lessons from obama’s social media campaign
TRANSCRIPT
Communication in the digital ageCommunication in the digital ageIt’s all about socialising, sharing and creating
Marco Derksen
Lessons from Obama’s Social Media Campaign
november 2009
Obama is already converting the President’s bully pulpit into a social pulpit, delivering a message that is designed to be taken up and
spread by others with the tools and techniques learned during his spread by others, with the tools and techniques learned during his campaign. Instead of relying on the traditional one-way, top-down
approach to communications, the incoming administration is harnessing the power of public engagement to influence the harnessing the power of public engagement to influence the
conversation across various spheres of cross-influence
Lessons from Obama’s Social Media Campaign4. Going where the people are
Facebook(official)
1 110
Facebook(official)
1 1101,1101,110Facebook
(“1M Strong”)587
Facebook(“1M Strong”)
587Glee
2Glee
2
MyBarackObama930
MyBarackObama930
MiMi
Twitter46
Twitter46
Black Planet490
Black Planet490
M SM S
YouTubeYouTube
MiGente
54
MiGente
54
75% of the communityMySpace
415MySpace
4156262
yexists “out there”
3.0 million contributors3.0 million contributors6.5 million online donations93% less than $10093% less than $100$80 Average online donation$$500 million raised online
Lessons from Obama’s Social Media CampaignCredits
http://www.slideshare.net/saydowin/obama-socialp yhttp://www.slideshare.net/socialmedia8/case-study-the-barack-obama-strategyhttp://www.slideshare.net/montelutz/social-pulpit-barack-obamas-social-media-toolkithttp://www csnblog nl/de-waarde-van-obamas-social-http://www.csnblog.nl/de waarde van obamas socialmedia-strategie-voor-nederlandse-politici/http://www.sg.uu.nl/prog/2009b/plug_in.html
Thanks to Igor Beuker, Paul van Veenendaal, Karlijn van den Berg, Thijs Sprangers David Nieborg Monte Lutz Adam CahillSprangers, David Nieborg, Monte Lutz, Adam Cahill