“ C h o o s e a j o b y o u l o v e a n d y o u w i l l n e v e r h a v e t o w o r k a d a y

i n y o u r l i f e . ” - C o n f u c i u s

t a b l e o f c o n t e n t s

RESIDENTIAL DESIGN

DESIGNER STATEMENT

COMMERCIAL DESIGN

HOSPITALITY DESIGN

WORKING DRAWINGS

CORPORATE DESIGN

EVENT DESIGN

GRAPHIC DESIGN

designer statement

Quite often, I’ve been asked: why interior design? Questions as such get you thinking back to your youth, growing up and finding out what you are destined to do or to be. I think back to when I was a little girl and playing “house” in the creek behind my house of course wasn’t “house” without assigning different rooms in the trees, collecting moss for beds and mixing mud with water for the most delicious mud pie! I think back to my later childhood when I spent hours building the ultimate seven-story Barbie house with everything Barbie and Ken could ever imagine. I soon moved on to designing the ultimate “mouse house” on paper. Miniature furniture and kitchen designs that included a skittle dispenser and slides to connect the second floor to the first. Why interior design? Design has been a part of my life since I can remember. There is no denying that creating is part of my genetic makeup.

For me, design is more than just choosing fixtures and finishes for a concept, or making sure all clearances and codes are met. Design, for me, is my life. It’s what I breathe, talk, and feel. It’s my happy place. The interest, passion and love I have for design is what I commit to share with the world. Designers are masterful storytellers: their ideas can make us feel comfort, peace, excitement or playful. The ability to share my absolute love and passion to create spaces that will bring people together, inspire someone, or to create a space where a person can laugh, cry and love while being surrounded by the most beautiful of things.

This portfolio tells a story. The story of my adventure down the path of turning my childhood dream into a reality. Every page is a lesson of discovery; a story of learning the funda-mentals and the technical skills to bring a vision to life. The beginning of my adventure in the world of design, where I’ve learned to appreciate the beauty, acknowledge the detail and understand the complexity of creating a space. To take a journey in art is to follow a path that is never ending; there is always more to know, see and discover. The pages of this book will continue to grow; in experience, in personal growth and in the story of a childhood dream turned reality with endless adventures of discoveries and possibilities.

R E S I D E N T I A L D E S I G N

RESIDENTIAL DESIGN

SMITH RESIDENCE

The design of the exterior view of the house is an impactful modern design that foreshadows the design elements in the interior of the house. Urban sleek landscaping and a small contemporary style courtyard sets the tone for the design and leads clients through the modern front door and into the home. Encouraging movement, the layout of the home encases innovative architecture details to invoke exploration from one room to the next. Con-temporary glass walls and windows in harmony with the warm wood tones of the flooring create a west coast ambiance present throughout the en-tire home. Clean modern lines are contrasted with warm tones and textures for a unique and eclectic design. Every design detail will have a purpose to ensure the client can functionally work and live within the home while appreciating all the small de-tails present in the design.

c o n c e p t s t a t e m e n t

RESIDENTIAL DESIGN

SMITH RESIDENCE 1S

T FL

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RThis home is located in the west coast city of west Vancouver, British Columbia. Tucked away in a quiet neighbourhood the location fea-tures ocean and city views, lush greenery that surrounds the prop-erty and is a perfect oasis to escape the hustle and bustle of the city life. The design of the exterior of the home is a modern streamlined frame with a compelling mix of wood, concrete and glass to empha-size the natural surrounding environment of the beautiful west coast. The west coast design style is carried on throughout the entire of the home to create a place of true harmony, simplicity and relaxation.

