lenticular system
DESCRIPTION
TRANSCRIPT
lenticular system
Ser.Com. S.p.A. – 50126 Firenze Largo Novello 1/c – tel. 0556815224 fax 0556801957www.sercomfirenze.it – [email protected]
What is lenticular printing?
Lenticular printing is based upon a special image
processing system. Once the printed image is develped,
a special transparent film formed by exceptionally thin
convex lenses is laid on top of the printed item. The
lenticular sheet recreates a visual phenomena
(parallaxes) which allows human beings to perceive
tridimensionality with just a few millimeter thick panel.
Lenticular panels can be built on 120x180 MIDI backlit
advertising structures.
The advantages1) High impact effects that are easily created;
2) Exploiting viewer’s movement;
3) Boundless and new creative spaces;4) Three-dimensional and dynamic effects;
5) A short TV spot can be transferred to a few millimeter
thick Plexiglas sheet
Viewer Movement
PointPointPointPoint of of of of
viewviewviewview 1111
PointPointPointPoint of of of of
viewviewviewview 2222
Lentycular Image
Left eyeeyeeyeeyeViewer Movement Right eyeeyeeyeeye
lenticular system
Ser.Com. S.p.A. – 50126 Firenze Largo Novello 1/c – tel. 0556815224 fax 0556801957www.sercomfirenze.it – [email protected]
FLIP EFFECT
Dynamics is at the root ofFLIP effect
This effect allows us to flip between two or multiple different images. Its versatility
is suited to a staggering number of very creative projects.
lenticular system
Ser.Com. S.p.A. – 50126 Firenze Largo Novello 1/c – tel. 0556815224 fax 0556801957www.sercomfirenze.it – [email protected]
ZOOM EFFECT
The ZOOM effect allows us to guide the viewer’s focus to a detailof a scene starting from an overview of the object.
lenticular system
Ser.Com. S.p.A. – 50126 Firenze Largo Novello 1/c – tel. 0556815224 fax 0556801957www.sercomfirenze.it – [email protected]
MOTION EFFECT
The MOTION “mini spot” effect displays different picture frames that produce a short animation.
lenticular system
Ser.Com. S.p.A. – 50126 Firenze Largo Novello 1/c – tel. 0556815224 fax 0556801957www.sercomfirenze.it – [email protected]
MORPH EFFECT
The MORPH effect displays the gradual transformation of an object intoanother.
lenticular system
Ser.Com. S.p.A. – 50126 Firenze Largo Novello 1/c – tel. 0556815224 fax 0556801957www.sercomfirenze.it – [email protected]
3D EFFECT
The 3D effect creates a three-dimensional illusion employing a 2-3 millimeter thick bidimensional image.
lenticular system
Ser.Com. S.p.A. – 50126 Firenze Largo Novello 1/c – tel. 0556815224 fax 0556801957www.sercomfirenze.it – [email protected]
COMBINED EFFECTS
3D+Flip
e.g. Ruler
Zoom+Moting+Flip
All effects can be conbined to
achieve even more astonishing
results
lenticular system
Ser.Com. S.p.A. – 50126 Firenze Largo Novello 1/c – tel. 0556815224 fax 0556801957www.sercomfirenze.it – [email protected]
3D EXAMPLE
lenticular system
Ser.Com. S.p.A. – 50126 Firenze Largo Novello 1/c – tel. 0556815224 fax 0556801957www.sercomfirenze.it – [email protected]
MOTION EXAMPLE