Lean UX Design: #3 Metaphors & Maps

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Post on 29-Mar-2016




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How to use metaphors and maps in designing an app? (DTU 2013)


<ul><li><p>IAndrius Butkus2013</p><p>Lean UX Design#3 metaphors maps</p></li><li><p>Conceptual Design</p></li><li><p>http://www.youtube.com/watch?v=Jo2SG4JhohQ</p></li><li><p>Take advantage of peoples knowledge of the world by using metaphors to convey concepts and features of your app. Metaphors are the building blocks in the users mental model of a task. Use metaphors that represent concrete, familiar ideas, and make the metaphors obvious, so that users can apply a set of expectations to the computer environment.</p><p>Metaphors</p><p>Creating and meeting expectationsExperiences from the real-world and other softwareMetaphors suggested use and softwares ability to extend itPlaylist, album, stack, ...Objects = NounsActions = VerbsTrigger emotions</p></li><li><p>FamiliaritySimplicityAvailabilityDiscoverability</p><p>Mental Model</p></li><li><p>I</p></li><li><p>desktopsearch</p><p>tabmenu</p><p>instructionsbookmarks</p><p>historygamemap</p></li><li><p>The future of mobile maps is not about the maps themselves,but about everything you can build on top of them.</p></li><li><p>as a user i want something so that value.</p><p>where I am?where are other things?</p></li><li><p>http://www.youtube.com/watch?v=dFs9WO2B8uI</p></li><li><p>Simulacra and SimulationSimulacra and Simulation is a 1981 philosophical treatise by Jean Baudrillard seeking to interrogate the relationship among reality, symbols, and society.</p><p>define real</p></li><li><p>Which one is a map?</p></li><li><p>London BarcelonaParis</p></li><li><p>as a user i want something so that value.</p><p>where I am?where are other things?</p><p>where are my friends now?where I need to go?</p><p>how I can get there now?whats around me now?</p></li><li><p>[ thanks ]</p><p>www.andriusbutkus.com</p></li></ul>