Results Phase One

LEPP | Design

LEPP | Design

Vision

“We would like to design an interactive device or application, which helps people to explore

and experience the Spoorzone”

Phase 1

Analysis of CMID solutions Amstel Superpingels Heineken Champions League 2010 Red Bull Crashed Ice 53J8

Phase 1 – CMID solutions

Findings Word-to-mouth Heineken Unique Red Bull Together Amstel and 53J8 Reward Amstel and 53J8 Experience Red Bull and Heineken

Phase 1 - SpoorZone area

SpoorZone Analysis

Analysis by area Station Phoenixstraat Train passengers (pass-by)

Analysis of possibilities of interaction

Analysis Phoenixstraat

Most by tram or carPedestrian or cyclistInteresting places for media

Railway overpass Fences along the Phoenixstraat Trams Navigation and mobile apps

Hans Timmermans

Analysis Station Area

Student Tourists Commuter Else Interesting places for media

Navigation and mobile apps Railway overpass Buildings Delft Bouwt Fences

Gordon Mackenthun

Analysis Train Passengers

People going to their workStudentsTouristsMissing the beautiful view on DelftInteresting places

Internet or mobile App Train Tunnel itself

Maria van Vollenhoven

Analysis Interaction Possibilities

Direction

Decision target-group Place-to-be: inspirating places

Bridge over the railway Church tower Fences

Tutor meetings