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Launch Pad Communications

Erica BinnsCiara Bujanos

Meredith ClampittAbbey McLaughlin

Megan SaylerAllie WallaceLiz Yardley

May 6, 2010

Coalition for Space Exploration

Challenges

Environment

Recommendations

Research

Low comprehension in STEM subjects 1/3 of 4th graders and 1/5 of 8th graders

can’t perform basic math computations - National Center for Education Statistics

Research

Lack of knowledge and interest in STEM-related careers

1/2 of students surveyed would be unhappy with a career in math or science -Marion Kauffman Foundation, 2007

“Science doesn’t matter unless you want to be a doctor, or something like that.” Suburban student - Marion Kauffman Foundation, 2007

Research

“When I told my friends my major they were like, ‘An engineer? Do you like work on trains?’ People don’t know that engineers literally design everything.” - Travis, engineering and business administration major

“Kids don’t realize how important STEM subjects are for the future of society. If students were more knowledgeable or educated about the fields, then interst would rise.” - Debbie Hays, 5th grade teacher

Research

Learning concepts with hands-on activities and real life experiences are most effective

“The best method for teaching students science is activity-based learning.” - Jeff Rosenblatt, Director of Science City “The idea of touching things and physically having the material in their hands is better than busy paperwork or math problems.” -Maggie Bohlin, middle school teacher

Research

Positive parental influence is beneficial 81% of students surveyed believe their

parents have influenced their interest in school “I used to get bad grades all the time. Finally, my Dad said to me, ‘Son your education is the only thing I can give you that no one can take away from you.’ Then, something in me snapped and now I’m a double major.” - Travis, engineering and business administrations major

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10

20

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40

50

60

70

80

Percent of Survey Respondents

Facebook Twitter MySpace YouTube Blogs Other

Type of Social Media

Males

Females

Social Media Use

0

10

20

30

40

50

60

70

80

90

Percent of Survey Respondents

DiscoveryChannel

ABC CBS Fox HistoryChannel

NBC ComedyCentral

TNT ABCFamily

TBS

Television Channel

WatchOccasionally

Watch Regularly

Most Watched TV Channels

Research Space exploration is still exciting,

but why? 94% of former Space Camp participants are

interested in space exploration and 96% admire astronauts

“I’d give my left arm to be an astronaut, and if not then at least work in the field.” - College student

“With our country in trillions of dollars worth of debt, I think space is that last thing we need to be spending money on. But, I do think it is cool.” -Travis, engineering and business administration major

SWOT Analysis

Strengths

NASA’s well-established space program

People are still excited about space U.S. school system provides high

quality STEM employees Hands-on STEM education is

effective

Weaknesses

“Been there, done that” mentality Space is not prominent in grade

school coursework Lack of media exposure U.S. education system does not

provide enough STEM employees Little public awareness about

STEM

Opportunities

Ability to reframe NASA history for youth

Potential budget increase from government

New media provides easy access to target audiences

Public/private corporation coordination NASA’s planned missions under

President Obama

Threats

STEM careers abound outside of the space exploration field

U.S. schools are taken advantage of by international students

Parental involvement in education Lack of media exposure for space

initiatives

Key Publics

Primary Students

between 3rd and 10th grades

Teachers U.S. taxpayers Social media

users

Intervening Media Involved parents Coalition

members The Discovery

Channel

Goals

1. To encourage American youth to pursue careers in STEM-related fields including the aerospace industry.

2. To increase public interest and support for an ongoing United States space exploration program.

STEMulate America

Goal One Objectives

Create awareness of STEM-related careers

Geek Week Poster

Geek Week Programs

Goal One Objectives

Create a mobile learning bus

Discovery Voyager

Discovery Voyager Tour Cities

Media Kit

Website

New York City

Sept. 12 to Sept. 16, 2011

Satellite Media Tour

Chicago

Jan. 12 to Jan. 13, 2011

Los Angeles

May 14 to May 18, 2011

Educate the public about everyday technologies from space

Goal Two Objectives

“Where would you be without space?”

Increase public interest and support for the Coalition for Space Exploration

Goal Two Objectives

Social Media Initiatives

Facebook Fan Page

Facebook Analytics

Facebook Ad

Total Campaign Budget

$99,726.90

Thank you!