latest facebook page trends #leweb
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LATEST TRENDS FOR FACEBOOK PAGES
MICHAEL LAZEROWCEO & FOUNDER, BUDDY MEDIA
FOLLOW ME AT @LAZEROW!
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OR … I HAVE A PAGE, NOW WHAT THE FUCK SHOULD I BE DOING?MICHAEL LAZEROWCEO & FOUNDER, BUDDY MEDIA
FOLLOW ME AT @LAZEROW!
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AGENDA+ LATEST FACEBOOK DATA+ DOMINATE THE FEED+ INSIGHTS THAT MATTER+ PAGE STRATEGIES+ ADVANCED PAGE STRATEGIES
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850M ACTIVE USERS AND 50% LOGIN DAILY
Source: Facebook
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Source: Internet World Stats (http://www.internetworldstats.com)
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9M BUSINESSES HAVE FACEBOOK PAGES
Source: Facebook
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HOW ARE BRANDS USING PAGES SUCCESSFULLY?
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THEY DOMINATE THE WALL AND PUBLISH WITH A PURPOSE.
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INCREASED ENGAGEMENT MEANS INCREASED VISIBILITY
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MORE VISIBILITY MEANS MORE OPPORTUNITY FOR ENGAGEMENT
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IT’S THE VIRTUOUS FACEBOOK CYCLE!
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WELCOME TO THE FIRST INDUCTIONS INTO THE FACEBOOK POST HALL OF FAME
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45 CHARACTERS WITH BREAKING NEWS
FANS: 672,527 LIKES: 32,058 COMMENTS: 4,046 ENGAGEMENTS: 36,104 5.37% ENGAGEMENT RATE!
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73 CHARACTERS WITH SHORT VIDEO CLIP
FANS: 24,609 LIKES: 1,301 COMMENTS: 28 ENGAGEMENTS: 1,3295.40% ENGAGEMENT RATE!
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SIMPLE CALL TO ACTION
FANS: 17,048 LIKES: 868 COMMENTS: 123ENGAGEMENTS: 991 5.81% ENGAGEMENT RATE!
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BIG BREAKING NEWS
FANS: 49,460 LIKES: 2,054 COMMENTS: 894 ENGAGEMENTS: 2,948 5.96% ENGAGEMENT RATE!
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83 CHARACTERS WITH A SHORT QUESTION GENERATED 9X COMMENTS VS LIKES
FANS: 13,801 LIKES: 88 COMMENTS: 793 ENGAGEMENTS: 8816.38% ENGAGEMENT RATE!
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“LIKE” CALL TO ACTION WITH IMAGE
FANS: 22,701 LIKES: 4,176 COMMENTS: 278 ENGAGEMENTS: 4,454 19.62% ENGAGEMENT RATE!
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SUCCESS DEPENDS ON UNDERSTANDING THE IMPORTANT METRICS
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WHAT’S IMPORTANT?
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JUST LOOK AT WHAT FACEBOOK TELLS YOU IS IMPORTANT!
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# OF UNIQUE PEOPLE WHO CREATED A “STORY” (PREVIOUS 7 DAYS)
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LIKED YOUR PAGE
WHAT IS A “STORY”?
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COMMENTED ON, LIKED, SHARED POST
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ANSWERED A QUESTION
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RESPONDED TO AN EVENT
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MENTIONED YOUR PAGE
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TAGGED YOU IN A PHOTO
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CHECKED-IN OR RECOMMENDED YOU
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# of people who saw content about your Page in their News Feed, Ticker or on your Page
ORGANIC
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# of people who saw an ad or Sponsored Story that pointed to your Page
PAID
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The number of unique people who saw content from a story published by a friend
VIRAL
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DOWNLOAD AT WWW.BUDDYMEDIA.COM!
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THE BEST BRANDS GO BEYOND THE WALL TO EMPOWER FANS TO TELL THEIR STORIES IN THEIR LANGUAGE
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COUPONS WORK!
41Source: Facebook
42Source: Facebook
+ 100K FANS+ 95% REDEMPTION RATE + 131% GROWTH IN SALES IN 12 WEEKS AFTER PROMOTION
43Source: Facebook
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65Source: Facebook
©2011 Buddy Media Inc. Proprietary and Confidential 66
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YOUTUBE
©2011 Buddy Media Inc. Proprietary and Confidential 69
THE OPEN WEB
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THE OPEN WEB
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THE OPEN WEB
72Source: Facebook
73Source: Facebook
74Source: Facebook
75Source: Facebook
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THE OPEN WEB
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THE OPEN WEB
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THE OPEN WEB
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THE OPEN WEB
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THE OPEN WEB
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+ 5000 SALONS+ 21M PROJECTED IMPRESSIONS+ 2.2M ENGAGEMENTS+ 1.7M CONNECTIONS ON 6000 SALON PAGES BY YEAR END+ SOME SALONS REPORTING $4000 IN INCREMENTAL BOOKINGS
SO, WHAT’S THE ROI OF ALL OF THIS?
82©2011 Buddy Media Inc. Proprietary and Confidential
THANK YOU!MICHAEL LAZEROWCEO, BUDDY [email protected]@LAZEROW