Marketing on the Internet can sometimes seem like an impossible task. Email Marketing is a relatively simple and incredibly effective channel; according to the Direct Marketing Association, every single dollar spent on Email Marketing has a potential return of more than $43. How do you turn those billions of faceless online explorers into contacts with whom you can build a relationship via Email Marketing?

One of the easiest and most effective ways begins with your own website. You can turn anonymous visitors to your website into contacts by simply giving them the option to sign up to receive your Email Marketing efforts—right there on your homepage! With Talk Fusion’s Video Communication Products, you can not only build your email list automatically around the clock, but also follow up with each new subscriber individually with an automated message that leverages the power of video to make a great first impression.

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WHAT IS LEAD CAPTURE?

We know that targeting potential customers who have already shown an interest in your product or service is more effective, efficient and inexpensive than “cold marketing” to anonymous individuals one at a time. In the Digital Age, the term “Lead Capture” means exactly that: “capturing” worthwhile “leads,” or gathering contacts that you know are in the market for the kind of business your brand represents.

No matter how they arrive there—an Internet search, a recommendation from a trusted source, an advertisement or review on another website, or through any other means—the people visiting your site are already interested in some aspect of your business. This means they are much more likely to take the next step toward becoming a customer by voicing their desire to learn more about what you do.

You can allow potential customers to make their desire known by placing a Lead Capture Form, such as Talk Fusion’s E-Subscription form, right on your website. Also called “Sign-Up Forms” or “Mailing List Forms,” Lead Capture Forms let your website visitors join your contact list by providing whatever information you decide to require; some forms ask only for a full name and email address, while others can be customized to include fields for phone number, comments, “how did you hear about us,” etc. So Lead Capture Forms offer a chance to learn a bit about your new leads as you grow your contact list automatically, day or night, while you take care of other elements of your business and life.

The best Lead Capture Forms are the easiest to add to your website. Once you customize your form, a line or two of HTML code is generated for you or your webmaster to paste into your website’s existing code. That’s it! Depending on which provider you use, new contacts’ information is either sent to you, imported directly into an easily accessible online database of your contacts, or both.

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HOW LEAD CAPTURE & TALK FUSION WORK TOGETHER

Talk Fusion Video Communication Products are designed not only to make the most of the opportunities that traditional Lead Capture campaigns have to offer, but also to improve your results with amazing graphical themes, full customizability and the expressive power of video.

Talk Fusion E-Subscription Lead Capture Forms allow you to pick colors and themes that match your brand and website design. They can also be resized, and edited to include as many fields as you desire to learn more about your site visitors, right from the start. Ask them how they heard of your business, what they’re looking for as far as products or services—anything at all! It’s easy to create the perfect custom Lead Capture Form for your needs using our simple point-and-click Design Studio.

Once you’ve built your E-Subscription Lead Capture Form and placed it on your site using the automatically generated code, Talk Fusion provides the ability to thank new customers immediately anytime using Video Email Auto Responders. Just create a personalized video message showing your appreciation—or use one of Talk Fusion’s professionally recorded responses—and schedule a campaign to follow up with new leads whenever they arrive. Follow up daily, weekly, or on any timetable you decide. You can even create individual Video Email Auto Responder campaigns for different forms and purposes!

Talk Fusion E-Subscription and Video Email Auto Responders are designed to integrate seamlessly, giving you a fully automated lead capture system that’s always building your contact list, and never

lets a new customer slip through the cracks.

BEST PRACTICES

• Design a Lead Capture Form that compliments your brand and website, but is also plainly visible as a sign-up form. Talk Fusion’s Design Studio makes designing the perfect form for any site a snap.

• Try to use as few fields in your form as possible to get the information you want. Website visitors don’t want to feel like they have to fill out paperwork. For example, if you want to include a “How did you hear about us?” field, consider sacrificing another field such as “Comments,” etc.

• Talk Fusion E-Subscription adds new contacts to your Address Book automatically, so be sure to check your Address Book on a regular basis to see what new contacts have been added.

• When creating a Video Auto Responder, be sure to always suggest that new contacts “Like” and “Follow” your social media profiles.

• Consider including a special “thank you for signing up” promotion in your first Video Auto Responder, such as offering a discount.

• Try to tailor your Video Auto Responders as specifically as possible to your new contacts.

• Keep your Video Auto Responder video messages brief. Just take 30 seconds or so to thank your new contacts for signing up, and let them know you will be following up soon.

• Get the most out of Video Auto Responder campaigns by creating multiple varied messages. For example, follow up a “thank you” message automatically a few days later with a special offer,

then a reminder after a week. You can schedule entire campaigns at one time, and Video Auto Responder will take care of the rest. Just set it and forget it!

• Never be afraid to ask your new contacts to get back to you with their needs or questions. The whole point of Lead Capture is to

successfully create new relationships.

• Be creative, showcase your brand and have fun! Show your new contacts the personality you want to establish for your business right off the bat.

Talk Fusion’s Lead Capture Products simplify the process of turning web visitors into customers while improving results through the addition of

compelling and personalized video content. Take advantage of the opportunities they

provide for your marketing efforts today!

Learn more about the Talk Fusion Video Communication Products and Join Us at www.talkfusion.com.

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