leroy merlin france · communication interne & institutionnelle – 2016 date 3 1923 - adolphe...

1Communication Interne & institutionnelleCommunication Interne & institutionnelle

LEROY MERLIN France

2Communication Interne & institutionnelle – 2016Communication Interne & institutionnelle

Our ambition : accompanyinginhabitant’s dreams worldwide

• GROUPE ADEO is a pioneer company, Today Leroy Merlin France is the leader, on the French DIY market, in home and lifestyle improvements.

• Specialized in the sale of products and projects, its ambition is to “help each inhabitant to dream of his future home and to fulfill his dreams”, and by placing customer satisfaction as his first overall concern.

3Communication Interne & institutionnelle – 2016 Date

1923 - Adolphe Leroy and Rose Merlin start selling American military stock, retrieved at the end of the First World War.

1960 - The “Stock Americain” opens more warehouses in the North of France and becomes “Leroy Merlin”.

A Story which started in1923 and is still in itsconstruction


1968 - Opening of a self-service DIY store in Noeux-Les-Mines (North of France).

1980 - With its 33 stores, the company is purchased by the Mulliez Family.

1986 - Launching of the employees shareholder scheme.



1995 - Launching of the Corporate project, “Vision” process : Leroy Merlin France is the first company, to lead all of its employees in one unique process in the world.

2005 - Leroy Merlin France opens its first franchised store and has5 today.

2007 - The multi-modal site in Dourges (North of France) opens the new logistical centre Leroy Merlin France, covering 54 000 square meters.



2009 - Opening in Valence (South of France) of the first positive energy store.

2010 - Opening of the second multi-modallogistic centre in Valence.

2011 - Opening in Perpignan (South of France) of a low-energy building without energy compensation.

2015 – Signature of a partnership with Frizbiz, a collaborative work platform of exchanges and services.

2015 – Opening in Ivry-sur-Seine of the first TechShop_Ateliers Leroy Merlin.



A company, which has constantly grown for twenty yearsKey Figures in 2015

21 300employees

5,9thousand million

euros

2,1%A.S.A

Progress of

126integrated

stores and 6 franchised

stores

Surface area store : from3 700 up to

25 000 square meters

60 000references in stores + 20 000 available

“on-order”

2in Hénin-Beaumont(North of France) and

Valence (South of France)

logistical multi-modal platforms 3 000

suppliers

Turnover :

An average of

225million visits on leroymerlin.fr


Our presence in FranceJune 2016

Regional management

offices

franchised stores

10

6

126integrated

stores


The values that describe our “company’s spirit” are enacted everyday by a real devotion to our customers, through the pleasure we take in our jobs and by a real taste for human relationships.

From the values of Commitment, Simplicity, Generosity and Respect, another strong value is added :Autonomy in the workplace.

The right decisions are taken as close as possible to the field by those who have the best knowledge.

A company philosophy whichis strongly shared


The teams of Leroy Merlin France have built a Corporate Plan which reflect its values.

It is led each day through management by participation, where Managers are encouraged to “naturally” trust and to generate ideas from their teams rather than imposing their own ideas.

It is this culture that is the best guarantor of our sharing policy.

Our Sharing philosophy is in the depth of ourHuman policies

A company philosophy strongly shared


Leroy Merlin France has devoted for over 15 years, more than 5% of its payroll to training employees, three times more than the registered average in France.

Acquiring qualifications is at the heart of our corporate strategy. The company enables each employee to elaborate his professional training project.

An internal training institute, Leroy Merlin Development Institute (IDLM), created at the beginning of the 1990's, recognized now by the State, develops more than 450 tools and pedagogical contents responding to the needs of the company and those of the employees. IDLM favors trials, develops « NouMA » (training courses, self-training, accompanying in situation and by videoconferencing) and the training process notion.

Our Human Policies :Acquiring qualifications

12Communication Interne & institutionnelle – 2016


Leroy Merlin, an attractive employer

Leroy Merlin France is awarded “it is great place to work” in the Best workplaces Institute academy, and has been on the prize list for the last twelve years. Leroy Merlin is one of the most important french companies of this size, with such a stability in the ranking of the Best workplaces.

Among the more significant results :

• The plebiscite of the results sharing.

• The development policy through the training.

• The citizen commitment.


The personality of the applicant, his frame of mind and his commitment make more difference than the qualifications he has, particularly in jobs such as Sales-Adviser, Customers Service Host(ess) and Logistics.