RESIDENTIAL DESIGN

SMITH RESIDENCE

-CARRARA MARBLE

-HONEYCOMB MARBLE TILE

-HIGH GLOSS LACQUER

-POLISHED CONCRETE

-WALNUT HARDWOOD FLOORING

-FROSTED GLASS

WARM WEST COAST

1ST FLOOR 2ND FLOOR

F I N I S H E S

RESIDENTIAL DESIGN

SMITH RESIDENCE

e l e v a t i o n s

PAINT COLOUR

POLISHED CONCRETE

CARRARA MARBLE

MARBLE CHEVRON TILE

RESIDENTIAL DESIGN

SMITH RESIDENCE

3 d r e n d e r i n g s

C U S T O M L I G H T I N G

-CUSTOM WINE RACK

-GLASS WALL INSERT

-CUSTOM LIGHTING

-STONE FIREPLACE

-OCEAN VIEWS

-OPEN LIVING SPACE

RESIDENTIAL DESIGN

INTERIOR RENDERINGS

D I N I N G A N D L I V I N G R O O M - C U S T O M F U R N I T U R E

C o m m e r c i a l D E S I G N

comm

ercial DESIGN

Orchid is located in the hub of the downtown core, Vancouver. On the corner of Robson and Burrard, Orchid, a two story concrete building with floor to ceiling glass windows surrounding the front of the store is a classy and sophisticated “love shop.” Situated on one of the busiest streets in Vancouver, Orchid receives heavy foot traffic throughout the store, this taken into consideration the overall flow and adjacencies within the store played an integral part in the overall design. The design intent and goals for this project was to create a contempo-rary and sophisticated design by using materials, finishes, and fixtures with lustrous surfaces, posh fabrics, classy fixtures, and chic design details.

m i s s i o n s t a t e m e n t

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ORCHID RETAIL SHOP

comm

ercial DESIGN

ORCHID RETAIL SHOP

1ST FLOOR 2ND FLOOR

-Exposure from both pedestrian and

automotive traffic

-Lush courtyard surrounds the build-

ing

-Area is one of Vancouver’s main tour-

ist attractions

-Area services a diverse clientele in

the downtown business district

7 8 8 R o b s o n s t r e e t

The design invites the customer into the store through the impactful, vibrant display visible through the reflective glaz-ing. Encouraging movement, the layout evokes a sense of graceful exploration throughout the two-story store.

The graphic walls in harmony with the luxurious fixtures invite the client to interact with the merchandise, result-ing in a radiant, romantic and lively experience at Orchid.

The dynamic colour scheme showcases the product against the inspiring elegant backdrop. With this new luxurious chic design, clients will be able to experience the love, luxury, bea uty and gracefulness in which the flower, Orchid symbolizes.

comm

ercial DESIGN

ORCHID RETAIL SHOP

FINISHES AND FIXTURES-Modern white 24x12 porcelain floor tile-Quartz counter top and white glass subway tile-Funky pendant lighting

RETAIL FEATURES

d o u g h n u t a n d e s p r e s s o b a r

i n t e r i o r 3 d r e n d e r i n g s

HARDWOOD FLOOR

GLASS SUBWAY TILE

FABRIC UPHOLSTERY

WALLPAPER

-Modern doughnut bar for take away pastries or to enjoy and indulge while at orchid-Espresso bar-Seating lounge

comm

ercial DESIGN

KITCHEN RIDDLES

C o n c e p t s t a t e m e n t“FRESH” The concept for the design. A novel and contemporary environment where clean lines, in-vigorating greens and bold graphics reinforce the essential character of the space. The raw, sleek-ness of stainless steel is contrasted by the tonal harmony of materials, creating a myriad of textures that reflect the dynamic nature of Kitchen Riddles.

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PROJECT PARTNERS: CODY JACKSON & DONNA MCLEOD

comm

ercial DESIGN

B U S I N E S S C O N C E P T

K I T C H E N

M E R C H A N D I S E

p r o p o s e d f l o o r p l a n

r e t a i l s t o r e 3 d r e n d e r i n g s

C O O K W A R E L I N E

T H E P R O J E C TOur commercial design class was approached by the owners of Kitchen Riddles to do a design concept for their remodel. The winning concept was to be the design they based their remodel off.

KITCHEN RIDDLES

NEWINNOVATIVE

CLEANCRISP

ALIVEENERGETIC

DYNAMICNOVEL

comm

ercial DESIGNKeeping with the fresh colour scheme

we emphasized the cooking area by

outlining the kitchen floor in green as the

cooking kitchen is “where all the mag-

ic happens.” We ensured all cooking

stations had appropriate clearances

and sight line to the teacher for func-

tionality while cooking. The clients re-

quirements were met by incorporating

food and cookware storage, stainless

steel wall paneling and clearances

for shipping and receiving products.

