lci 2015: building a better brand
TRANSCRIPT
Building A Better Brand
MIKE SIMS CREATIVE DIRECTOR
SCOTT BRINKMEYER ART DIRECTOR
+ Branding has become a visual language..
in a design-centric culture.
Apple® harnesses power to connect
people into something larger than themselves.
So can we.
+ Branding and design matter to the masses.
Will the church Respond?
Building a Better brand
A brand is not a logo.
It’s an Experience.
It’s a relationship.
It’s a lifestyle.
It brings meaning.
It shapes identity.
+ Shouldn’t we offer those same things
as a Church?
Brand Cohesion
Who we are = Who we say we are = Who others say we are
Brand Standard EXAMPLES
• Happy graphics
OLD NEW
• Photos of real people
SURVIVINGTHE HOLIDAYS
Help for those dealing with grief during the holidays
No matter how long it’s been since your loved one died, grief can make the holidays a painful time. But there’s hope. Join us for an encouraging seminar that will help you survive the holidays and discover new reasons to enjoy them again.
Please register at twumc.orgor by calling Caring Ministries at 281.297.5953
Brand Standard EXAMPLES
• Happy graphics • Cute names
OLD NEW
• Photos of real people • Call it what it is
Brand Standard EXAMPLES
• Happy graphics • Cute names • Rogue designs
OLD NEW
• Photos of real people • Call it what it is • Consistent application
Life stages Of a brand
Brand Family EXAMPLES
Brand Family EXAMPLES
Lasting connection Identity Meaning Story Transformation Salvation
Why does it matter?
Worldly culture
Eternal impact
Design Resources
Lightstock Shutterstock Creative Market Creation Swap Veer Graceway Media Quispologies Brand New Igniter Media
Inspiration
99u Devour Creative Live Fast Company Pinterest The Verge Harvard Bus. Review Dribbble Behance
Scott Brinkmeyer
Art Director Email: [email protected] Web: dogwoodcompany.com Instagram: s_brinkmeyer Twitter: @s_brinkmeyer
Mike Sims Creative Director Email: [email protected] Web: mikesims.org Instagram: simsmike Twitter: @simsmike
