market instruments

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Let experience guide you.Presenting HDFC Prudence Fund, which invests in a combination of equity and debt instruments, and has a rich experience of managing investors’ savings for over 23 years. Over these years, it has successfully withstood market fluctuations, proving itself to be a fund you can trust.

So invest in experience and give your money the guiding hand it deserves.

^Past performance may or may not be sustained in the future.

Inception date: 1st February, 1994.

HDFC PRUDENCE FUND(An Open - ended Balanced Scheme)

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Two key objectives of any individual investor• Growth of capital – Through Equities• Stability of capital – Through DebtHDFC Prudence Fund is ideal to achieve both these objectives through one Fund. Salient Features HDFC Prudence Fund is a balanced fund which invests in both equities and debt instruments. Key factors of asset allocation between equities & debt amongst others are valuations, growth outlook, interest rates, etc. Current asset allocation is 74.24% equity and 25.76% debt securities and money market instruments as on 31st March, 2017.

• Equity strategy – Clear long term focus – Multi cap strategy, flexibility to invest in small/mid/ large cap stocks – Focus on good quality companies – Effective diversification of portfolio• Debt Strategy – Portfolio duration is actively managed based on outlook for interest rates with a 2-3 year view – Strong preference for good credit qualityThe current investment strategy is subject to change depending on the market conditions.

• With an AUM of over ` 20,000 Cr. as on 31st March 2017, HDFC Prudence Fund is the largest Balanced Fund in India. (Source: AMFI India)

• An investment of `10,000 in the Fund during its inception in February 1994 would have become `5,91,565 as on 31st March 2017. A similar

investment in NIFTY 50, the Scheme’s additional benchmark would have become `74,588. This works out to a CAGR of 19.25% p.a. since inception for the Fund and 9.06% p.a. for NIFTY 50 Index#.

• HDFC Prudence Fund is “a Fund that has seen it all” having sailed through events like Asian crisis of the late 1990s, the tech bubble in 2000, several elections, Lehman crisis, scams like 2G, coal, etc. and recent global events like China slowdown, PIIGS, Greece crisis, US rate hike, etc. and yet has been successful in wealth creation.

• A study of performance of the Fund since inception shows that any 5 year holding period checked on a daily basis would not have resulted in capital erosion##.

• The Fund has paid dividends in each of last 18 years (since 1999 when Fund turned open ended).

• Launched as Centurion Prudence Fund in January 1994, it was renamed as Zurich India Prudence Fund and finally HDFC Prudence Fund in June 2003.

• The Fund Manager of HDFC Prudence Fund has never changed since its inception in 1994. Prashant Jain has been managing the Fund for more than 23 years, the longest for any single fund by a fund manager in India.

Past performance may or may not be sustained in the future.

#Please refer to the section “Product Performance Summary for complete performance details. ##Based on data of daily rolling returns of HDFC Prudence Fund since inception till 31st March 2017 over different holding periods. Date of inception of the Scheme: 1st Feb 1994.

Fund Manager:Prashant Jain(Dedicated Fund Manager for Overseas Investments: Rakesh Vyas)

Plan/Option

Exit Load

MinimumApplicationAmount

Scheme Features:Investment Plans:• Regular Plan & Direct PlanInvestment Options: (Under Each Plan)

Growth & Dividend. Dividend Option offers Payout and Reinvestment facility. Under the Dividend Option, the Scheme has a monthly frequency for dividend distribution.

Purchase: ` 5,000 and any amount thereafterAdditional Purchase: `1,000 and any amount thereafter

• In respect of each purchase / switch-in of units, upto 15% of the units may be redeemed without any exit load from the date of allotment

• Any redemption in excess of the above limit shall be subject to the following exit load:

- Exit load of 1.00% is payable if units are redeemed / switched-out within 1 year from the date of allotment of units

• No Exit load is payable if units are redeemed / switched out after 1 year from the date of allotment

• In case of Systematic Transactions such as SIP, GSIP, STP, Flex STP, Swing STP, Flexindex Exit Load, if any, prevailing on the date of registration/enrolment shall be levied

For further details, please refer to Scheme Information Document and Key Information Memorandum

Did You Know?

HDFC PRUDENCE FUND(An Open - ended Balanced Scheme)

Dividend History: • The Fund has paid dividends in each of last 18 years (since 1999 when fund turned open ended) • Total dividends paid in last 18 years aggregate to ` 60.70 per unit

1999

2000

2001

2002

2003

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2.0

1.5

0.9

1.0

2.0

3.0

1.5

5.0

5.0

5.0

5.0

2.5

3.5

3.5

3.5

3.0

3.0

3.5

17.7

15.2

12.7

13.9

18.7

23.7

20.2

25.3

30.5

32.5

33.5

17.4

31.2

31.3

29.5

27.5

25.7

35.4

11.3%

9.9%

7.1%

7.2%

10.7%

12.7%

7.4%

19.8%

16.4%

15.4%

14.9%

14.4%

11.2%

11.2%

11.9%

10.9%

11.7%

9.9%

Dividend Yield (%)Dividend per unit (`) NAV (Record Date `)

Jan-16

Feb-16

Feb-16*

Mar-16

Apr-16

May-16

Jun-16

July-16

Aug-16

Sept-16

Oct-16

Nov-16

Dec-16

Jan-17

Feb-17

Mar-17

0.3

0.3

1.8

0.3

0.3

0.3

0.3

0.3

0.3

0.3

0.3

0.3

0.3

0.3

0.3

0.3

29.3

24.6

24.6

26.9

28.2

27.4

28.4

30.0

30.1

30.6

31.4

29.8

28.3

30.2

30.5

30.8

1%

1%

7%

1%

1%

1%

1%

1%

1%

1%

1%

1%

1%

1%

1%

1%

Dividend Yield (%)Dividend per unit (`)Monthly DividendSince Jan 2016

• The dividend frequency has been changed to monthly dividend since January 2016

* Special Dividend. ^Past performance may or may not be sustained in the future. There is no assurance or guarantee to the unit holders as to the rate/quantum of dividend distribution nor that the dividends will be paid regularly. All dividends are on face value of `10 per Unit. After payment of the dividend, the per Unit NAV falls to the extent of the payout and statutory levy, if any. Please log on to www.hdfcfund.com for Record Date-wise listing of dividends declared.