KITCHEN RIDDLES

K I T C H E N S P A C E

comm

ercial DESIGN

KITCHEN RIDDLES

c o m p l e t e d p r o j e c t - 1 s t f l o o r r e t a i l

S E C O N D F L O O R C L A S S R O O M-Graphic mural

-Conference tables

-Teacher demonstration table

-Projector screen

-Two office spaces

-Restroom

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HAND RENDERINGS

comm

ercial DESIGN

h o s p i t a l i t y D E S I G N

HOSPITALITY DESIGN

LOTUS HOTEL

The colour scheme of the hotel is inspired by the concept of a coastal sunset. Warm hues of yellows, oranges and co-gnacs as seen in sunsets and the annual lantern festival will be married with soft hues of blue to mimic the crystal clear wa-ters in the surrounding environment. A neutral colour palette of crisp whites and greys will be incorporated throughout the entire hotel to create a fluent atmosphere and connect the various spaces within the hotel together. Warm wood tones, textured tiles and linen fabrics add visual texture to each space while keeping within the overall theme of the hotel design concept.

T H E E X P E R I E N C E T H E a m e n i t i e s

T H E H O T E L

RelaxationExoticLuxuryRestLandscapeHarmonyYogaHealthEnvironmentally Friendly

Rooftop Yoga StudioRooftop CafeTerrace Restaurant and BarAll Day Casual Dining RestaurantLobby BarSpaFitness StudioPool Poolside CafeOutdoor Lounge and Games Areas

-Located in Vietnam

-Ocean and Mountain Views

-100 Rooms

-Balconies and Private Plunge

-Pools

-Exclusive Art Pieces

hospitality DESIGN

Nothing speaks luxury like 360 degree ocean views, luxurious bed linens, a deep soaker tub and an infinity pool with gorgeous turquoise blue water. From the moment a guest walks through the front door their met with nothing but a high end experience. The suites at Lotus Hotel feature high end finishes such as travertine, marble and walnut wood that are incorpo-rated throughout each suite while adhering to the hotel’s design philosophy. Pops of colour are integrated into the suites through upholstery such as headboards and occasional furni-ture and hanging artwork. The mix of warm natural materials, colour and pattern, luxurious finishes, met with the beautiful surrounding environment that streams in through the floor to ceiling glass windows creates the perfect oasis for any guest to relax in perfect harmony.

LOTUS HOTEL

LUXURY SUITE RENDERINGS

hospitality DESIGN

LOTUS HOTEL

B R E A T H E Y O G A S T U D I O

t u r q u o i s e p o o l d e c k

CA

TC

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3 FORM ACRYLIC MATERIAL

POOL TILE

STONE POOL DECK

STONE MATERIAL STONE MATERIAL WALNUT WOOD

c o r p o r a t e D E S I G N

CORPORATE DESIGN

DESIGN FIRM

r e n d e r e d e l e v a t i o n

b r o w n d e v e l o p m e n t s1 5 3 5 w e s t 2 n d a v e

V a n c o u v e r , b c

d e s i g n d e p a r t m e n t

a c c o u n t i n g d e p a r t m e n t

c o n s t r u c t i o n d e p a r t m e n t

m a r k e t i n g d e p a r t m e n t

r e n d e r e d s e c t i o nLEVE

L 17

LEVE

L 18

CORPORATE DESIGN

MEDICAL OFFICE

Project Costing SheetProject Costing SheetProject Costing SheetProject Costing SheetProject Costing SheetProject Costing SheetProject Costing SheetProject Name: Medical Office DesignProject Name: Medical Office Design Designer: Laura BennerDesigner: Laura BennerProject Address: 111 1st Avenue, Vancouver BCProject Address: 111 1st Avenue, Vancouver BC Date: December 11, 2011Date: December 11, 2011

ITEM DESCRIPTION QUANTITY UNITS EXTENDED ($) TOTAL ($)

DEMOLITION

Removal Of Exisitng Carpet 1055 SF 3 3165

DEMOLITIONRemoval Of Vinyl Flooring In Existing Medical Room

112 SF 3 336DEMOLITION Removal Of Base/Flooring Partitions 792 SY 3 2376DEMOLITION

Removal of Exisitng Partitions 30.6 SF 25 765

DEMOLITION

Patch And Make Good 75 WALL 75 5625Section Total 12267

CONSTRUCTION

Removal Of Sink And Upper/Lower Cabinets In Exisitng Exam Room

29 SF 42.15 1222

CONSTRUCTION New FH Interior Partitions 3107 SF 4.06 12614CONSTRUCTION

New Drywall Ceilings 126 SF 2.25 283.52CONSTRUCTION

New 1/2 Height Partition In Reception 57 SF 2.25 128.25

CONSTRUCTION

New Ceiling Tiles 8 UNIT 135 1080Section Total 15327.77

DOORS

New Oak Doors With 4" Frame 4 UNIT 900 3600

DOORS Relocating Exisitng Doors 4 UNIT 450 1800DOORS

New Oak 3' Pocket Doors 4 UNIT 750 3000DOORS

New Oak 5' Sliding Door 1 UNIT 1300 1300Section Total 9700

GLAZING New Frosted Glass Panel For Sliding Door Off Reception 1 EACH3500 3500GLAZING

