latitude-gallimard contact
DESCRIPTION
E-tourisme – a tool for the visibility of territories. www.latitude-gallimard.com CONTACT Info: Christoph Maier /[email protected] +33 (0) 4 79 71 50 16 Production: Juliette Leygues / [email protected] / +33 (0)6 60 63 67 24. What is EU-Latitude?. - PowerPoint PPT PresentationTRANSCRIPT
www.latitude-gallimard.com
CONTACT
Info: Christoph Maier /[email protected] +33 (0) 4 79 71 50 16
Production: Juliette Leygues / [email protected] / +33 (0)6 60 63 67 24
E-tourisme – a tool for the visibility of territories
The goal : Upgrade of European “territoires”
What is EU-Latitude?
County, village or region
High quality online publishers
Gallimard, El Pais Viajero, Atlas, Touring Editore.
Scope: European Discoverers
Short stays , looking for à la recherche de l’authenticity
Multimedia content
Web sites, contents for PC or cell phones)
e-TEN: market orientated A public private partnership between publishers
and Tourist Authorities
Le territoire au centre
The demand of authenticityThe offer of originality
Built heritage, history, natural sites, territorial “ambassadors” ,
hospitality, activities: territorial originality.
To value resources of territorial diversity
EU-Latitude: visibility for authentic
territories
Search of diversity, discovery, authentic
experience
The starting point: Latitude Gallimard
www.latitude-gallimard.com
EU Latitude, before the guide
How it works:
EU Latitude sites describe and help to prepare the stay. Thus they are complementary to the paper guides used on the site.
The lure of diversity
Territorial diversity is the raw material for discovery EU Latitude: update
Local tourist authorities are involved into the publisher’s platform. Your contents can be updated in real time.
3/ The search of synergies
Collaboration with the Tourist Authorities
The search of Synergies between territory and expectations in order to optimize the communication
about the territory.
1/ the needs of the territory
Everything depends on the Tourist Authorities’ intimate
knowledge and specific strategy
4/cooperation with Publishers in order to choose and to promote territorial resources
2/ A strategic guidanceThe publishers give recommendations based on the expectancies of the community of discoverers.
5/ implementation by information
professionelsOur on site staff are
multimedia journalists. They colaborate with the publishing
committe and the TA’s.
a publishing committee in order to select the themes and key aspects
Homepages
Example “Nuggets”
Exemple for on-site guidance
1/ multimedia guide multimédia on Pocket PC
3/ Audio guide for mobile MP3 – free or pay version
2/ mobile phone
“Area” format -> spot on...
an offer according to your needs
A seasonal highlight on the touristic offer
A modular concept
For any territory at any scale:
urban, natural, regional, local
Nuggets – the best and the most attractive as original proposals
Thus we can propose a modular offer according to your expectations
as the 3 examples right hand.
“City” format -> DynamicAn online city magazine with an event focussed follow upMonthly update
Video and audio upgrade upon request Possible as an add-on to any format
“Region” format–> a spiritual supplementA regional webzine based on regional discoveries with publishing animation – weekly update
une offre dédiée et déclinée à vos besoinsune offre dédiée et déclinée à vos besoinsFormat: ideas for a stay
une offre dédiée et déclinée à vos besoinsune offre dédiée et déclinée à vos besoinsFormat: practical guide
une offre dédiée et déclinée à vos besoinsune offre dédiée et déclinée à vos besoinsFormat: practical guide
une offre dédiée et déclinée à vos besoinsune offre dédiée et déclinée à vos besoinsFormat: adaptation of contents