lean startup challenge boston
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The End of the Startup Worldas we know it…Lean Startup ChallengeJuly 16, 2011
Brant [email protected]
Entrepreneurship is Global
Startups are Inexpensive*
Entrepreneurship is Social
Startups are Data-Driven
Welcome to the
Power to the Entrepreneur!!!
Founders are Savvy
Before After
Economy: Innovation Machine
100s of thousands of entrepreneursStartups serving narrow segments
End of the dominance of the “Big Win” mentality
You don’t get $ because you got a great ideaProve business model prior to ramping
The vast majority of startups fail NOT because they couldn’t build a great product/technology, but because
no one wanted the product.
One of Steve Blank’s Big Ideas
Lean Startup Big Idea #1
“Not only are the market applications for disruptive technologies unknown at the time of
their development, they are unknowable.”-Clayton Christensen, The Innovator’s Dilemma
Lean Startup Big Idea #2
Runway = # of cycles through business model Eric Ries’ Big Idea
How many pivots before the money runs out?
Lean Startup Big Idea #3
Customer
Problem Team
SolutionTeam
Validate Customer, Problem, Solution
Hypotheses
Build MVP
Measure UsageValidate MVP
Iterate
Investigate Funnel
Build Funnel
Measure Conversions
The Lean Startup
A Lean Startup is a series of tests on the market, solution, and growth assumptions.
CustDev Meta-Rules
1) Question Your Assumptions
2) “Get Out of the Building”
3) Test & iterate
25% Discount CODE: “BOSTON”
PDFhttp://CustDev.com
Paperback (AMAZON) http://bit.ly/EGCDPaperback
Kindle (AMAZON)
http://bit.ly/EGCDKindle
Contact Info:Email: [email protected]: @brantcooperBlog: http://marketbynumbers.com