Lean UX Design: #3 Metaphors & Maps

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Post on 29-Mar-2016




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How to use metaphors and maps in designing an app? (DTU 2013)


  • IAndrius Butkus2013

    Lean UX Design#3 metaphors maps

  • Conceptual Design

  • http://www.youtube.com/watch?v=Jo2SG4JhohQ

  • Take advantage of peoples knowledge of the world by using metaphors to convey concepts and features of your app. Metaphors are the building blocks in the users mental model of a task. Use metaphors that represent concrete, familiar ideas, and make the metaphors obvious, so that users can apply a set of expectations to the computer environment.


    Creating and meeting expectationsExperiences from the real-world and other softwareMetaphors suggested use and softwares ability to extend itPlaylist, album, stack, ...Objects = NounsActions = VerbsTrigger emotions

  • FamiliaritySimplicityAvailabilityDiscoverability

    Mental Model

  • I

  • desktopsearch




  • The future of mobile maps is not about the maps themselves,but about everything you can build on top of them.

  • as a user i want something so that value.

    where I am?where are other things?

  • http://www.youtube.com/watch?v=dFs9WO2B8uI

  • Simulacra and SimulationSimulacra and Simulation is a 1981 philosophical treatise by Jean Baudrillard seeking to interrogate the relationship among reality, symbols, and society.

    define real

  • Which one is a map?

  • London BarcelonaParis

  • as a user i want something so that value.

    where I am?where are other things?

    where are my friends now?where I need to go?

    how I can get there now?whats around me now?

  • [ thanks ]