latv upfront 2015 share

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Page 1: LATV upfront 2015 share
Page 2: LATV upfront 2015 share

the true latino

alternative network

alternative programming approach

alternative service to clients

alternative and unique audience

Page 3: LATV upfront 2015 share

bi-lingual

#SweetSpot

total market

american latinoswe re

ach

in a true

settingutilizing a

approach

Page 4: LATV upfront 2015 share

#our_viewers

audience

composition

Page 5: LATV upfront 2015 share

Born in Mexico, raised in Tucson,

100%American Latino, A gringo guey

dad always said at home cubano, outside

inglés. go to college and live the

american dream

Somos the Spanglish Latino Generation. By the way, “somos" means “we are” lol

I’m totally bi, bi-cultural, bi-

lingual, bi-racial and i even

have dual citizenship!

I have OCD for rice &

beans. I’m always

googleando Latin

food

”#IamLATV

””

””

”. .

Page 6: LATV upfront 2015 share

#Iam

LATV

Latinos 1.5-2.O fully acculturated latinos

1.5 & 2.0¨

generations

Page 7: LATV upfront 2015 share

47/53english / español

53% of our

audience prefers

to speak Spanish at

home but are fully

bi-lingual

Source: Captura Research Group, Dec 2014

#IamLATV

Page 8: LATV upfront 2015 share

#Iam

LATVmedian age

32

18-49Source: Captura Research Group, Dec 2014

32target dem

o

18 - 49

Page 9: LATV upfront 2015 share

#IamLATVSource: Captura Research Group, Dec 2014

OF OUR VIEWERS ARE

BORN IN THE U.S.60%

45 / 55 male / female skew

Page 10: LATV upfront 2015 share

#IamLATV

connectedmostAMERICA’S

DEMOGRAPHIC

Source: Pew Hispanic Centers Latinos & Digital Tech Study, Sept. 2014

60% higher than

non-hispanics

Page 11: LATV upfront 2015 share

#IamLATV

40%earn over $60K

Source: Nielsen Research, Dec 2014

Hispanic millennials

spend on avg.

10% more than

non-hispanics

Page 12: LATV upfront 2015 share

LATV NETWORKS

#BigFamily

Page 13: LATV upfront 2015 share

#BigFamily

networks

latv features content in

english and Spanish

national cable

network

Page 14: LATV upfront 2015 share

#BigFamily

networks

american latino & latin nation,

featuring english content

national

syndicated

programs

Page 15: LATV upfront 2015 share

#BigFamily

networkscross-channel

partners

Page 16: LATV upfront 2015 share

cross-channel partners

network

radio

reaches - 95% of U.S. Hispanic market

online

network

# 1 comscore ranked / 19 mm unique users

analytics solutions tool for effective

planing to determine roiresearch

tool

online

platform

—————______________

reaching moms & dads to-be with

baby related content

—————______________

—————______________

—————________

Page 17: LATV upfront 2015 share

#SoDiferente#Fuego

#Estilo#Locas#LOL #SoSexy

#PartyPari!!#Omg

#Inspired#Gossipeando

PROGRAMMINGa unique alternative mix

connecting our content to our viewers

Page 18: LATV upfront 2015 share

Our audience doesn’t like novelas.

LAS* *NO Ve

Therefore, you won’t find them on LATV.

It’s all about being different!

Page 19: LATV upfront 2015 share

alternative reMIX

Our programming genres are based on FEELINGS

and ATTITUDES

Page 20: LATV upfront 2015 share
Page 21: LATV upfront 2015 share

comingnext

season

Page 22: LATV upfront 2015 share

Watch the next generation of comedians

before a live studio audience!

Page 23: LATV upfront 2015 share

From VIP parties,

to gorgeous models,

LATV takes you inside

the fashion world.

Page 24: LATV upfront 2015 share

Intimate jam sessions

of up and coming

indie bands

Page 25: LATV upfront 2015 share

Have your cup of coffee

while keeping up with

latest pop culture trends

latv’s 2nd

collaboration

with entravision radio

Page 26: LATV upfront 2015 share

networks

#The_Facts

Page 27: LATV upfront 2015 share

14%growth

performance2014-2015

Page 28: LATV upfront 2015 share

#BigSpenders

CPGTELCOQSRAUTOMOTIVERETAILinsurance

Page 29: LATV upfront 2015 share

#BigFamily networks

distribution ratings

Page 30: LATV upfront 2015 share

81 US Hispanic Households

%Our Reach

12 MM

Page 31: LATV upfront 2015 share

18-49morning

early fringe

primetime

+9%

+7%

+12%

Score Card

adults

late night +15%

Source: Nielsen Pioneer NTI. Nov 2014 - Feb 2015 vs. Nov 2013 - Feb 2014

Page 32: LATV upfront 2015 share

18-49daytime

early fringe

primetime

late night

+15%

+12%

+18%

+10%

women

Score Card

Source: Nielsen Pioneer NTI. Nov 2014 - Feb 2015 vs. Nov 2013 - Feb 2014

Page 33: LATV upfront 2015 share

Score Card

adults

Source: Nielsen Pioneer NTI. Nov 2014 - Feb 2015 vs. Nov 2013 - Feb 2014

morning

early fringe

primetime

+7%

+10%

+8%

late night +12%

18-34

Page 34: LATV upfront 2015 share

25-54adults

Score Cardmorning

early fringe

primetime

+10%

+9%

+11%

late night +13%

Source: Nielsen Pioneer NTI. Nov 2014 - Feb 2015 vs. Nov 2013 - Feb 2014

Page 35: LATV upfront 2015 share

#BigFamily

networkssyndicated programs

distribution RATINGS

Page 36: LATV upfront 2015 share

#The_Facts

TWO AWARD WINNING MAGAZINE SHOWS DEDICATED TO HIGHLIGHTING

THE ASPIRATIONS AND ACHIEVEMENTS OF TODAY'S UPCOMING AND

ESTABLISHED LATINO LEADERS IN SPORTS, MUSIC AND ENTERTAINMENT

Page 37: LATV upfront 2015 share

networkssyndicated programs

In the General Market

Page 38: LATV upfront 2015 share

#ALS_reach

top tier stations

in over 90 markets

Page 39: LATV upfront 2015 share

US Hispanic Households%89

14.5 MM

Page 40: LATV upfront 2015 share

+13%

18-49

Source: Nielsen NTI Benchmark, Nov 2014 - Feb 2015 vs. Nov 2013 - Feb 2014

IMP GROWTH

Page 41: LATV upfront 2015 share

18-34

+11%Source: Nielsen NTI Benchmark, Nov 2014 - Feb 2015 vs. Nov 2013 - Feb 2014

IMP GROWTH

Page 42: LATV upfront 2015 share

#VALUE

networksproduct integrations

PRODUCT INTEGRATIONS

Page 43: LATV upfront 2015 share

#ProductPlacements

#BrandedContent

#Turn_Key

PRODUCT

INTEGRATIONS

Page 44: LATV upfront 2015 share
Page 45: LATV upfront 2015 share

networks

OUR DIVERSIFIED, MULTI-MEDIA ASSETS PROVIDE

IDEAL PLATFORM TO REACH THE ENTIRE SPECTRUM

OF THE BI-LINGUAL AND BI-CULTURAL LATINOS

#IamLATV

Page 46: LATV upfront 2015 share

YOUTHANK