led lighting
TRANSCRIPT
Led Lighting - Business Consulting Win The Market
Competition First !
Ever First & Only Firm Offering micro Specialized Led Lighting Strategic Business Consulting Services To Gain An Edge Over Competition &
Managing Crucial Market Transition Period.Introduction | Nature | Scope Of Service Offerings
http://theconsultants.net.in
To Participate In Lii 2015 Email Your Request on : [email protected]
THE CONSULTANTS- IntroductionThe Consultants, a Team Of Fortune 500 MNC’s Ex-Professionals, Individually working together To fulfill the corporate Dreams of business world By sharing their Expertise.All Of Our Team Members carries Min Of 15 + Years work experience with Most admired MNC’s in Filed Of Fmcg / Durables Like Dabur,HLL,Xerox,Sony India,Godrej,Ranbaxy etc.
Not Only “Mee Too” Approach, But we Offers micro strategic Business Consulting Services Where we Focus on “micro Dynamics Of Business ecosystem” to Keep You One Step Ahead Of Competition. We Synthesis the micro strategies based on deep understanding of “Cues & Triggers” of Consumers hence our strategies not only delivers results but develop Long Term Brand Loyal Consumer Pool & highly efficient auto performing Business System. Our Simple USP - We Dare To Be Different & Dare To Make You Different Too .
What We May ContributeMarket Eco System & Risks
Industry, first time will be witnessing multi lateral,multi-dimensional & Multi facet hybrid business Transition Phase dynamics via Led Lighting.Players will from different file with their unique USPs i.e. FromFMCG/Durables/Lighting/IT/Neo natel etc.Product Nature Itself will be hybrid i.e. carrying few characteristic from FMCG,From Durables IT etc etc.Consumer CDP/CIP it self will be a challenge to led players due to its amalgamated nature & spontaneous reactions.
In this Never experienced Complex business eco system, one may lead who will understand micro dynamics of business ecosystem & One who will be ready to face multi angel strategic competitions .EDLP Pricing , new tech will be introduced etc etc.We assist our clients to understand the risk and keep their tuxedo to face strategic challenges for better results by our appropriate futuristic strategic services.
Consulting Scope & Service Offering
● At The Consultants, as Led Lighting Industry is Our major focused area, we emphasis on understanding ever volatile business ecosystem & Market Transition phase dynamics to assist our clients to develop & practice needed strategies to manage the risks and to respond the competition in quick way to lead market.
● Please find our detail Work Scope from next Page.
When U feels that things are stuck, when you realize that Business Growth Graph has become constant or competition is obstacle in your success Journey or Market
dynamics has turned as mystery to you on any phase of your business.
When you have a corporate dream in your eyes and want to bring it true, when you want to unknot the Business world puzzles. When you clearly want to Keep Step ahead
Of Competition or Planning a Speedy Startup for Great Future success.
Let The uncertainty should not be hurdle of Your growth path…… Just don’t Let it go away ------------Think Beyond, Think micro Strategic Level Business
with Us ------- Come ! Experience The Strategic Consulting Differences with Us.
Micro Strategic Business Consulting services – For Those who never learnt defeat.
Nature Of Job !
Consulting / Advisory
http://theconsultants.net.in
Ever First & Only Firm Offering micro Specialized Led Lighting Strategic Business Consulting Services To Gain
An Edge Over Competition & Market Transition Phase.
STRATEGIC SEGEMENTS WHERE WE WILL BE ASSISTING TO OUR CLIENTS
UNDERSTANDING BUSINESS micro ECOSYSTEM- Short – Mid – Long Term Evaluation of Market Nature & Business dynamics.
- Forces Acting over each others & deciding the Game.
-Understanding Competition / Competitor Nature & Their Future Strategic Deployments.
-Understanding Indian Consumer Class, Their responses,CDP/ CIP process.
-Understanding Business process / execution style / and market stake holders & parlance mechanism.
-Understanding Controllable & Non Controllable dynamics .
-Any Other Related with Market Growth.
Micro STRATEGIC BUSINESS CONCEPTULIZATION"Managing The Transition Phase Of Industry”
● Strategic Consultancy to Prepare Corporate Road Map/Business Modeling For future operations & Managing Crucial Transition Phase Dynamics Of Lighting Industry.
● Phase Wise Organizational Development & Stretching.
● Foundation Of Different organizational Policies / Strategies/ Pillars /Architecture for future needs.
● Development of SOP More Important Process Development & execution style.
● Product Conceptualization ,Assortment, Brand Personification, Market Offerings, Strategies etc etc. for every dept.
● Implimentation,Market execution & It’s Management,Controll & Coordination. Periodic Review & Improvement.
● Short – Mid- Long term Product Sourcing / Import vs Self Mfg Vs. OEM Contract Mfg .