Glass Slididng Door For Sample Drop Off 1 EACH 650 650Section Total 4150

FLOORING

New Tile Flooring 294 SF 11 3234

FLOORINGNew Rubber Base 125 LF 3 375

FLOORING New Vinyl Composite Tile 782 SF 2.84 2220.88FLOORINGNew Hardwood Flooring 726 SF 8.36 6069.36

FLOORING

New Carpet 218 SF 4.15 904.7Section Total 12803.94

MILLWORK

New Reception Desk 17 LF 650 11050

MILLWORKNew Counter And Upper/Lower Cabinetry In Staff Room, All Exam Rooms, Weight Station Room, And Medical Supply Room

68 LF 450 30600

Section Total 41650

INTERIOR FINISHES

New Paint Throughout Office 3750 SF 1.05 3937.5

INTERIOR FINISHES New Wallpaper At Reception 107 SF 2.83 302.81INTERIOR FINISHES

Stain New Oak Doors And Door Frames 4 UNIT 48.5 194INTERIOR FINISHES

Stain Millwork 85 SF 1.29 110Section Total 4544.31

PLUMBINGNew Toilet 2 UNIT 690 1380

PLUMBING New Sinks For Washrooms 2 UNIT 500 1000PLUMBINGNew Double Sinks For Lab And Staffroom 2 UNIT 1200 4400

Section Total 6780

HARDWARENew Hardware For All Upper and Lower Cabinetry 65 UNIT

6 390

HARDWARE New Door Hinges 16 UNIT 152 114HARDWARENew Grab Bars For Accessible Washroom 2 UNIT 90 180

HARDWARE

Door Handles For New Oak Doors 8 UNIT 30 240Section Total 924

ELECTRICAL

New Duplex Outlet 48 UNIT 75 3600

ELECTRICAL

New Separate Circuit 1 UNIT 150 150

ELECTRICAL

New Data Circuit 7 UNIT 75 525

ELECTRICALNew Duplex Outlet On Dedicated Circuit 12 UNIT 100 1200

ELECTRICAL New Split Circuit 6 UNIT 80 480ELECTRICALNew Switch Box 1 UNIT 1550 1550

ELECTRICAL

New Ground Fault Interuppt(G.F.I) 2 UNIT 75 150

ELECTRICAL

110 Wired In Circuit 4 UNIT 75 300

ELECTRICAL

New Combination Tele/Data Outlet 7 UNIT 75 525Section Total 8480

LIGHTING

Flush Mount Ceiling Light (20" x 20") 7 UNIT 150 1050

LIGHTING

New Medical Boards With Lamps 4 UNIT 40 160

LIGHTING

Pendant Lights For Reception 3 UNIT 150 450

LIGHTING

Exit Lights 5 UNIT 40 200

LIGHTINGFire Alarm Speakers 4 UNIT 60 240

LIGHTINGNew Flourescents 10 UNIT 200 2000LIGHTING

Relocate Exisitng Flourescents 6 UNIT 70 420

LIGHTING

New Recessed Compact Flourescents To Match Existing 7 UNIT130 910

LIGHTING

Switch 10 UNIT 25 250

LIGHTING ITEM DESCRIPTION QUANTITY UNITS EXTENDED ($) TOTAL ($)LIGHTINGMaster Switch 1 UNIT 600 600

LIGHTING

3-Way Dimmer Switch 1 SF 35 35Section Total 6315

MECHANICAL

HVAC

2253 4 9012MECHANICAL Sprinklers 2253 4 9012MECHANICALPlumbing

2253 4 9012MECHANICAL

Air Balancing

2253 4 9012

Section Total 9012

MISCELLANEOUS

Permits 2253 4% 5617.36

MISCELLANEOUS Signage 1 UNIT 1200 1200MISCELLANEOUS

Professional Clean-up 2253 SF 0.15 337.95MISCELLANEOUS

Demolition Garbage Bin 1 UNIT 800 800Section Total 7955.31

CONSULTANTSInterior Design Fee 7000 7000

CONSULTANTS Mechanical Engineering Fee 3500 3500CONSULTANTSElectrical Engingeering Fee 3000 3500

