Leading with Intentionality:

Using Core Values to Build Culture and Develop Your Business

Outcomes of this workshop

• Deep understanding of core values

• A process to use

• A plan of action

• Assessment and tweaking

Assumptions:

You chose the bicycle business because you want something in addition to profit.

For great companies* (big and small) profitability is not the end goal, but IS an essential result for achieving the kind of business you want.

You have chosen to attend this workshop because you care about what kind of bike shop(s) you have.

By instilling… You create… Which results in…

• Leadership Style

• Vision

• Strategy

• Innovation

• Tactical Excellence

A Great Company

• Performance(profitable cash-flow for sustainability; solid track record of meeting other objectives)

• Impactindustry, community

• Reputationadmired and respected by others; is thought of as a role-model

• Longevity

http://www.youtube.com/watch?v=qp0HIF3SfI4

Core ValuesCore Values

• Principles that are held inviolate: What we stand for; the principles on which we will operate

• A system of guiding principles and tenets; a philosophy of business and life.

• An extension of the personal core values and beliefs of the leader(s) of the organization: must, then, be authentic!

• Vision

Vision = Purpose + Core Values + Mission

Cla

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of O

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iona

l Val

ues

Cla

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of O

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izat

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l Val

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low

highhigh

Clarity of Personal ValuesClarity of Personal Values

low highhigh

6.26

6.12

4.87

4.90

How likely are we to commit to an organization or business?Why?Why?

Personal Core Values

1. Complete the worksheet sections A-D

2. In groups of three, share your personal core values, and what you mean by each.

3. Describe a “defining situation” around one of those core values, and share one or two of your daily actions that support that core value.

4. Identify a few key actions or decisions you make in daily life as a result of your values.

Why is it important to go through this exercise?

Every Butt on a BikeQBP Purpose:

We believe in the transformational power of the BICYCLE as a vehicle for personal, economic and

environmental well-being.

We believe in the transformational power of BUSINESS as a vehicle for economic, social and

national well-being.

And so we seek to get every butt on a bike in order to TRANSFORM THE WORLD for individuals, businesses,

communities, and nations.

Ethical Values

Integrity and TruthWe are open and honest in what

we say and what we do. Our actions match our words.

Engaging PartnershipsWe seek the best outcomes for all

involved. We choose authentic partnership over a purely transactional relationship.

Creating Something SpecialWe are creating something transformational

and amazing for the world and for ourselves. It’s our passion, and it’s fun.

Business Values

Customer CentricWe value and consider our dealers as the

fundamental stakeholder of QBP. We exist to serve them, and when they win, we win.

High PerformanceWe choose high performance as a pillar of our culture. We hire high performers, we mentor

and coach each other to high performance, and we retain and reward our high performers.

Striving to Be BetterOur culture revolves around continuous

learning as both a value and a strategy. We set high standards for ourselves, we celebrate our success and then we set the bar higher.

Examples of Business Values

Customer focus/service

Honor/integrity/honesty

Innovation

Flexibility/nimbleness

Passion for _____

Results-oriented

Continuous learning

Collaboration

Make a contribution

High quality

Environ. Responsibility

Work ethic

Social Responsibility

Responsibility to Employees

Respect for _____

Change______

Core values: Identifying what you want

Group Exercise: Core Values for ___________ Bike Shop Group Exercise: Core Values for ___________ Bike Shop

http://www.youtube.com/watch?v=D7xt0NHdSkg

In your table groups, identify 5 possible core values that your bike shop has/wants.

Once you have core values write a two sentence description.

What results you want to see with each

1.

2.

3.

Expectations of staff: actions/behaviors you want…and what you don’t want

4.

http://www.youtube.com/watch?v=SMFyT2CU9No&feature=related

Core Values and Leadership

What actions will you take as the (a) Leader?

Behavior/actions you personally will change Your specific steps to implement

• How you will communicate expectations• How you will hire• What training you will do• How you will hold individuals accountable• When/how you will assess

http://www.youtube.com/watch?v=YPfNF3k_VQ4

Core Values informs culture…

Measuring and tracking…

Identify: •three aspects of culture that you would like to develop, and

•come up with one or two specific actions you can take to do it.

http://www.youtube.com/watch?v=t04Yn-kKc0A

In yo

ur g

roup

s

questionsdialogueIdeasconfusion to be alleviated…

Open forum:

Outcomes of this workshop

• Deep understanding of core values

• A process to use

• A plan of action

• Assessment and tweaking

Resource List:

Beyond Entrepreneurship, James C. Collins

Building the Awesome Organization, Catlin & Matthews

Great Leadership, Antony Bell

Finding Your True North, George, McLean, Craig

With many thanks to the wisdom of:•Tony Hsieh, Zappos•Simon Sinek, TED conferences•Atlassian Corp.And the vision of YouTube!

Contact info: lrichman@qbp.com