PRODUCT SOURCING
● Import Vs. OEM Mfg. In India / Abroad Vs. Self Mfg. Plant Development.
● Qualitative Norms.● Quality Certifications, Statutory Compulsive
& Competitive.● Guarantee / Warrantee Vs. Non Guarantee.
STRUCTURING THE ORGANIZATION
● Phase wise Developing step wise organizational Structure.
● Deciding the organogram,KRA,authorities & Responsibilities.
● Phase wise deployment of Manpower, Training & Development.
DEVELOPING STRATEGIES BASED ON TOPOGEOGRAPHICAL NEED
● Corporate Strategies.● Launching-Basic Establishment-Growth-Lead
Strategies.● Marketing strategies.( Physical & Virtual Marketing)● Strategic Branding.● Service Strategies Based On TAT.
http://theconsultants.net.in
CORPORATE STRATEGIES
● Short – Mid – Long Term Financial & Non Financial Strategies.● Corporate Vision / Mission.● Corporate Qualitative & Quantitative Goals.● Corporate Planning / Budgeting & resource Allocation.● Corporate Expansion / Divarication's● Corporate quality Norms ethics, code of conducts,CSR ,Intra
& Inter Grievance / Consumer complaint mgt. mechanism etc.
LAUNCH / BASIC ESTABLISHMENT / GROWTH / LEAD PHASE STRATEGIES
● Launching Strategies- Topogeographical,micro dynamics & Time Scale Based.
● Same For Other Phases Basic Establishment ,Growth & Lead Phase.
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For Each & every Business Phase entire strategies will be specific depending the need of time & hour.
Human Brand & Business Re-engineering for every phase.
MARKETING STRATEGIES
● Market (Physical & Virtual) & Consumer Segmentation For Different Phases.
● Selecting Target Geography, Consumer Class, & Different Channel routes.( Traditional,Nontraditional,Lateral,Neonatel Symbiotic & Latent Channels).
● Media & Communication Strategic Planning.
● Promotional Strategies based of different buying behaviors , Physical & Psychological Factors.
● Digital Marketing Strategies.
● Consumer Mobilization Strategies.
● Market Competition Management strategies.(Offensive defense Tactics).
In Next slides Second Part of Marketing - Find Practical Implementations & Execution In Market . i.e. Strategic Sales Management.
STRATEGIC BRANDING
Defining Strategic Branding Needs, Goals & Competitive Characteristic to Fight Multi facet Brand Competition & Offering.
Brand personification Rather than Branding. Brand / Product Length / Depth / Width / Sku To cater
wider /selected market & Consumer class. Pricing Strategies for Different Brand / Product for different
consumer class /Market / nature of Competition especially to Manage most crucial EDLP strategies by Market / Competitor.
STRATEGIC SALES CONSULTING
● Deciding Sales / Territorial norms For day To day working.● Territorial Multi tier penetration Strategies.● Sales Channel strategies, Logistic etc.● POS/POP Targeting & Catering.● Sales Call & Presentation Style.● Reporting ,MIS, Tracking ,different
formats,KRA,Incentivization/Motivation, review & skill development.
● Strategies to Complete 7-10 sale cycle in Market.
SERVICE / SUPPROT
● For Both - Pre sales, After sales, For sales Force.
● Developing Secondary Service verticals i.e. for any big tendering client may give whole project not only for supply of Led Bulbs but also for replacement. In this case we have to develop technical team who can make energy Reading & implant led bulbs.
● Strategizing Norms &SOP for after sales services guarantee/warranty ,replacement .
● Consulting For Service Centre deployment system, norms based on geographical coverage.
Conclusion
● An Integrated Led Lighting Consulting Services Focused On Non controllable & Market Risk factors of a highly Volatile & ever-changing Led Lighting Business Environment.
● Emphasis will be on winning the market in multifaceted competitive system by winning marketing micro strategic Consulting.
http://theconsultants.net.in
HOW BIG IS THE OPPORTUNITY ? Household ( Purchased by families) Led bulb Market Share was 4% by 2014.
ALL NATIONAL / INTERNATIONAL MARKET
Channel Partners.
House Hold Consumer
Class 4 Bulbs /
Family (0-15 Watt)
GOVT. Tenders For Offices
Street Lights 28 millions
Insti,Hospitals,Railways,Stadiums,Factori
es etc.
INTERNATIONAL ORDERS
FROM SAARC
Business Potential From Different Market Verticals INR – 20 k CR BY 2020
Your Company(Target ur Market
Share by 2020)
All Our Strategic Blogs Are Global Trend setter On Social Media.For More Plz Click On: https://goo.gl/jqERhr - Excellence on Every Platform is our Quality.
THANKING TO YOU
The Consultantshttp://theconsultants.net.in
Mob: +91-8587067685