Launch Pad Communications PowerPoint

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<ol><li> 1. Title Page </li><li> 2. (embed video) </li><li> 3. Launch Pad Communications Erica Binns Ciara Bujanos Meredith Clampitt Abbey McLaughlin Megan Sayler Allie Wallace Liz Yardley May 6, 2010 </li><li> 4. Coalition for Space Exploration <ul><li>Challenges </li></ul><ul><li>Environment </li></ul><ul><li>Recommendations </li></ul></li><li> 5. Research <ul><li>Low comprehension in STEM subjects </li></ul><ul><li><ul><li>1/3 of 4th graders and 1/5 of 8th graders cant perform basic math computations - National Center for Education Statistics </li></ul></li></ul></li><li> 6. Research <ul><li>Lack of knowledge and interest in STEM-related careers </li></ul><ul><li><ul><li>1/2 of students surveyed would be unhappy with a career in math or science -Marion Kauffman Foundation, 2007 </li></ul></li></ul><ul><li><ul><li> Science doesnt matter unless you want to be a doctor, or something like that. Suburban student - Marion Kauffman Foundation, 2007 </li></ul></li></ul></li><li> 7. Research <ul><li><ul><li> When I told my friends my major they were like, An engineer? Do you like work on trains? People dont know that engineers literally design everything. - Travis, engineering and business administration major </li></ul></li></ul><ul><li><ul><li> Kids dont realize how important STEM subjects are for the future of society. If students were more knowledgeable or educated about the fields, then interst would rise. - Debbie Hays, 5th grade teacher </li></ul></li></ul></li><li> 8. Research <ul><li>Learning concepts with hands-on activities and real life experiences are most effective </li></ul><ul><li><ul><li> The best method for teaching students science is activity-based learning. - Jeff Rosenblatt, Director of Science City </li></ul></li></ul><ul><li><ul><li> The idea of touching things and physically having the material in their hands is better than busy paperwork or math problems. -Maggie Bohlin, middle school teacher </li></ul></li></ul></li><li> 9. Research <ul><li>Positive parental influence is beneficial </li></ul><ul><li><ul><li>81% of students surveyed believe their parents have influenced their interest in school </li></ul></li></ul><ul><li><ul><li> I used to get bad grades all the time. Finally, my Dad said to me, Son your education is the only thing I can give you that no one can take away from you. Then, something in me snapped and now Im a double major. - Travis, engineering and business administrations major </li></ul></li></ul></li><li> 10. Social Media Use </li><li> 11. Most Watched TV Channels </li><li> 12. Research <ul><li>Space exploration is still exciting, but why? </li></ul><ul><li><ul><li>94% of former Space Camp participants are interested in space exploration and 96% admire astronauts </li></ul></li></ul><ul><li><ul><li> Id give my left arm to be an astronaut, and if not then at least work in the field. - College student </li></ul></li></ul><ul><li><ul><li> With our country in trillions of dollars worth of debt, I think space is that last thing we need to be spending money on. But, I do think it is cool. -Travis, engineering and business administration major </li></ul></li></ul></li><li> 13. SWOTAnalysis </li><li> 14. Strengths <ul><li>NASAs well-established space program </li></ul><ul><li>People are still excited about space </li></ul><ul><li>U.S. school system provides high qualitySTEM employees </li></ul><ul><li>Hands-on STEM education is effective </li></ul></li><li> 15. Weaknesses <ul><li> Been there, done that mentality</li></ul><ul><li>Space is not prominent in grade school coursework</li></ul><ul><li>Lack of media exposure</li></ul><ul><li>U.S. education system does not provide enough STEM employees </li></ul><ul><li>Little public awareness about STEM </li></ul></li><li> 16. Opportunities <ul><li>Ability to reframe NASA history for youth</li></ul><ul><li>Potential budget increase from government </li></ul><ul><li>New media provides easy access to target audiences</li></ul><ul><li>Public/private corporation coordination </li></ul><ul><li>NASAs planned missions under President Obama </li></ul></li><li> 17. Threats <ul><li>STEM careers abound outside of the space exploration field </li></ul><ul><li>U.S. schools are taken advantage of by international students </li></ul><ul><li>Parental involvement in education </li></ul><ul><li>Lack of media exposure for space initiatives </li></ul></li><li> 18. Key Publics <ul><li>Primary </li></ul><ul><li>Students between 3rd and 10th grades </li></ul><ul><li>Teachers </li></ul><ul><li>U.S. taxpayers </li></ul><ul><li>Social media users </li></ul><ul><li>Intervening </li></ul><ul><li>Media </li></ul><ul><li>Involved parents </li></ul><ul><li>Coalition members </li></ul><ul><li>The Discovery Channel </li></ul></li><li> 19. Goals <ul><li>To encourage American youth to pursue careers in STEM-related fields including the aerospace industry. </li></ul>2. To increase public interest and support for an ongoing United States space exploration program. </li><li> 20. STEMulate America </li><li> 21. Goal One Objectives <ul><li>Create awareness of STEM-related careers </li></ul></li><li> 22. Geek Week Poster </li><li> 23. Geek Week Programs </li><li> 24. Goal One Objectives <ul><li>Create a mobile learning bus </li></ul></li><li> 25. DiscoveryVoyager </li><li> 26. Discovery VoyagerTour Cities </li><li> 27. Media Kit </li><li> 28. Website </li><li> 29. <ul><li>New York City </li></ul><ul><li>Sept. 12 to Sept. 16, 2011 </li></ul>Satellite Media Tour Chicago Jan. 12 to Jan. 13, 2011 Los Angeles May 14 to May 18, 2011 </li><li> 30. <ul><li>Educate the public about everyday technologies from space </li></ul>Goal Two Objectives </li><li> 31. Where would you be without space? </li><li> 35. <ul><li>Increase public interest and support for the Coalition for Space Exploration </li></ul>Goal Two Objectives </li><li> 36. Social Media Initiatives </li><li> 37. Facebook Fan Page </li><li> 38. Facebook Analytics </li><li> 39. Facebook Ad </li><li> 40. Total Campaign Budget <ul><li>$99,726.90 </li></ul></li><li> 41. Thank you!</li></ol>