Lesson from 5 years of Lean UX

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A L M O S T E V E R Y T H I N G I V E L E A R N E D F R O M 5 Y E A R S O F L E A N U XJ E F F G O T H E L F | | J E F F @ G O T H E L F. C O | | @ J B O O G I E http://jeff@gothelf.coA G I L E + U X = H E A R T B R E A KT W O S O U L S A D R I F T I N A N O C E A N O F P R O C E S S A N D J A R G O N_ _45 Y E A R S A G O T H E P O S T T H A T S TA R T E D I T A L LL E A N U X A L L T H E TA L K SW H I C H L E D T O T H I SL E A N U X - T H E B O O K !W H I C H L E D T O T H I SL E A N U X - T H E M U S I C A L !W H I C H L E D T O T H I SL E A N U X - T H E H A S H TA G !W H I C H L E D T O T H I S#leanuxM E . O N A I R P L A N E S . A L O T.W H I C H L E D T O T H I ST W O T H I N G S E M E R G E DD E S I G N H A S T O C H A N G EW E L E A R N E D 2 T H I N G SP R O D U C T D E V E L O P M E N T H A S T O C H A N G EW E L E A R N E D 2 T H I N G S3 B I G L E A R N I N G S F O R D E S I G NA R T I FA C T S N O T A R C H I V E SD E L I V E R A B L E S A R E T E M P O R A R YR A D I C A L T R A N S PA R E N C YT H E R E A R E N O S E C R E T SI N F O R M A L I N S T E A D O F I N T E R R O G AT I O NC O N V E R S A T I O N S A S C O R E C O M M U N I C A T I O N3 B I G L E A R N I N G S F O R P R O D U C T D E V E L O P M E N TN O O N E W A S A S K I N G , S O W H AT ? T E A M S W E R E S H I P P I N G F E A T U R E SC O N T I N U O U S L E A R N I N GT H E PA C E O F L E A R N I N G H A S T O R E F L E C T M A R K E T R E A L I T I E SC O N T I N U O U S C O N V E R S AT I O NShipSenseRespondT H E O R G A N I Z AT I O N H A S T O S H I F TM O S T I M P O R TA N T H U M I L I T YN E W T O O L S , N E W W A Y S O F T H I N K I N GH O W M A N Y O F Y O U R U N A N D , W H I L E Y O U R E R U N N I N G , PA U S E , TA K E P H O T O S A L O N G T H E W AY A N D U P L O A D T H E M T O S O C I A L M E D I A ?A T Y P I C A L S U R V E Y W O U L D A S K@ J B O O G I E T H AT S A S I N I N E !A D D P H O T O S W H I L E Y O U R U N ?@ J B O O G I E Y O U R U N PA S T T H I N G ST H E F U T U R E I S U N P R E D I C TA B L E@ J B O O G I E Y O U R U N PA S T S C E N E R YT H E F U T U R E I S U N P R E D I C TA B L E@ J B O O G I E @ J B O O G I E I R A N PA S T T H I S S C E N ET H E F U T U R E I S U N P R E D I C TA B L E@ J B O O G I E @ J B O O G I E @ J B O O G I E T H E F U T U R E I S F O G G YA P O S I T I O N O F H U M I L I T Y TA K E S S M A L L R I S K SH U M I L I T YC O M P O N E N T S O F L E A N U X@ J B O O G I E @ J B O O G I E "We poured surreal amounts of money into it, yet we all thought it had no value for the customer, which was the biggest irony. Whenever anyone asked why we were doing this, the answer was, Because Jeff wants it. No one thought the feature justified the cost to the project. No one. Absolutely no one."E X P E R I M E N TAT I O NM I N I M U M V I A B L E W H A T ?E X P E R I M E N TAT I O NC O M P O N E N T S O F L E A N U X@ J B O O G I E Whats the smallest thing we can make or do to test our assumptions?I T E R AT I O NY O U R E N O T FA I L I N G , Y O U R E L E A R N I N G ( H O P E F U L LY )D ATAO B J E C T I V E M E A S U R E S O F S U C C E S SR E S E A R C H I S PA R T O F T H E C Y C L EW H Y I S I T H A P P E N I N G ? N O T J U S T W H A T S H A P P E N I N G R E S P O N S I V E N E S SC O M P O N E N T S O F L E A N U X@ J B O O G I E R E S P O N S I V E N E S SC O M P O N E N T S O F L E A N U X@ J B O O G I E D I D W E C H A N G E C U S T O M E R B E H AV I O R ?O B J E C T I V E M E A S U R E S O F S U C C E S SP R O G R E S S & F U N D I N GE V I D E N C E - B A S E D D E C I S I O N ST H I S C H A N G E S E V E R Y T H I N GB U S I N E S S - L E V E L I M PA C TT H E A G E N C YT H I S C H A N G E S E V E R Y T H I N GB U S I N E S S - L E V E L I M PA C TI N - H O U S E T E A M SG E T T O P R O D U C T FA S T E RP R I O R I T I Z E L E A R N I N G O V E R G R O W T HS H I F T F R O M A C U LT U R E O F D E L I V E R Y T O A C U LT U R E O F L E A R N I N GT H A N K Y O UJ E F F G O T H E L F | | @ J B O O G I E | | J E F F @ G O T H E L F. C ON E W B O O K S O O N ! S E N S I N G B O O K . C O Mmailto:jeff@gothelf.cohttp://sensingbook.comhttp://www.pasionxentrenar.com/wp-content/uploads/2015/02/8-mandamientos-del-runner.jpg http://maxcdn.fooyoh.com/files/attach/images/591/855/072/009/Snapchat1.jpg http://i.huffpost.com/gen/1975970/original.jpg http://th04.deviantart.net/fs70/PRE/i/2013/189/9/e/french_inhale_by_did-d6ckdui.jpg https://niicolley.files.wordpress.com/2013/06/2938559121_85a2c1bb93.jpg http://www.pathfinders-oceanacidification.org/var/storage/images/medias-ifremer/medias-oceanacidification/images/divers/data3/1006143-1-eng-GB/data3.png http://fieldnotes.unicefusa.org/wp-content/uploads/2014/01/UNI154931.jpg http://www.pasionxentrenar.com/wp-content/uploads/2015/02/8-mandamientos-del-runner.jpghttp://maxcdn.fooyoh.com/files/attach/images/591/855/072/009/Snapchat1.jpghttp://i.huffpost.com/gen/1975970/original.jpghttp://th04.deviantart.net/fs70/PRE/i/2013/189/9/e/french_inhale_by_did-d6ckdui.jpghttps://niicolley.files.wordpress.com/2013/06/2938559121_85a2c1bb93.jpghttp://www.pathfinders-oceanacidification.org/var/storage/images/medias-ifremer/medias-oceanacidification/images/divers/data3/1006143-1-eng-GB/data3.pnghttp://fieldnotes.unicefusa.org/wp-content/uploads/2014/01/UNI154931.jpg