latest trends in higher ed web site maintenance
TRANSCRIPT
Latest Trends in Higher Ed Web Site Maintenance
Eric HodgsonEstrada
May 24, 2007
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Critical Web Principles
• Web sites are built for visitors—plain and simple
• A Web site must serve a purpose.
Critical Web Principles
Takeaways from Today
• Without planning, the site will slowly die upon launch
• Involve people across campus. It takes a village…
• Plan for the future regularly
• Try new things
Plan Your Presence
Start Early
• Set the team
• Establish goals
• Integrate with other media
Know Who You Need
• Start with roles
• Include site maintenance
• Encourage community building
Web Committee
Web Manager/Webmaster
Web Editor
Content Owners
Web Developer
Server Administrator
Geek Factor0% 100%
Key Roles
Stay True to Yourself
Mission
Planning
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Have a Three-year Plan
• Improve daily processes
• Test to reaffirm direction
• Reprioritize at least once a year
Build A Foundation
Standard Process
Planning
Architecture Design
Production
Implementation
Content Ownership
• Distributed Authoring
• Dynamic vs. Static Content
• Publishing Processes
Understand Your Audience
• Who are they?• What attracts their attention?• Where do they think about you?• When do they think about you?
Site Visitor Usage
• Promote Action
• Define Relationships
• Avoid Dead Ends
Prepare For The Future
Expanding Content Authoring
• Blogs• Profiles• Podcasts
Extendable Formats and Methods
• RSS• Microformats• Trackbacks
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