leon coleman resume 2016

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Leon Coleman 3421 West Polk Street Chicago, Illinois 60624 • (773)875-7258 mobile • [email protected] Summary Effective marketing specialist/analyst, product manager, and client relations manager. My areas of expertise are business development, brand marketing, reporting and analyzing sales and statistical data, event planning, creative writing, presentations, and sales/customer support. Employment MOTOROLA SOLUTIONS - Chicago, Illinois December 2013 to Present Marketing Operations Analyst Support North America Channel Marketing programs and act as project manager to related applications (Accessory Incentive Program, Co-Branding Wizard, Co-Op and MDF, Customer Touch, and quarterly promotions). Report and analyze data for these programs annually, quarterly, and ad-hoc and share results with Sales & Marketing VP’s and product group managers. Create and maintaining dashboards displaying marketing results for all channel marketing programs. Work cross-functionally with Sales & Marketing, Finance, IT, and external Vendors when troubleshooting or resolving discrepancies on a daily basis. Conducted an audit surrounding the trimester promotion, and the results of my analysis unveiled $25k in fraudulent submissions from certain partners. Restructured a 14 year old Accessory Incentive Program generating over 100M in sales. Executed an intense research project, including YOY cost anaylsis, forcasting models, and internal/external qualitative interviews with Inside Sales and Partners to support new program recommendations. BLOOMINGTON FLEX BASKETBALL – Bloomington, Illinois December 2012 to May 2013 Corporate Sponsorship Sales Manager (Contract – 1 Year) November 2011 to April 2012 Developed partnerships with local businesses in efforts to acquire sponsorship for the inaugural and the consecutive PBL (Premier Basketball League) season. Worked conjointly with companies to customize creative and effective ways to connect brands to consumers during sporting events. Assisted with game day coordination of fan interaction and entertainment. Generated $15k in sponsorship revenue during the first season, and $35k during the second season.

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Leon Coleman3421 West Polk Street Chicago, Illinois 60624 • (773)875-7258 mobile • [email protected]

Summary

Effective marketing specialist/analyst, product manager, and client relations manager. My areas of expertise are business development, brand marketing, reporting and analyzing sales and statistical data, event planning, creative writing, presentations, and sales/customer support.

EmploymentMOTOROLA SOLUTIONS - Chicago, Illinois December 2013 to PresentMarketing Operations AnalystSupport North America Channel Marketing programs and act as project manager to related applications (Accessory Incentive Program, Co-Branding Wizard, Co-Op and MDF, Customer Touch, and quarterly promotions). Report and analyze data for these programs annually, quarterly, and ad-hoc and share results with Sales & Marketing VP’s and product group managers. Create and maintaining dashboards displaying marketing results for all channel marketing programs. Work cross-functionally with Sales & Marketing, Finance, IT, and external Vendors when troubleshooting or resolving discrepancies on a daily basis.

Conducted an audit surrounding the trimester promotion, and the results of my analysis unveiled $25k in fraudulent submissions from certain partners.

Restructured a 14 year old Accessory Incentive Program generating over 100M in sales. Executed an intense research project, including YOY cost anaylsis, forcasting models, and internal/external qualitative interviews with Inside Sales and Partners to support new program recommendations.

BLOOMINGTON FLEX BASKETBALL – Bloomington, Illinois December 2012 to May 2013Corporate Sponsorship Sales Manager (Contract – 1 Year) November 2011 to April 2012Developed partnerships with local businesses in efforts to acquire sponsorship for the inaugural and the consecutive PBL (Premier Basketball League) season. Worked conjointly with companies to customize creative and effective ways to connect brands to consumers during sporting events. Assisted with game day coordination of fan interaction and entertainment.

Generated $15k in sponsorship revenue during the first season, and $35k during the second season.

BEATS BY DRE ELECTRONICS – Santa Monica, California February 2011 to July 2011Marketing Consultant (Contract – 6 Months)Assisted in managing marketing projects with a constant view of the project schedule and budget. Responsible for SEO initiatives and creation of social media content relative to the brand. Created marketing decks detailing objectives, strategy, and the attack plan for potential event opportunities. Conducted various research projects for comprehensive preparation and planning for all major music or sporting events brand related. Developed project recaps highlighting key results and presented the analysis to executives. Interacted with talent, such as athletes, artists, producers, and deejays to leverage the brand.

Helped increase Facebook fans from 200k to over 500k and Twitter followers from 25k to 35k.