Section Total 14000

INTERIOR DESIGN DISBURSEMENTSGas Milage KM COST-Project

Management Fee SUB-TOTAL

0.5 50INTERIOR DESIGN DISBURSEMENTS Prints 12 /DWG

COST-Project Management Fee

SUB-TOTAL 10 120INTERIOR DESIGN DISBURSEMENTS

Administrative 25 /HR

COST-Project Management Fee

SUB-TOTAL 12 30021907.7 Section Total 22377.7

CREDIT From Landlord 2253 SF 30 67590Section Total 67590

GRAND TOTAL 108697.03

COST PER SQUARE FOOT48.25

COST PER SQUARE FOOT WITH GST51.63

m e d i c a l o f f i c eLocation: 1535 West 14th Avenue Vancouver BC

Demolition and Remodel

Furniture Specification Package

All furniture selections were selected to meet the spacial, aesthetics and ergonomic requirements of each person working within their individual roles and daily requirements.

Doctor’s Office4 Exam RoomsStaff RoomReceptionMedical Supply Room2 Washrooms

w o r k i n g d r a w i n g s

working draw

ings

WORKING DRAWINGS PACKAGE

T H E C O S M O P O L I T A N C L U BR E S T A U R A N TL O U N G EK I T C H E NP R I V A T E D I N I N G R O O M SM A N A G E R ’ S O F F I C E

working draw

ings

WORKING DRAWINGS PACKAGE

i n s t i t u t i o n D E S I G N

institution DESIGN

ART INSTITUTE OF VANCOUVER

c o n c e p t s t a t e m e n t

m i s s i o n s t a t e m e n t

The design concept for the Art Institute of Vancouver expansion is fueled around the concept of bringing people together and creating an environment where students will feel inspired to create anything less than absolute greatness. In doing so, all areas of the school will be designed to cater to the educational needs of the student and will also have a authentic and strate-gically executed design. Sticking with the concept of “bringing people together,” the Art Institute of Vancou-ver expansion project, with it’s improved design that will encourage the creative minds of the cities upcoming young and talented designers to get the proper educa-tion in an inspiring and innovative design environment..

The Art Institute of Vancouver goal is to ensure ev-ery student who is enrolled into their respective pro-grams will become a creative professional who has created a portfolio that showcases all the hard work they’ve put in through their schooling career. Instruc-tors work hard to show students the importance of good communication skills, a goal-orientated mind-set and strong team skills. In doing so, Instructors, majority being individuals who themselves are cur-rently working in the industry, hope to prepare stu-dents for the work industry and real life working situa-tions by creating a professional working environment.

p l a y f u li n s p i r i n gb r i g h tm i x o f w a r m a n d c o o li n n o v a t i v es l e e kI N D U S T R I A L

institution DESIGN

ART INSTITUTE OF VANCOUVER

p r o j e c t o v e r v i e wPrimary design challenge was to create a learning en-vironment that is not only functional but also one in which is an inspiring environment for students to learn. The following aspects of the design will need to be considered:-Culinary school is merging to the Burnaby campus. Increasing the number of students at the Burnaby lo-cation-Additions to the campus must be made and include an auditorium, restaurant, bakery, student lounges, yoga studio, outdoor patio and additional classrooms-More student lounge areas to encourage student in-teractionDesign challenges include:-Entrance and receiving doors to remain at their cur-rent location-Lack of sufficient spaces to accommodate fashion shows, art shows, presentations and graduation events-Many classrooms are without natural light

b a k e r y F L O O R P L A N

r e s t a u r a n t F L O O R P L A N

r e s t a u r a n t s e c t i o n s & e l e v a t i o n s

institution DESIGN

ART INSTITUTE OF VANCOUVER

The design concept for the auditorium is based off the fa-

mous quote “the sky is the limit.” The auditorium is an area

of the school where students will come to learn, be inspired

and will walk across the stage at the end of their program

when all the sweat and hard-work has paid off. The “sky is

the limit” design inspiration is incorporated into the overall

design by graphic wall coverings, acoustic ceiling panels

that mimic clouds, glass railings and panels, and a cool

colour scheme to encourage students to relax and unwind

while sitting in on lectures and performances. The space

is two stories to utilize the tall ceiling height and to create

more seating for auditorium users. The design objective

for the auditorium was to create an environment where stu-

dents are excited to go to and get their full attention to

learn and continue to be infused by their area of study.

