latest trends in higher ed web site maintenance

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Latest Trends in Higher Ed Web Site Maintenance Eric Hodgson Estrada May 24, 2007

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Page 1: Latest Trends in Higher Ed Web Site Maintenance

Latest Trends in Higher Ed Web Site Maintenance

Eric HodgsonEstrada

May 24, 2007

Page 2: Latest Trends in Higher Ed Web Site Maintenance

Find This Presentation

http://www.estradacms.com/hodgson

Page 3: Latest Trends in Higher Ed Web Site Maintenance

Critical Web Principles

• Web sites are built for visitors—plain and simple

Page 4: Latest Trends in Higher Ed Web Site Maintenance

• A Web site must serve a purpose.

Critical Web Principles

Page 5: Latest Trends in Higher Ed Web Site Maintenance

Takeaways from Today

• Without planning, the site will slowly die upon launch

• Involve people across campus. It takes a village…

• Plan for the future regularly

• Try new things

Page 6: Latest Trends in Higher Ed Web Site Maintenance

Plan Your Presence

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Start Early

• Set the team

• Establish goals

• Integrate with other media

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Know Who You Need

• Start with roles

• Include site maintenance

• Encourage community building

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Web Committee

Web Manager/Webmaster

Web Editor

Content Owners

Web Developer

Server Administrator

Geek Factor0% 100%

Key Roles

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Stay True to Yourself

Mission

Planning

BRAND}

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Have a Three-year Plan

• Improve daily processes

• Test to reaffirm direction

• Reprioritize at least once a year

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Build A Foundation

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Standard Process

Planning

Architecture Design

Production

Implementation

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Content Ownership

• Distributed Authoring

• Dynamic vs. Static Content

• Publishing Processes

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Understand Your Audience

• Who are they?• What attracts their attention?• Where do they think about you?• When do they think about you?

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Site Visitor Usage

• Promote Action

• Define Relationships

• Avoid Dead Ends

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Prepare For The Future

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Expanding Content Authoring

• Blogs• Profiles• Podcasts

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Extendable Formats and Methods

• RSS• Microformats• Trackbacks

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Page 24: Latest Trends in Higher Ed Web Site Maintenance

Find This Presentation

http://www.estradacms.com/hodgson

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Thank You!

Eric HodgsonWeb ConsultantEstrada

[email protected]

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?Let’s take some questions