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Andrius Butkus2013

Lean UX Design#3 metaphors · maps

Conceptual Design

http://www.youtube.com/watch?v=Jo2SG4JhohQ

Take advantage of people’s knowledge of the world by using metaphors to convey concepts and features of your app. Metaphors are the building blocks in the user’s mental model of a task. Use metaphors that represent concrete, familiar ideas, and make the metaphors obvious, so that users can apply a set of expectations to the computer environment.

Metaphors

Creating and meeting expectationsExperiences from the real-world and other softwareMetaphor’s suggested use and software’s ability to extend itPlaylist, album, stack, ...Objects = NounsActions = VerbsTrigger emotions

FamiliaritySimplicityAvailabilityDiscoverability

Mental Model

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desktopsearch

tabmenu

instructionsbookmarks

historygamemap

The future of mobile maps is not about the maps themselves,but about everything you can build on top of them.

as a user i want something so that value.

where I am?where are other things?

http://www.youtube.com/watch?v=dFs9WO2B8uI

Simulacra and Simulation

Simulacra and Simulation is a 1981 philosophical treatise by Jean Baudrillard seeking to interrogate the relationship among reality, symbols, and society.

define real

Which one is a map?

London BarcelonaParis

as a user i want something so that value.

where I am?where are other things?

where are my friends now?where I need to go?

how I can get there now?what’s around me now?

♥[ thanks ]

www.andriusbutkus.com