lessons learned w7
TRANSCRIPT
Christian N. / Tomás V. P. / Madalena C. / George F. S. / Elise B.
LESSONS LEARNEDWEEK 7
WHAT DID WE DO?
•Landing Pages revision
•Type of Customer Relationships
•Ranking and Selecting Marketing Channels
•Hypothesis for channels tested, test done and results
•Guerilla marketing action
•Update our blog
LANDING PAGES: conversion tracking scheme
A B
Young Profession
als
Social Enterprise
s
Young Professiona
ls
Social Enterprise
s
Landing PagesTracking:
• Interest
• Demographics
• Characters• Activity
LANDING PAGES – Young Professionals
“The Unknown Design Genious is of creative nature! Creativity empowers individuals to create new values, such as products and styles. Currently, at junior stage, they lack of experience in spreading their work to a wide range of people.”
“Advertisers and marketers should be looking to bring new experiences to different parts of the brain. It’s a more profound idea than just dropping a billboard into a video game.”
“Advertisers and marketers should be looking to bring new experiences to different parts of the brain. It’s a more profound idea than just dropping a billboard into a video game.”
LANDING PAGES – Social Enterprises
TYPE OF CUSTOMER RELATIONSHIPS Young Professionals
Introvert
Intuition
Feeling
Perceiving
Thinking
Personal
Automated
Long-term
Transactional
Acquisition
Retention
TYPE OF CUSTOMER RELATIONSHIPS Social Enterprises
Introvert
Intuition
Feeling
Perceiving
Thinking
Personal
Automated
Long-term
Transactional
Acquisition
Retention
MARKETING CHANNELS
Scale: 1 = Low and 5 = High
1Social Media
2Websi
te
3Speaki
ngEnd.
HYPOTHESIS
Internet is the most important channel
Channels
2.0
Create a Facebook page with updated content which forward visitors to the project’s Landing Page
Get 150 likes within 2 weeks
56 likes within 4 days
HYPOTHESIS
Channels
2.0
Internet is the most important channel
Create Landing pages as a way to generate traffic and interest
Obtain 200 visitors
Pending
HYPOTHESIS
Speaking endorsement is a valuable channel to generate general awareness
Channels
2.0
Potential partners would be interested in our idea and willing to share it during in-depth interviews
More than 50% demonstrated support to move forward with the project
Validated before
GUERILLA MARKETING ACTION1
•Tree in front of SE building
•Refers to our Brand & Breathe logo
GUERILLA MARKETING ACTION1
FOR SOCIAL ENTERPRISES
•At the trunk: our name
•At the top: SE logo / name
•Refer to students
contribution with graduate
cap
GUERILLA MARKETING ACTION1
FOR STUDENTS
Do the same in
different universities
• Putting different trees
• At the top of the tree the
names of different NGO's
•Our name at the bottom
GUERILLA MARKETING ACTION
•Placing mobile walls near some known SE‘s
• Before and after our service
TWO STEPS
For example 1 day just displaying a tree and
our logo (maybe also something with the
students) and afterwards as a second step
displaying the before and after
2
GUERILLA MARKETING ACTION2
GUERILLA MARKETING ACTION
Looking someone who’s
known in the social profit
sector and has some fame or
reputation
This person could represent
our service, for example in a
short introduction movie
about our business
3
Christian N. / Tomás V. P. / Madalena C. / George F. S. / Elise B.
THANK YOU FOR LISTENING