lean startup & ux for agile teams
Post on 21-Oct-2014
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DESCRIPTION
Talk at Lean Oslo in November 2013.TRANSCRIPT
@LukasFittl
Lean Startup & UXfor Agile Teams
Startup Founder
@LukasFittl
Spark59
&
Recently:
pganalyze.com
When Agile is not enough
Idea ReleaseAgile Development
IdeaWhich Idea? Did ItHave an Effect?
ReleaseAgile Development
IdeaWhich Idea? Did ItHave an Effect?
ReleaseAgile Development
IdeaWrong Idea. Did ItHave an Effect?
ReleaseAgile Development
IdeaWrong Idea. No Effect.ReleaseAgile Development
Wrong Idea= Zero Business Impact
IdeaWhich Idea? Did ItHave an Effect?
ReleaseAgile Development
IdeaRight Idea. Did ItHave an Effect?
ReleaseAgile Development
IdeaDid It
Have an Effect?ReleaseAgile DevelopmentRight Idea.
Idea ReleaseAgile Development No Effect.
Wrong Implementation= Zero Business Impact
Right Idea.
Idea ReleaseAgile Development
Tweak It!
No Effect.Right Idea.
&Making The Right Feature
Making The Feature Right
Ship working software.
Ship working software.Ship the right software.
Prioritization FastIterations
Focus onOutcome
Prioritization FastIterations
Focus onOutcome
Prioritization FastIterations
Focus onOutcome
Prioritization FastIterations
Focus onOutcome
IdeaWrong Idea. No Effect.ReleaseAgile Development
Wrong Idea= Zero Business Impact
Prioritization
When we Build all ideas:
IdeaWrong Idea. No Effect.ReleaseAgile Development
IdeaWrong Idea. No Effect.ReleaseAgile Development
IdeaWrong Idea. No Effect.ReleaseAgile Development
Prioritization
Good Idea=
Information
Prioritization
We want Better Informationabout the Market, Customers, etc
Bad Idea Ok Idea Great Idea
Inform
ation
Successful
Has Potential
Prioritization
Finding Information
Prioritization
Quantitative Qualitative
Generative SurveysInterviews
Contextual InquiryMental Models
InterviewsDiary Studies
Evaluative
Automated Card SortSurveys
Automated StudiesAnalytics
A/B TestingMulti-Variant Testing
Usability TestingModerated Card Sort
Wizard of Oz
By @JohannaKoll, based on work by Janice Fraser, Nate Bolt & Christian Rohrer
Who is the customer?Why do they care?What are they buying?
Prioritization
Customer Interviews
?!
Customer Interviewer
Prioritization
Customer Interviews
?!
Customer Interviewer
Note Taker
Prioritization
Image Credit: http://jennycham.co.uk/?page_id=408
Prioritization
On-Location Workshops
Prioritization
Test Out before you Build:Low-Fidelity Prototypes
Prioritization
Sketches
Prioritization
Story BoardsPrioritization
Keynote Prototypes
Prioritization
Inside-the-Building Comfort Zone
Customer Interview
(Paper) Prototype
MVP
“The Perfect Product”
Prioritization
Customer Interview
(Paper) Prototype
MVP
“The Perfect Product”
Get-out-of-the-Building RealityPrioritization
Prioritization FastIterations
Focus onOutcome
10.000 EUR / month
10.000 EUR / month
Jan 2014 Apr 2014 Jul 2014 Oct 2014 Jan 2015 Mar 2015
Jan 2014 Apr 2014 Jul 2014 Oct 2014 Jan 2015 Mar 2015
10.000 EUR / month
Task
Task Task
Task Task
TaskTaskTask
Task
TaskTask
TaskTask
Task
TaskTask
Task
Task
10.000 EUR / month
TaskTask
Task
Task
TaskTask
Task Task
Task
Task
Jan 2014 Apr 2014 Jul 2014 Oct 2014 Jan 2015 Mar 2015
Jan 2014 Apr 2014 Jul 2014 Oct 2014 Jan 2015 Mar 2015
INCREASEACQUISITION
SEO RANKINGLANDING PAGECONVERSION
INBOUNDCHANNELS
Focus on Outcomes,not Tasks.
Focus onOutcome
Outcome: Acquire 10 Customers / Week20% Monthly Revenue Growth
Task: Build the new Landing Page
Focus onOutcome
Outcome Tasks
20% Activation Rate40% Access it Daily
Focus onOutcome
Each Idea should have aMeasurable Goal
Focus onOutcome
ACQ: Do we have the right message?ACT: Do people use the product successfully?REV: Do people pay?RET: Do people come back?REF: Do people bring more people?
A A R
Focus onOutcome
R R
Look at your Financial Planfor Assumptions
5000+ EURlicense
2-3 weeksintegration
Focus onOutcome
Testing the Outcome
Focus onOutcome
IDEAS
PRODUCTDATA
MEASURE
BUILDLEARN
Experiment
Focus onOutcome
Quantitative Qualitative
Generative SurveysInterviews
Contextual InquiryMental Models
InterviewsDiary Studies
Evaluative
Automated Card SortSurveys
Automated StudiesAnalytics
A/B TestingMulti-Variant Testing
Usability TestingModerated Card Sort
Wizard of Oz
By @JohannaKoll, based on work by Janice Fraser, Nate Bolt & Christian Rohrer
Build, Sell, Learn.
Focus onOutcome
Prioritization FastIterations
Focus onOutcome
Idea ReleaseAgile Development
Tweak It!
No Effect.Right Idea.
Test &Tweak
IDEAS
PRODUCTDATA
MEASURE
BUILDLEARN
Speed of Iteration!
FastIterations
Faster iteration = trying more ideas.
Speed of Iteration
Your Runway
FastIterations
Low-Fidelity Experiments
Test &Tweak
Landing Page TestsTest &Tweak
Landing Page Tests
Test &Tweak
Landing Page Tests
Test &Tweak
Wizard of Oz MVP
Mon
BUILD MEASURELEARN
Tue Wed Thu Fri Sat Sun
Source: http://livestre.am/4flTO (starting at 22:00)
Fixed Sprints
FastIterations
Meetup.com
BUILD MEASURELEARN
Mon Tue Wed Thu Fri Sat Sun
Weekly Rituals
FastIterations
Focus onOutcome
Prioritization
FastIterations
Team Work
“Business people and developers must work together dailythroughout the project.”- Agile Manifesto
Every team has Ownershipof a part of the product
Cross-functional is a bad name.It's about reducing dependencies:Teams acting without asking for permission.#autonomy- Anders Haugeto @ Iterate.no
https://twitter.com/hauge2/status/274082772589633536