AUDITORIUM

WALNUT WOOD HARDWOOD FLOOR SLATE CARPET

THEATRE SEATING THEATRE LIGHTING

HERRINGBONE WOOD

a u d i t o r i u m F L O O R P L A N

institution DESIGN

ART INSTITUTE OF VANCOUVER AUDITORIUM

To be used for graduations, open houses, portfolio design class, formal class, and guest speakers.•Seating for 300 people and a total of 4000 SQ FT.-3600 SQ FT for seating-1200 SQ FT for stage-1500 SQ FT for lobby•Main entrance is double doors. •Seating for the disabled which is to be located by the entrance.•Special lighting including dramatic lighting systems, front lighting and spot light. Stage lighting, follow spot lights, bean lights and flood lights.•Side walls are designed for sound absorption, any panels to be installed 3’ above the floor.

a u d i t o r i u m d e s i g n

3 D R E N D E R I N G S

institution DESIGN

ART INSTITUTE OF VANCOUVER RESTAURANT

-Industrial design features contrasted with warm woods and leather

-Concept is based on the dining experience that

guests will have while surrounded by family and friends

-Furniture is a mix between modern streamlined

Furniture details with warm buttery smooth leather

booth seating, industrial lighting, innovative custom

mill-work and an open design furniture layout throughout

-Two family style tables to encourage collaboration

-Booth seating is designed as an enclosed

concrete frame to capture the moments

between family and friends while dining at the restaurant

-The AI restaurant is designed to showcase

the talent of current culinary students while

guests dine in a calming, intimate and playful design environment

d e s i g n c o n c e p t

institution DESIGN

ART INSTITUTE OF VANCOUVER BAKERY

1ST FLOOR BAKERY

Wall-covering

Upholstery Fabric

Tile Flooring

The design concept behind the Bakery and Coffee

Shop is to bring students, instructors of all facilities

and the public together, to enjoy the company of one

another and to encourage creative minds to interact

over a warm beverage and pastry. The cafe will show-

case the work from students from every program in

hoping to create an environment in which students will

be proud to come for inspiration, to relax and un-wind.

d e s i g n c o n c e p t

m a r k e t i n g

marketing plan

PROFESSIONAL PRACTICES

MARKETING PLAN EXCERPTPROJECT PARTNER: BRYONY WRIGHT

T A R G E T M A R K E T

T H E Y U M M Y M U M M Y

t a r g e t m a r k e t s t r a t e g yD E M O G R A P H I C-Aged 30-40 years old

-Female

-Educated with a University degree

-Currently staying home with young children but may return to

the workforce at a later date

-Has worked and may return to the fields of Real estate, Busi-

ness administration, or Fitness ( yoga instructor)

P S Y C H O G R A P H I C S-She has a large circle of friends that regularly come over for

dinner parties that she hosts

-Interests include cooking, shopping, traveling and exercising

-Part of a tennis club and volunteers at her children’s school

-Values friendship, people she can trust, social networking and

is always on the social circuit

G E O G R A H I C S

-Lives in West Vancouver, Point Grey and Kitsilano

B E H A V I O R S

-Would use an interior designer for several stages in her fami-

lies’ lives including the vacation home

-Become friends with the designer and refer them to her large

circle of friends

-Would benefit from the expertise of a professional who could

get them the look the see in the magazines but cant quite man-

age to pull it off themselves

-Benefit from the reduction of stress that comes with a profes-

sional designer to take care of all the details

-Benefit from the design that is tailored to their lifestyle

We chose to target the Yummy Mummy segment as we believe that once we work

together, they will be clients for life. They have more than one property to work on

and they like to keep up with the latest design trends as well as their friends increas-

ing the frequency of remodels. Their large circle of friends will increase our referrals

and they are active in the design process. The Yummy Mummy lives a very busy

lifestyle and we believe they can benefit from a great design while creating ongoing

relationships with them.