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Data as on 31st March, 2017. Reference made to S&P BSE SENSEX is only for easy understanding of market movement. The benchmark for this Fund is CRISIL Balanced Fund - Aggressive Index. Past performance may or may not be sustained in the future. Refer section Product Performance Summary for complete performance details.

The Fund that has seen it all !

HDFC Prudence FundRs 5.9 lacs

S&P BSE SENSEXRs 0.75 lacs

CRISIL BALANCED FUND - AGGRESSIVE INDEX Rs 0.59 lacs

HDFC Prudence Fund

SENSEX

CRISIL Balanced Fund Index

Valu

e of

Rs.

10,0

00 in

vest

ed in

199

4

Rs inLacs

93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17

6

5.5

5

4.5

4

3.5

3

2.5

2

1.5

1

0.5

0

Asian Crisis

9/11 KP Scam: IT Down ~80%

Tech Bubble

BJP Loses Election

Lehman Crises Satyam Scam

Clear Majority for BJP

US Rate Hike, China Slowdown andCommodity Crash

Demonitization, GST, BREXIT, Trump as US President

QE3 Taper Worry

2nd Term for UPA

2G, CG, Coal scam, etc.

Pokhran II

NAV (Record Date `)

SIP Performance SIP Investment Returns Since 15 year 10 year 5 year 3 year 1 year Inception SIP SIP SIP SIP SIP

Total Amount Invested (` ‘000) 2,780.00 1,800.00 1,200.00 600.00 360.00 120.00

Mkt Value as on March 31, 2017 (` ‘000) $$ 50,664.98 9,190.25 2,792.26 937.59 447.77 136.29

Returns (Annualised) (%) $$ 20.83 19.55 16.12 17.91 14.71 26.24

Benchmark Returns (Annualised) (%) # N.A. 11.39 9.75 10.97 9.26 14.83

Additional Benchmark Returns (Annualised) (%) ## 11.91 13.16 9.73 11.15 8.38 17.97

Past performance may or may not be sustained in the future. # CRISIL Balanced Fund - Aggressive Index ## NIFTY 50 Index. $$ All dividends declared prior to the splitting of the Scheme into Dividend & Growth Options are assumed to be reinvested in the units of the Scheme at the then prevailing NAV (ex-dividend NAV). Assuming ` 10,000 invested systematically on the first Business Day of every month over a period of time. CAGR returns are computed after accounting for the cash flow by using XIRR method (investment internal rate of return) for Regular Plan - Growth Option. Load is not taken into consideration for computation of performance. The above investment simulation is for illustrative purposes only and should not be construed as a promise on minimum returns and safeguard of capital. The AMC / Mutual Fund is not guaranteeing or promising or forecasting any returns.

MUTUAL FUND INVESTMENTS ARE SUBJECT TO MARKET RISKS, READ ALL SCHEME RELATED DOCUMENTS CAREFULLY.4

Past performance may or may not be sustained in the future. Past performance may or may not be sustained in the future. Returns greater than 1 year period are compounded annualised (CAGR). The above returns are of regular plan - growth option. 1Benchmark. $All dividends declared prior to the splitting of the Scheme into Dividend & Growth Options are assumed to be reinvested in the units of the Scheme at the then prevailing NAV (ex-dividend NAV). +The Scheme is co-managed by Prashant Jain (Equities) and Shobhit Mehrotra (Debt).

Different plans viz. Regular Plan and Direct Plan have different expense structure. The expenses of the Direct Plan under the scheme will be lower to the extent of the distribution expenses/commission charged in the Regular Plan.

Managing Scheme since Last 1 Year Last 3 Years Last 5 Years

Other Funds Managed by Prashant Jain, Fund Manager of HDFC Prudence Fund

HDFC Equity Fund

NIFTY 500 Index1

HDFC Top 200 Fund$

S&P BSE 2001

HDFC MIP Long Term Plan+

CRISIL MIP Blended Fund Index1

19-Jun-03

19-Jun-03

26-Dec-03

30.49

23.91

30.01

22.47

16.89

12.30

17.86

15.22

16.56

14.17

13.30

11.37

15.73

13.61

14.80

13.08

11.28

9.92

SchemeHDFC Prudence Fund NAV as on March 31, 2017 ` 457.700

Period Scheme Returns Benchmark Returns Additional Value of Investment of Scheme ` 10000

(%) (%)# Benchmark Returns Scheme Benchmark Additional

(%) ## (`) (`)# Benchmark (`)##

Last 1 Year 29.53 16.10 18.55 12,953 11,610 11,855

Last 3 Years 19.93 11.36 11.01 17,260 13,812 13,684

Last 5 Years 16.25 11.11 11.60 21,250 16,945 17,324

Since Inception 19.25 N.A. 9.06 591,565 N.A. 74,588

Past performance may or may not be sustained in the future. Returns greater than 1 year period are compounded annualized (CAGR). # CRISIL Balanced Fund - Aggressive Index ## NIFTY 50 Index. N.A. Not Available. Inception Date: February 1, 1994. The Scheme is managed by Mr. Prashant Jain since June 19, 2003.

HDFC PRUDENCE FUND(An Open - ended Balanced Scheme)