‘The value of an idea lies in the using of it.’Thomas Edison. Co-Founder, General Electric

Agenda

@launch48Choose your journey

Launch48 | Welcome

Weekendlaunch your startup

‘Markets come and go. Good businesses don’t.’Fred Wilson. Co-Founder, Union Square Ventures

Launch48 | Saturday.

Saturday

• 10:00 - 10:30 • Introduction to Business Model Canvas• Introduction to Lean Startup• Targets for weekend

‘Markets come and go. Good businesses don’t.’Fred Wilson. Co-Founder, Union Square Ventures

Launch48 | Saturday.

Saturday

• 10:30 Crack on with your own Business Model Canvass• 11.00 - 13.00 Death by Mentors• 13:00 Lunch

‘Markets come and go. Good businesses don’t.’Fred Wilson. Co-Founder, Union Square Ventures

Launch48 | Saturday.

Saturday

• 15:00 - Board Meetings start. You need to show:

• BMC v2.0 with mentor feedback.• Blog and Twitter pages.• Launch page created.• Action plan for the weekend.

‘Markets come and go. Good businesses don’t.’Fred Wilson. Co-Founder, Union Square Ventures

Launch48 | Saturday.

Saturday• 19:00 - Evening meal.• End of Day 1 you should have:

• Competitor analysis• Revenue model / business model• Active social media• Customer feedback and activation data• Marketing plan • Prototype underway• Branding complete.

‘Markets come and go. Good businesses don’t.’Fred Wilson. Co-Founder, Union Square Ventures

Launch48 | Sunday.

Sunday

• 08:30 - 09:30 Arrival and breakfast.• 11:00 Board meetings, need to see:

• Business Model Canvas• Customer feedback & activation data• Business model / revenue model• Plan for today.

‘Markets come and go. Good businesses don’t.’Fred Wilson. Co-Founder, Union Square Ventures

Launch48 | Sunday.

Sunday

• 13:00 Lunch• 14:00 Pitch preparation / workshop• 17:00 Final presentation and pitching.• 17:45 Final networking and close.• 18:30 Move to the pub

‘The value of an idea lies in the using of it.’Thomas Edison. Co-Founder, General Electric

Class presentation

@launch48Choose your journey

Launch48 | Welcome

Weekendlaunch your startup

‘Markets come and go. Good businesses don’t.’Fred Wilson. Co-Founder, Union Square Ventures

Launch48 | Hello.

Saturday

• Business model canvas.• Build measure learn feedback loop.• What to do this weekend.

This session

‘Markets come and go. Good businesses don’t.’Fred Wilson. Co-Founder, Union Square Ventures

Launch48 | Business model canvas

‘Markets come and go. Good businesses don’t.’Fred Wilson. Co-Founder, Union Square Ventures

Launch48 | Build measure learn.

‘Markets come and go. Good businesses don’t.’Fred Wilson. Co-Founder, Union Square Ventures

Launch48 | The plan.

Idea

‘Markets come and go. Good businesses don’t.’Fred Wilson. Co-Founder, Union Square Ventures

Launch48 | Saturday.

Build

‘Markets come and go. Good businesses don’t.’Fred Wilson. Co-Founder, Union Square Ventures

Launch48 | The plan.

How to BUILD an MVP

‘Markets come and go. Good businesses don’t.’Fred Wilson. Co-Founder, Union Square Ventures

Launch48 | The Plan.

Measure

Conversion - (also a kick in

Rugy)

Engagement

Activation How many people performed the action you wanted them to?

‘Markets come and go. Good businesses don’t.’Fred Wilson. Co-Founder, Union Square Ventures

Launch48 | The plan. Activation:- Social Media

- Leave the building & speak to people

- Speak to other teams - help eachother out

- Use all your resources

‘Markets come and go. Good businesses don’t.’Fred Wilson. Co-Founder, Union Square Ventures

Launch48 | The plan.

LISTEN!

Learn from the feedback you are given - then build!

‘Markets come and go. Good businesses don’t.’Fred Wilson. Co-Founder, Union Square Ventures

Launch48 | Validation.

• How big is the problem.•What value do customers place on the problem?• Are you solving the problem?• Build on feedback.

Validation

‘Markets come and go. Good businesses don’t.’Fred Wilson. Co-Founder, Union Square Ventures

Launch48 | Business model.

• Competitor analysis.• Revenue model.• Size of market.

Today - Focus onBusiness model

‘Markets come and go. Good businesses don’t.’Fred Wilson. Co-Founder, Union Square Ventures

Launch48 | Reminder.

• Goodie bag.• Rackspace deal - one per team

My reminder slide

‘Don’t let people tell you your ideas are stupid - if you’re really passionate about something, find a way to build it.’Dennis Crowley. Co-Founder, Foursquare

Danke.Grazie.Shukran.Merci.Takk.Xie xie.Toda.

Thanks!

@launch48Choose your journey.

Fin | End