MICHAEL DELL

ByGroup:2

CONTENTS:

Background Personality Leadership Link with organization

LEADERSHIP:

Charismatic

Visionary

Risk taking

Communicative

Empowerment

Innovative

Charismatic

Mr. Dell turned into a charismatic leader as his knowledge of all parts of the business grew and he motivated people by gaining their loyalty and respect.

He motivates people with his charisma and aggressiveness.

His successful leadership is a result of four main strengths:His goal was clear and he stayed focus on it.He has a strong innovation sense.

Visionary

Saw great opportunity to provide computing technology in a more efficient wayCommunication is essential to building trust and gaining commitment to the vision.

CommunicativeCommunication is essential to building trust and gaining commitment to the vision.

New project launched, Michael wants everyone in Dell Inc. gets the clear message about the project.

Method : Sent out company-wide “Message from Michael” emails, put up posters in high-traffic areas, and talked through the strategy at numerous brown-bag lunches and company get-togethers.

Michael believes communication is at utmost important to motivate employees. Spends most time communicating to his team and staff.

Face-to-face communications, through emails, all other ways which can help him to communicate with people in the company.

Meeting his people to further explain his intention and to know how his people felt about the new projects or new procedures implementation.

Risk takingEncourages people to challenge the conventional wisdom and learn from mistakes - constantly improve service to customers.

Mistakes are seen as a learning opportunity. When they make mistakes, they learn from them and press on.

People learn faster when make mistakes – no one will be punished for making mistake as it is part of the learning process but never repeat the same mistakes twice.

Encourages smart experiment among people by telling it is safe for them to fail.

Michael has deliberately shaped Dell’s culture to accept continual “course corrections” on the learning curve because he wants his people to feel safe to experiment in order to thrive.

Dell is able to capture the big market because he has studied how some technology's legendary figures lost their way by refusing to admit their mistakes.

Empowerment Dell Inc. – a relationship-oriented company. They devote themselves to communicate and partner with their employees and customers as well as suppliers.

Success was attributed to their people. Michael develops a company of owners –everyone (employees, customers and suppliers) thinks that they own the company.

Empowers people to act as “owners” rather than as an employee. Through employee ownership strategy, the people will continually create new and different ides as they have the freedom and courage to take risks.

Staff - not empowered only to feel as an owner but also purchase the company stock. Stock ownership comes with a commitment where they need to think like the owner.

In Dell, they give their people the knowledge, the abilities and the permission to do what they do best and bring it to the height of “ownerships” and lastly bring more success to the company.

InnovativeThree Areas that drove Innovation at DELL

Listen Dell understands the necessity directly through tens of thousands of

customer interactions, organizations events, social media venues such as communities and customer panel

Impact Many innovations commence in-house, led by a global team of top

engineers, product designers and technical experts. The Mission is to deliver innovative and cost effective solutions that meet

real life customer challenges . Solve

Dell is uniquely positioned to impact industry trends. We maintain strong internal development capabilities. We associate, rather than compete, with top industry technology suppliers and original development manufacturer.

CONCLUSION

Have clear goal and powerful vision for the future.

Be an Innovator.

Ability to handle change and extract opportunities.

Courage to take risks of doing new things and should be eager to pioneer in his field.

Must admit and identify what he doesn’t know and face it. He should learn from mistakes and acquire

talents he needs.

Must have high ethical responsibility for both business and private life. He should keep good

balance among them.

SUCESS