VODAFONE GLOBAL ENTERPRISES - Walnut Creek, California August 2010 to January 2011Sales Coordinator (Contract – 6 Months)Analyzed revenue assurance spreadsheets for VGE Global Account Managers (GAMS) across all accounts to identify inconsistencies in VGE product connections. Proactively reached out to the National Account Managers (NAMs) to confirm or correct data and collaborated with GAMs to deliver an updated spreadsheet with accurate revenue and connections.   Assisted each GAM with constant maintenance in salesforce.com with additions, changes, and updates to sales opportunities communicated by the GAMs. Exported Excel spreadsheets across all product verticals outlining final revenues weekly. Supported GAMs in obtaining pricing from NAMs and finalized sales proposals.

Supported 30 major accounts including Nike, Ford, Accenture, Cisco, P&G, Google, Apple, Novartis, and Motorola.

FORSYTHE, INC - Skokie, Illinois June 2008 to December 2009Product Sales Support AnalystCreated complex product configurations and price quotes for proposed IT solutions involving the Storage product line. Interacted directly with storage architects, account managers, partners and clients to resolve questions/issues and provide solutions for activities related to the quote to cash process. Identified opportunities for margin growth and made recommendations on products and pricing based on technology and industry knowledge. Validated proposals/quotes met Client’s pricing and technological needs and expectations, and revised proposals/quotes as needed. Finalized deal package by carefully proofreading specifics and verifying pricing. Used Oracle.

Storage Team successfully increased in overall revenue year over year, 12% and 14% in 2008 & 2009 respectively. Demonstrated consistent and successful quota attainment that led to 30% increase in completed quotes in 2009.

ZEBRA TECHNOLOGIES - Vernon Hills, Illinois May 2006 to December 2007Product Specialist Implemented product lifecycle management activities (development, launch, maintenance, obsolescence) assigned by the Senior Product Manager (SPM). Assisted SPM in coordination of product development and launches across business functions and established strong relationships with Printer and vertical marketing groups. Researched and analyzed competitor products/pricing data using SWOT analysis. Conducted E-commerce web analysis with a focus on internet sales, site enhancements, usability, site content and structure, user behavioral analysis, and product segmentation. Assembled informational PowerPoint slides with Excel charts summarizing key E-commerce sales tracking and trend information essential for implementing confident business, marketing, and sales decisions. Analyzed data for trends and provided critical weekly and monthly reports summarizing Zebra Supplies key metrics. Managed an assistant. Attended and worked various trade shows. Quarterbacked product photo shoots and videos to guarantee marketing stratagem. Used Oracle Discoverer and WebTrends.

Spearheaded the Supplies sample program, sample room and vertical market kits used to promote and test Zebra Supplies. A service which allowed distributors the ability to view samples through cost efficient measures.

Reduced cost of Sample Pack production by 55% by outsourcing sample pack production through Lambs Farm, a third party source that empowers more than 250 people with developmental disabilities.

Administered the “Zebra Care” Online Configurator, which improved maintenance history search efficiency average of completion from 10 minutes to less than 1 minute.

Voted “Team Player of the Quarter” in Q1 of 2007.

MOTOROLA SOLUTIONS - Schaumburg, Illinois August 2002 to May 2006Account Manager promoted to E-Commerce Support SpecialistProvided Motorola On-Line (MOL) technical, non-technical, and navigational aid and assistance. MOL is a Motorola Authorized Two-Way Radio dealer website used to perform various business objectives. Worked in partnership with Motorola Authorized Dealers to analyze market trends, initiate marketing/promotional campaigns, and identify possible sale opportunities within specific geographical territories. Proactively monitored and researched dealer’s sales history and communicated a summary of sales statistics related to Motorola Authorized Dealer’s incentive program “Coming in First.” Collaborated with all internal departments to analyze, troubleshoot, and resolve MOL related issues. Responsible for monitoring, routing, and resolution of all Global Customer Care web-created issues (GCC cases) related. Used Oracle, SAP, and Brio Query.

Proactively increased efficiency 20% in 2004 as a selected member of the Process Improvement Team. Nominated 5 times for Motorola People’s Choice Award. Motorola Certificate of Excellence Award achieved in 2003, 2004, 2005. Appointed Systems Matter Expert (SME) on MOL team. Consistently met and exceeded departmental performance and sales goals for the Indirect Western Division averaging

more than $63 million in annual sales. Impacted territory revenue by 31% increase. Instrumental in implementation of Upsell/Crossell program in January 2004 resulting in 24% sales increase in parts and

accessories.

EducationLEWIS UNIVERSITY - Romeoville, Illinois - Bachelor of Arts in Marketing