lean ux & test process- cocoon at lean start up yorkshire
TRANSCRIPT
UX & Test at CocoonThe foundations of an MVP
Kimberley Bottomley & James SaltLean Start-Up Yorkshire, 18/07/2015
What we’ll cover tonight...
Process as an enabler not a restriction
Options, data and priority
Experience of helping shape a start-up
https://queenphotos.files.wordpress.com/2013/08/freddie-3-b-w-split-1019x1024.jpg
http://www.beckysage.com/2015/03/09/sweet-surrender/
http://www.popsugar.com/moms/photo-gallery/32086719/image/32087187/Shaping-Dough
About Cocoon
http://seriousplaypro.com/2015/03/12/lego-case-study-team-culture/
Scene Setting
Context
Philosophy
REQUIREMENTS = ASSUMPTIONS
“WE KNOW” = “WE BELIEVE”
“LET’S BUILD IT” = “LET’S TEST IT”
CAN WE = SHOULD WE
Read more about Lean UX: http://www.jeffgothelf.com/blog/lean-ux-book/#sthash.0abLXGUq.dpbs
● Don’t become wedded to the ‘wrong’ solution
● Allows a problem to be seen from multiple perspectives
● Exploration creates freedom - to find new ways
● Keeps the big picture in view
Why are test and ux important to a start-up?
Why is data important for start-ups
● Minimises risk of building the wrong thing
● Minimises waste - time and money
● Gives confidence - to founder(s), team and investor(s)
Process
Data > Intuition
Prioritise
Discover
Develop
Validate
Options
● Prototyping
● Usability testing
● Acceptance testing
● Issue Surfacing
Some techniques for generating options
What are you prototyping?
Acceptance criteria as assumption:
As an Active Cocoon customer
I want clear audio from my Cocoon device
So that I can determine the appropriate response
Techniques for generating options
This is a prototype
This is a prototype
This is a prototype
Test - with real people
Observe behaviour
Set real world tasks
“What do you think it would do?”
FREE! Tools for guerrilla UX testing
Highlights - Feedback on home screen concepts
2 participants were not immediately certain what the purple icon represented.
3 participants felt a photo or name/initials would be more of an indicator as to who someone was.
1 participant said they expected a flatline unless Cocoon was alerting them on something.
1 participant expected that they would be able to configure their alerts.
1 participant was unsure what ‘Live View’ was.
1 participant felt that ‘Activity’ was a better title for this screen than ‘Your Cocoon’
1 participant said they would want to know when another user was in the app.
1 participant suggested they might want to IM other users via this app.
1 participant expected that they would have to log in to the Cocoon app - the cited the experience of entering a few numbers of a code/password on their banking app, as an example of their expectation.
Version A Version B
Defect Surfacing
Acceptance Testing
Summary
● Prioritisation is a team sport
● Use data to support prioritisation
● Get data from discovery methods
● Iterate design based on learnings
● Develop only what’s required
● Validate - more data!
● Be confident with releases
Experience
● Fluidity and structure
● Time and communication - tools can’t solve
● Appreciate that some decisions have been made
Balance
http://www.yogabalance.co.uk/
Questions?