With regard to other key positions, the company is as much interested in graduate applicants, from third level education with or without experience, as in candidates without qualifications, but with successful experience in a similar profession.

1 950 employees have been recruited(Long Term Contracts) in 2015

Every year 70% of available jobs are filled in-house



Our profession : Helping each inhabitant to dream of his home and to fulfill his dreams

Leroy Merlin places its inhabitants' satisfaction at the

heart of its preoccupations.

• Listening to understand their expectations.

• Providing inspiration to them, proposing ideas to them

that respond to their needs,

• Offering the best choice in products and services.

• Accompanying them so as to fulfill their projects.

• Contributing to developing concepts and responding to

home problematic.


Leroy Merlin France has built its corporate strategies around a number of ideas :

• Choice: an offer of 100 000 available references, easy to reach for the inhabitants, everywhere, when they want, and 65 000 references can be bought by remote access.• Price: a policy that enables each inhabitant whatever his budget, to find an answer to his need.• Pedagogy : it depends not only upon the skills of the teams in stores, but also upon a multiplicity of aids, tools and services (buying guides, DIY courses, installation services, telephone assistance...).• Confidence and proximity : a close built relationship with inhabitants, regulated by meetings and exchanges (customer events in stores, creation of DIY Clubs...)

Our profession : Helping each inhabitant to dream of his home and to fulfill his dreams


Leroy Merlin develops a logistic process that enables to optimize product availability for customers, while limiting the ecological impact generated by their transportation

- Building of two multi-modal platforms in Dourges (North of France) and Valence (South of France), which reduce the average distances between the warehouses, suppliers and stores.- Diversification of the mode of transport : 8 million kilometers have been saved on the road over three years, thanks to river traffic and to the combination between rail/road transport.- Optimization of the trucks load.

Leroy Merlin optimizes its logisticcircuits and restricts itsenvironmental footprint


Leroy Merlin committed to an ongoing process to reduce the environemental mark of its stores :

2009 - Valence : 1st store with positive energy.

2011 – Perpignan : 1st new Low Consumption Buildingstore, without photovoltaics.

2014 : Le Mans : 1st renovated Low Consumption Building store.

2014 : Dinard : 1st store entirely fitted out with LEDs (Light -Emitting Diode).

2015 : Quimper : 1st Effinergie store (Eco-label) and Low Consumption Building – standard RT 2012.

2019 : Venissieux : 1st laboratory store in self-consumption.

Aim for 2020 : 1st passive building store.

Always stores more respectful of the planet


The Leroy Merlin Foundation generated by employees willing to involve themselves in favour of disabled persons or dependent people .

Employees commit their help to families and help them in their plans to improve their home.

600 projects have been handled since 2006

Since 1998 Leroy Merlin has also been a partner in the competition of “Papas Bricoleurs et Mamans Astucieuses”, (DIY Dads and clever Mums) the aim is to help families whose children are disabled. Its target is to stimulate “clever” innovation to fit their housing.

The Leroy Merlin Foundation“For housing adapted to everyone”


For more information

www.leroymerlin.fr

www.leroymerlin.com

www.recrute.leroymerlin.fr

www.fondationleroymerlin.fr

www.leroymerlinsource.fr

www.ducotedechezvous.com

www.adeo.com


1st french Player on the D.I.Y international market

• 93 000 employees+ 93% since 2007

• 32 business units, 12 countries.

• Turnover 2015 : 16.3 thousand million euro

• 3rd in the world

GROUPE ADEOThe figures in 2015


Multi-expert SignsLEROY MERLIN407 stores 6 000 up to 19 000 metres squareKOZIKAZA1 community web site

Proximity SignsAKI, BRICOCENTER and WELDOM345 stores, including 202 franchised stores1 000 up to 4 000 metres square

Professional SignsBRICOMAN and BRICOMART76 stores 5 000 up to 10 000 metres squareDOMPROSign for the professionals174 sales unitsKBANE : 2 storesQUOTATIS : 3 linking web sites.

Decoration SignsZODIO : 15 stores LIGHTONLINE, DELAMAISON, DECOCLICO, TIKAMOON, HOMES UP : 4 referent web sites of sale on line - 1 showroom Homes-Up in Asia

GROUPE ADEOThe Signs

leroy merlin france · communication interne & institutionnelle – 2016 date 3 1923 - adolphe...

Documents