The End of the Startup Worldas we know it…Lean Startup ChallengeJuly 16, 2011

Brant Cooper@brantcoopermarketbynumbers.com

Entrepreneurship is Global

Startups are Inexpensive*

Entrepreneurship is Social

Startups are Data-Driven

Welcome to the

Power to the Entrepreneur!!!

Founders are Savvy

Before After

Economy: Innovation Machine

100s of thousands of entrepreneursStartups serving narrow segments

End of the dominance of the “Big Win” mentality

You don’t get $ because you got a great ideaProve business model prior to ramping

The vast majority of startups fail NOT because they couldn’t build a great product/technology, but because

no one wanted the product.

One of Steve Blank’s Big Ideas

Lean Startup Big Idea #1

“Not only are the market applications for disruptive technologies unknown at the time of

their development, they are unknowable.”-Clayton Christensen, The Innovator’s Dilemma

Lean Startup Big Idea #2

Runway = # of cycles through business model Eric Ries’ Big Idea

How many pivots before the money runs out?

Lean Startup Big Idea #3

Customer

Problem Team

SolutionTeam

Validate Customer, Problem, Solution

Hypotheses

Build MVP

Measure UsageValidate MVP

Iterate

Investigate Funnel

Build Funnel

Measure Conversions

The Lean Startup

A Lean Startup is a series of tests on the market, solution, and growth assumptions.

CustDev Meta-Rules

1) Question Your Assumptions

2) “Get Out of the Building”

3) Test & iterate

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Contact Info:Email: brant@marketbynumbers.comTwitter: @brantcooperBlog: http://marketbynumbers.com