We will target the Yummy Mummy by participating in the activities that they are in-

terested in and by being present in the media they see. We will join tennis clubs

and yoga studios in our spare time. We will speak as experts at home shows and

community events and write guests columns in newspapers and magazines that

they read. We will participate in charity events and offer our design services as a

prize to those who donate. We will be involved as much as we can in home shows

and charity lottery home designs that Yummy Mummy’s visit. Using these strategies

we will increase awareness, interest, and appeal from our target market. Once we

have worked with individuals of this segment we will host parties in their newly de-

signed homes for friends and family. These will be fun, catered events with trendy

and fun elements like wine tastings and personal tours on the new design. Once

we have secured the market by working for friends and family, we will work on re-

ferral basis only, increasing our prestige and fees. We will build loyal and honest

relationships and lifelong partnerships with these clients by using the psychological

analysis to get to know them so well they feel understood and taken care of. The

customer service will be unparalleled and thoughtful. Our strategy is to exceed their

expectations in order to ensure repeat business and referrals.

marketing plan

PROFESSIONAL PRACTICES

MARKETING PLAN EXCERPTPROJECT PARTNER: BRYONY WRIGHT

C O M P A N Y S U M M A R Y

v a l u e s p r o d u c t s & s e r v i c e s m i s s i o n s t a t e m e n t

o b j e c t i v e s

BW Design Studio is a professional residential design company that uses the knowledge of environmental psychology to create the most tailored and unique lifestyle possible. BW Design Studio creates thought-ful interiors that go for beyond aesthetics. Their unique analysis methods allow for a deeper understanding of the clients every desire. BW Design studio delivers more than just an interior design, but a lifestyle; your lifestyle.

-Honestly and integrity to all peo-ple BW Design studio works with-Strictly adhere to all laws and codes of British Columbia-Incorporate sustainability in proj-ects wherever possible-Hard work to produce the best results-Be accountable for everything we do -Create an open door policy for all employees-Work with professionals that ad-here to the same standards and morals that we practice -Respect-Teamwork

BW Design Studio will focus on providing interior design con-sulting services for residential clients. Hand-picked furniture, art pieces and accessories from around the world will be offered to the client as inspiration for the design concept and may be pur-chased by the client. BW Design Studio will offer services that span an interior design project , from planning through to com-pletion, including:-Conceptual Design - drawings, computer renderings, material boards and budgeting-Space planning and furniture layouts-Lighting and electrical layouts-Contract documents - blueprints and specifications of finishes-Sourcing and selection of furniture, artwork and accessories-Project management

Products offered through BW Design Studio include:-Furniture, accessories and artwork from various countries around the world that are hand selected while BW Studio is on buying trips

To create an unprecedented client experience by in-corporating environmental psychology and there-fore creating uniquely tailored interiors that inspire and reflect every individual client while keeping on budget, on time and while working seam-lessly as a team to produce exceptional results.

-To streamline our clients lifestyle by analyzing the psychological aspects of design-To conduct positive relationships with everyone that BW Design studio works with including trades people, clients, suppliers, and other industry professionals-To work in an inspiring and exciting office that offers unique benefits to employees-To operate at the highest efficiency in order to devel-op the highest profit margins possible-To offer the highest value to our clients through a unique and tailored experience-To create clients for life-To constantly grow and improve every aspect of our business each year

e v e n t s & g r a p h i c d e s i g n

event DESIGN

IDIBC EVENTS BABY SHOWER BABY SHOWER

graphic DESIGN

Star of wonder Star of light

First star I see tonightI wish I mayI wish I might

Have the wish I wish tonightTo my very special little nephew,

Happy Birthday Flynnie!

This is your very own wishing

star. Everytime you look up at

the night sky to make a special

wish you will have your very own

star to wish upon.

I can’t believe you are already one! You have such a

sweet little heart and I can’t wait to watch you grow and

to travel your own path in life.

I didn't know how much love my heart could hold until

somebody called me auntie of such a special little boy.

Love you so very much Flynn!

Auntie La La

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Come sail away with us at the annual

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206*� � � � 2/� .#6 '

6*'�21465+&'�27$)#56190

$#0& &,&4#9�(14�/'/$'45

Tickets May 27-June 15:Students $25Members $35

Industry Members $35Non - Members $50

Tickets June 16-June 19:Students $25Members $45

Industry Members $45Non - Members $55

Door Tickets $65

T H I S I S O N L Y T H E B E G I N N I N G . . .