Social Media Marketing Workshop

(These are HIGHLIGHTS & few SLIDES from the hands-on experience workshop Event!)

By Ananthanarayanan V

www.ananthv.com Twitter @AnanthV9 www.facebook.com/AnanthV9

Feb 6th 2016 – Saturday 10:00 am to 6:00 pm in MUMBAI

TOPICS: What is social media marketing and what is ROI? ROI ON Social Media Marketing – (What is important while designing a

campaign - SOCIAL MEDIA for you as a BRAND or an organization today? How do you generate ROI for your Business using Social media?)

BRAND – What it means to the real world and how to HUMANIZE your Brand using Social media marketing.

Using Facebook as a BRAND Page – Posting, Communcating, moderating as a BRAND

Facebook ADS – Creating a Campaign and making it LIVE Using Twitter as a BRAND Page and having real-time conversations with

users, customers, prospects and brands Mobile Marketing: Using Foursquare for Geo target based Location mobile

marketing with Facebook Or a Case study Example of Gamification apps Brief look into what is Instagram, Pinterest and LinkedIn from the eyes of

an Organization or Business Founder or a Digital Marketer! METRICS and Reports: What really matters today for you as a Business

Owner or a Marketing Professional. A brief look inside Google Analytics, Twitter Metrics and Facebook Insights.

Hands-on experience: Across platforms, process and tools. Q&A

What is social media marketing?The 3 STAGES:

IPSOCIAL MEDIA MARKETING

Value - Trust GOALS - Platforms & Tools

Reach – Target - Content

Social media is not about hits, likes or follows.

It was, is & will always be about People.People buy from People they TRUST.

HUMANIZE YOUR BRAND

What is social media ROI?

“If you exist as a Brand today, someone out there is already talking about you. So ensure, you too are part of that conversation prism”

~ Ananth V

BRAND: What is a BRAND?

At this slide during the Social media marketing workshop: We saw few videos Discussed our case studies with respect to Branding Actual case study scenarios with respect to the participants industry and their approach

towards their own branding activities with some examples How to Perceive the BRAND as a CONSUMER and respond as a BRAND in real-time

HUMANIZE YOUR BRAND1. GOALS2. TARGET AUDIENCE3. WHO YOU Really Are? 4. Drawing a line to what you can afford to share5. Bring your Personality online6. Be Professional, fun & yet, non-obtrusive7. 50 - 30 - 20 RULE ~ “YOU~ VALUE-ADD ~ OTHERS”8. RESPOND9. Be Sincere!

During this SLIDE of the WORKSHOP, we discussed:

- What are the TYPES of Stories that woulld appeal to end users for eg. Routine and real stories from the brand's point of view:

Story of teams getting together, may be even having a fun time

Valuable content Resourceful Industry news and updates Stories and guidelines that would (may be not directly related

to YOUR brand but would be of interest to your end users) Inviting users to take action using the Right CTA: Call To

Action Using tips, helpful guides, interesting small video clips and

rich images to create impact Creating open and close ended questions depending on the

TYPE of response you would want to expect from the end users

Facebook Bluetooth Beacons

“Introduction to Facebook Bluetooth Beacons and which Industries could find this to be a resourceful too” - Few guides & examples of how the participants industry could make use of this from their end as a Brand or a Business or an Organization:

When people visit your business and open Facebook, they’ll see Place Tips with information about your business like:

A welcome note and photo Prompts to like your Facebook Page and check in Posts from your Facebook Page Their friends’ recommendations about your place

Using Facebook as a BRAND PagePosting, Communicating, moderating as a BRAND ~ “The 7 RULES”

https://www.facebook.com/pages/create Know your Target audiences Plan your Content – Use “50:30:20” RULE Post at intervals Measure Advertise Improvize!

VIDEO (user-generated Content)

At this stage of the slide during the Social media marketing workshop, we saw few video clips and examples that showcased the POWER of User Generated Content and it's impact on BRANDS in real-time.

Facebook ADS: LIVE hands-on experienceCreating a Campaign and making it LIVE: Stages, Process and tools

Few participants even tested and made their campaigns LIVE from the WORKSHOP itself!

1) What goes into creating a “HUMANIZED BRAND”?2) Can you create a GEO Or Location focused and targeted campaign? GIVE

One Example!3) Three core stages to help you Start your Social Media Marketing

campaign? 4) When people visit your business and open ______ they’ll see Place Tips with information about your business when you use ________ Bluetooth ______To check responses from few of the participants who shared their answers in real-time >>> FACEBOOK LINK HERE

TWITTERBe ProfessionalBe FriendlyBe ResourcefulBe GenuineBe FunnyBe RespectfulBe Interesting

Using TWITTER: LIVE hands-on Training and experience

Core features and functions of sending a TWEET. Do's and Don'ts of sending a Tweet Adding content – Images or Links to Tweets Power of Hashtag Responding as a BRAND using Twitter Power of Twitter Handle “@” ~ USER and as a BRAND Direct Messaging using Twitter Few other features like RT, Likes for others Tweets Twitter RULE: Text, Link, #, Images

GAMIFICATION

GAMIFICATION: Applying game mechanics and game design techniques to engage and motivate people to achieve their goals.

How to implement Gamification

During the next 5 SLIDES we saw:

How can BRANDS or Organizations use GAMIFICATION tools, process, techniques and strategies to EMPOWER their own Business for B2B or B2C

Few Video and examples of “POWER OF GRATIFICATION” - Creating an Urge to WIN and BRAG!

Case Study examples: Hotel industry, Retail industry, Health and Wellness industry and case study scenarios of the participant's industries, etc

Geo-Marketing using Gamification Let's Look at “C” - (This is based on the video and

Previous slide during the social media marketing workshop)

Create a sense of Urgency Add real value Make sure it is fun Keep it simple Let them see the resultseg. Hotel SALES, Learning metrics using

#DigitalTDLive, Health

Simple 3 RULES to Gamification

1. Give your end users an opportunity to integrate their personal goals to Your platform

2. Let them have the POWER TO BRAG by making it worth bragging about!

3. Ensure: It's an achievement that is non-offensive and something which people care about.

Instagram, Pinterest & LinkedIn

BRIEF Introduction to the different platforms and Do's and Don'ts across these platformsAnd industries which could benefit from this, based on their GOALS from the Social media campaign

Metrics: Brief Intro!

Google Analytics Twitter Metrics Facebook insightsFor detailed analysis, understanding, step-by-step and ROI based case studies, extensive hands-on experience with LIVE and real-time metrics, engagement REGISTER NOW for our Upcoming 3 Day Intensive Hands-On Training Digial Marketing Workshop on “MARCH 4th, 5th & 6th 2016”Learn Digital Marketing:Workshop Link

There was a 45 minutes “Q & A” wherein Participants discussed

whatever they learnt today in the Social media marketing workshop and asked queries related to their own industry

problems, few basic guides, tips, valuable resources about approach and

marketing strategies!

Feb 6th, 2016 Saturday, Social Media Marketing Workshop in Mumbai:10:00 am to 6:00 pm

www.ananthv.com

If you have any queries, feel free to reach me across any of these platforms:

Twitter @AnanthV9Facebook.com/AnanthV9www.ananthv.com

THANK You for your time.

Have an amazing and resourceful connect ahead.

Be WellAnanth V

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