lean startups buenos aires - lean books
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TRANSCRIPT
Lean Books: Learning to be Lean
July 27, 2011
The Importance of Books
• Innovation is built on the shoulders of others.
• Books give a deep perspective of other people’s ideas.
No User Manual for Entrepreneurs
• People with ‘real’ jobs have support systems and defined roles.
• Entrepreneurs are different – when we start out we’re in essence searching for what to do.
Shallow Knowledge
• Information is becoming increasingly shallow.
• Blogs/Videos/News sites are all great innovations, but don’t replace the deep knowledge found in books.
Beware of How-To-Itis
• Non-fiction books are amazing, and I highly recommend them.
• Fiction and classics are great ways to develop the habit of reading.
Audiobooks are Awesome
• Do you spend 30+ minutes per day in transit?
• Audiobooks are amazing ways to make effective use of the time.
Recommended Books
Nassim Nicholas Taleb: The Black Swan
• Key Lesson: If you want to be rich, be a dentist.
• Improbable events rule the world.
• Lean Correlation: The Pivot – be ready to change when you need to.
37 Signals: Getting Real
• Key Lesson: Do less! Build a few great features instead of a lot of crappy ones.
• Applies to non-tech people. Fast, easy read.
• Lean Correlation: MVP/iteration – Build small and iterate.
Ayn Rand: Atlas Shrugged
• Key Lesson: Creativity + Productivity Make the World Go Around
• The entrepreneur is the good guy.
• Lean Correlation: This shit ain’t easy – be willing to fight through the hard times.
Walter Isaacson: Benjamin Frankin
• Key Lesson: Be a renaissance man/woman. Do a lot of things.
• Franklin did the following (among others):– First US Postmaster– Founded the University of Pennsylvania– ‘Discovered’ electricity– Helped write the Declaration of
Independence– Served as ambassador to France
• Lean Correlation: Listen to your customers. Franklin was known as a master communicator/organizer.
Lightning Round: Non-Fiction Mayhem!!!!
• Steve Blank: 4 Steps to the Epiphany• Eric Reis: The Lean Startup (Sept 13)• Michael Masterson: Ready, Fire, Aim• Tim Ferriss: The Four-Hour Workweek• David Meerman Scott: The New Rules of Marketing and
PR• Richard Branson: Losing my Virginity• Jim Collins: Good to Great• 37signals: Rework• Edward Tufte: Envisioning Information