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  • Last Night a DJ Rocked Your Brand

    2017 Ragan Brand Storytelling & Content Marketing Conference

    Curtis Midkiff, Southwest Airlines Social Business Team @clmidkiff

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    ?uestlove (The Roots) DJ Jazzy Jeff

    A Few of My Favorite DJs

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    My Current DJ Gig

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    We are ALL Brand DJs!

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    Content Mix Music Humor News Info

    Videos, Emails, Texts, Social Posts, Ads,

    Goal Audience Engagement

    Audience Engagement

    Actions Dance Listen Buy

    Engagement Reach Conversions Sales

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    We are ALL Brand DJs!

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    What’s your #BrandDJ Name?

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    DJ Lesson #1

    Listen! Listen! Listen!

  • • Set up a social-listening system that turns noise into Customers’ voices

    • Identify key social opportunities so you respond to Customers in real time

    • Learn more about your Customers/audience to keep your brand relevant

    • Create audience connections that get more powerful brand loyalty

    • Use Customer stories to promote your business

    • Activate real-time marketing to surpass business goals

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    Fuel your business and deliver real-time results

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    Social Listening

    Content Development and Curation

    Social Customer

    Care

    Measurement and Monitoring

    Social Listening “fuels” what we do!

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    DJ Lesson # 2 Have a plan but be flexible

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    @briestrickland

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    Transactional

    Operational

    Reputational

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    ?

    Are you prepared to ADAPT?

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    ?

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    ?

    Our “SNAP” decision

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    DJ Lesson #3 The Moment….

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    DJ Lesson #3 The Moment….

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    A Day in the Life of a Brand DJ….

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  • Arrive at work in the Listening Center

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  • 9:30 AM Standup Meeting

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  • - Storytelling opportunities

    - User-generated content

    - Real-time marketing opportunities

    - Customer feedback

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    - Real-time opportunities need to be first

    priority

    - The quicker, the better

    - Engage and activate before the moment

    is gone

  • - Engage with Customer

    - Social Customer Advocate Program turns

    our best Customers into brand

    ambassadors

    - Request permission to amplify

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    - Featuring Employees in social content

    gives your brand a face

    - Make sure your messaging ladders up to

    a broader theme or objective

    - Be willing to go all out for a great story

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    5 Million+ people reached!

    Coverage in over 20 local, regional and international outlets including:

  • 6:00 PM – Whataburger & Southwest surprise Customers

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    Lilly’s Day at Baltimore Airport -Create a meaningful experience for an internal Customer -Capture a story that inspires your social audience -Convey a message that supports a broader objective

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    Topics

    Questions?

  • Proprietary & Confidential Page 37

    Topics

    Let’s Stay Connected!

    Twitter: @clmidkiff Email: curtis.midkiff@wnco.com